Why Creating A Brand Strategy You Can Live With! (Definitely Makes Sense!)
Of course you or I don’t need yet another marketing or promotional project added to your constantly growing to do list. Correct? Agreed. But by the same token. Are you starting to better appreciate “why” creating a brand strategy you can live with is definitely a must? I sincerely hope so.
Because when or as soon as you or your major competitors do. Both your short and long term marketing or promotional opportunities instantly start to expand. In ways you and I definitely can’t immediately anticipate.
Case in point. See the screenshot feature image for this particular post? It actually comes from a real-recent- comment. My expert seven figure earning coach, mentor and fiend James McAllister of, (jamesmcallisteronline.com) fame left on a recent blog post of mine. (Thanks coach.)
Notice “how” he mentions he will recommend his retail clients reach out to me for a free strategy session. And even though (more than likely!) a staggering 99.50% of his current or future retail /B&M clients probably never heard of me before being referred to me.
Because someone they know, like and trust recommends me or you. Guess what? They will instantly be 500% more open to at least initially checking out my- or your- potential -free 15-90 minute power consultation. Agreed? Absolutely. And from there…..?
Wanna Know Why Customer Retention Costs Clearly Outweigh Long Term Customer Acquisition Costs!
Case in point. Take a look at the screenshot image below. It’s for one of mega successful online marketer Russell Brunson of ClickFunnel.com fame. It’s a best selling paper back book on consistently generating highly targeted traffic to? What or wherever you’d like to send your targeted traffic to?
(And BTW, just between you and I. Once you get pretty good or master targeted traffic generation. You can quickly and definitely monetize this high and constantly in demand skill in lots of proven ways. Just saying.)
Why Creating A Brand Strategy You Can Live With! (Definitely Makes Sense!)
BTW, to date Russell has already grossed well over $100 million dollars online . (Yes you read that correctly.) Even before this incredibly impressive recommendation from the prestigious Forbes Business Council.
But clearly their recommendation doesn’t hurt his companies sales. Correct? (You so go that right.) But entrepreneur consider this. The Forbes (or any other incredibly prestigious) council definitely has other councils around the world they currently power network with, correct?
And those councils have their own constantly growing and incredibly influential worldwide power networks. Do they not? So imagine “what” constantly keeps happening to Russell-s already massive worldwide visibility .
But as a direct result of one incredibly influential council recommending his book. ( Or Whatever.) Not only will Russell-s front end sales continually increase. But rest assured other highly influential sources will start systematically reaching out to Russell and his expert brand and funnel building specialist team.
The Sooner You Establish Some Highly Influential Referral Ambassadors! (The Less Amount Of Money You’ll Need To Invest In Outrageously Expensive Traditional Advertising Campaigns!)
So compare Russell-s situation to my ongoing relationship with my expert seven figure earning coach, mentor and friend James McAllister of jamesmcallisteronline.com fame. (As at least some of you are aware from some previous blog posts.)
James is currently in the final stages of launching his state of the art paid membership site. And as you can clearly see from the featured image with this particular blog posts. It’s from a recent comment he left on my blog. (In fact by the time you read this particular post, his site may even officially be launched.)
Notice “how”: he mentions he will recommend his retail clients reach out to me for a free initial brainstorming session. So think of “James-s” position in this particular marketing example as the equivalent of the “Forbes Business Council” recommending Russell-s book.
There is absolutely nothing to prevent James from periodically appearing as either a guest post blogger. (Like he periodically does on my blog.)Thanks coach.) Or appearing as a podcast guest on one or several of top his retail consulting clients podcasts. Or doing a guest blog post inside their monthly digital newsletter.
And one of his free list building (lead magnet) giveaways could be a free top X number of proven resources every profit seeking retailer needs in order to help fast track their long term success.
And guest whose website will be included? Bingo. So as James periodically makes the proverbial rounds on these potential – high visibility blogs or podcasts or participate in various retail business related private Facebook groups etc.).
He could make sure whoever requests (opts into) to get his free-list building- resource guide. My or whomever he wishes to include on his list. Gets major free exposure.
There Are Literally Tons Of Proven Ways To Consistently Generate Laser Targeted Marketing Leverage! (For Literally Pennies On The Dollar!)
And of course James could also simply add a free totally unexpected bonus giveaway to his retail consulting customers “Thank You” page.
And put a link to a couple of of my blog posts. Say what? And highly recommend his subscribers check them out. And rest assured some of them most certainly will.
And then again he could simply add the link to the 1st segment of our 60 minute MP3 recording on ultimate insiders guide to “
(And don’t forget James could also mention you or I’s web/blog address directly. Whenever he does A Facebook live. Or one or several of his closet inner circle retail members could periodically do the same.)
So stop trying to do everything the hard way. Instead start systematically leveraging your various traditional and non traditional resources or assets.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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