Why Creating Opportunity Definitely Beats Waiting On It!
So if your overall goal is to strategically get the word out. Are you going to keep spending a fortune on doing so? Using those potentially expensive traditional methods. Or would you or your major competitors seriously consider creating opportunity as opposed to simply waiting for it.
After all, practically any aspiring entrepreneur can initially write checks, right? The real key is “how” do you or your major competitors constantly and systematically get in front of your ideal customers, without or before you go broke trying to do so.
Because remember entrepreneur as your local economy routinely bobs up and down. So to does the what would normally be considered discretionary income of your ideal target audience, right? Whether they’re businesses or individuals.
They have certain ongoing weekly or monthly expenses which have to constantly be met. Regardless of “how” or how little front or back end revenue they or you generate, correct?
How And Why Strategically Building Momentum Is One Of The Real Keys To You Or Your Major Competitors Long Term Success!
So imagine you’re one of the leading companies in self develop training in the world. Both on the corporate and individual level. So your customized trainings range in prices from $297 – $50,000 dollars per year.
And you offer a combination of live and recorded and virtual events. You offer group sessions for business owners as well as for extremely high level CEO’s or CFO’s (Chief Financial Officers) or COO (Chief Operating Officers.)
And some of these incredibly high level -extremely influential- individuals represent both fortune 100 and fortune 500 corporations respectively .So when they share both the emotional and financial benefits they’ve received as a direct result of you or your major competitors programs and services etc.
You can bet the extremely high profile individuals they share their results with. Will also gladly spread the word high and low, both on and off of social media.
And remember these extremely highly influential corporate exec men & women routinely earn anywhere from $500,000 thousand to $ 10 million dollars a year. Plus extremely lucrative performance bonuses.
And they live in multi million dollar mansions, some have more than one. They’re also long term members of exclusive country clubs which cost anywhere from $250,000 – $500,000 dollars a year. Plus various sur chases and applicable fees et.
A very elite and extremely exclusive crowd for sure.
Entrepreneur Why Not Systematically Leverage The Professional And Personal Inner Circles Of The Highly Influential!
Case in point. Typically your traditional advertising or marketing budget involves potentially expensive PPC (Pay Per Click) ad campaigns. And of course outrageously expensive full and half a page ad campaigns.
And 60 and 90 second radio campaigns on select national programs. So your annual budget typically exceeds hundreds of thousands of dollars. If not millions.
So what do you think will systematically happen long term to you or one of your major competitors brand when you strategically test the following, positive word of mouth and mouse generating strategy.
You decide to initially invest $100,000 dollars or X into the following positive word of mouth or mouse generating strategy. (Most of you recognize mega best selling and internationally known Success Coach and Premiere Business Development Strategist Tony Robbins.)
Why Creating Opportunity Definitely Beats Waiting On It!
Instead Of Just Advertising Why Not At Least Strategically Test Some Form Of Ethical Bribery!
So imagine investing $3,000 dollars per extremely high level executive client. And purchase in this particular case only. Thirty three of your top clients a ticket to attend one of Tony’s future live events. Say what? ($100,000 thousand dollars divided by $3,000 dollars = 33 highly influential execs.
And you know these 33 execs definitely know at least 25 other men & women in their same position or higher, right? (33 x 25 = 825.) but even better, they’d be power networking like crazy at these live events.
And consider the following potential back door marketing strategy. Since you or your major competitors are investing (in this particular hypothetical marketing example.) You’re investing $100,000 dollars upfront in Tony’s lower high end training material.
Because part of Tony’s teams ongoing back end sales funnels includes personal and corporate training programs which ranges in prices from $25,000 – up to a million dollars a year.
And some of their best clients have been with them for years. Imagine the types of current and future conversations these extremely high influential corporate big wigs will have whenever they’re at the country club.
Or when they’re helping with local fund raising. Or when they’re attending annual corporate events. And when they’re visiting with their neighbors of affluence. Or extremely successful real estate broker friends and contacts, CFP’s, CFA’s or sharing their results with their extremely high end social media marketing agencies.
Or sharing increased company results, which they directly attribute to one of Tony’s high level training programs. And of course by extension they thank your agency for initially purchasing the tickets for them to attend the event live.
While Potentially Expensive Ads May Temporarily Get You In Front Of Your Ideal Target Audience! ( Strategic Marketing Or Promoting Will Position You For Long Term Success For Literally Pennies On The Dollar!)
So which self development company do you think will shoot to the top of the list? Once word gets out both on and off of social media. About the organization which routinely sends some of their best clients to some of Tony’s or other major self development or business strategists-s live events.
Hopefully it’s becoming more obvious “why” systematically creating opportunity beats waiting for it. Don’t you agree?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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