Why Developing Some Bankable Skills Are The Gateway To Creating Opportunity!
When it comes to developing practically any type of bankable hard skills of any kind. Once you do so you can usually parlay them into multiple streams of income producing opportunities. Have you noticed this too? This being the case developing bankable hard skills is often to the gateway to creating opportunity.
And what profit seeking entrepreneur isn’t up for that type of ongoing possibilities? This particular post along with the accompanying podcast episode is dedicated to -hopefully- opening your creative marketing eyes incredibly wide.
To at least some of the previously untapped marketing possibilities. Are you securely bucked in? And ready to take this potentially profitable entrepreneurial journey?
Why Developing Some Bankable Skills And Growing Your Business Or Service Go Hand In Hand!
Case in point. Notice the lady featured in the image with this particular post? If she’s pretty good at playing the piano and by extension the keyboard. She or anyone else whose developed some bankable skills can definitely use them to create if not multiple streams of income producing possibilities.
Then at least she has some viable employment options. Don’t you agree? She could compose music, right? She could very easily find session work, where she and other local talented musicians can find if not steady, then occasional session work.
Where they’re paid pretty good by the hour to record music for singers. And you know in practically any city there’s always local aspiring bands constantly on the lookout for a skilled pianist or keyboard singer, agreed?
And “if” by chance she can sing as well. Then more than likely, if nothing else she’s got a side hustle which will definitely help pay the bills. Now let’s turn your attention to another type of aspiring entrepreneur.
Who has also put in the time and developed some bankable skills as an extremely talented hand artist who draws awesome looking portraits via pencil.
Thanks Goodness This Is The Part Where You Or Your Major Competitors Don’t Need A Ton Of Money In Order To Start!
As mentioned in a previous two part series on leveraging your current assets and resources. I initially saw this young woman on Linkedin proactively promoting her portrait drawing skills.
You hand her a picture (image) of a portrait or regular photo and she can create an awesome stencil hand portrait of it. any rate. Since she didn’t make it clear whether or not she also had her own state of the art, self hosted WordPress site of any kind.
Nor did she make it clear whether she’s currently active on any other social media platforms. Strictly for hypothetical marketing illustration purposes only.
The following extremely low cost, low hanging fruit marketing strategies and tactics. Are merely to demonstrate “how” she or you could at least start inexpensively building a rock solid brand, both on and offline.
Look Around At Start Embracing Previously Untapped Marketing Opportunities!
By way of powerful word of mouth and mouse viral marketing. First, if she or a sister or other close relatives has any kids in a reputable, local daycare facility.
She could offer to do a portrait of the owner and any other one person they choose. At cost or for free. Say what? She’ll gladly do it free, as long as she can also have the portrait of her kid, niece or nephews portrait hung on the walls right next to the owners) portrait.
This way you know not only will her work get maximum exposure from the current and future customers of the facility, right? But all of the current and future employees, suppliers and vendors will see it as well.
And you know all of this massive free marketing exposure will definitely lead to a secretary, daycare worker, janitor, vendor or supplier wanting to know “how” they can get hooked up asap as well, agreed?
And her market tested leaflets or flyers left in the daycare will offer “lifetime” discounts to everyone connected in some way to the daycare.
Provided she gets to leave her brochures, direct response type of business or index cards in the facility.
As Or Once You Develop Some Bankable Skills You Definitely Have The Opportunity To Create Multiple Streams Of Income Producing Assets!
As is the case for both the lady piano or keyboard specialist.
She might be able to teach on or offline classes. For those who desperately want to learn “how to” play either the keyboard or the piano, right? And if for whatever reasons, she can’t find traditional teaching work like this in her local area.
She can go the entrepreneurial route and start hanging flyers and mentioning her beginner, intermediate and advanced courses on either her state of the art, self hosted WordPress site. Or on her her social media posts.
And at least some of the same applies to the extremely talented hand artist. She could not only teach classes to individuals who want to least dabble in her art on the side.
But online, outside of her immediate area. She could consult, coach and mentor other aspiring hand artist. Who while extremely talented and dedicated. Just may not have developed the necessary guerilla marketing type of skills they need in order to start consistently earning an income.
In any event entrepreneur. Hopefully now you can better appreciate “why” developing skills is definitely the gateway to creating opportunity. Don’t you agree?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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