Why Constantly Developing Some Proven Strategies To Boost Your Net Profit Margin Definitely Makes Sense!Part Two
Did you also happen to notice in part one of this ongoing series.How far too many, aspiring on or offline entrepreneurs.For any number of reasons.
They laser focus, on the initial front end of their sales funnel.
And because, they also tend to spend an enormous amount of money, trying to generate, first time customers or clients.And spending 400 to 500% more than they need to.
For the most part their net profit margin, (especially) on the initial front end of their sales funnel.
It pretty much doesn’t exist, correct? And because, (as you previously discovered) in part one.
They haven’t actually discovered ‘how to’ create and or maintain, the back end of their business or service.
They tend to be stuck, constantly paying outrageously expensive retail rates. On the initial front end of their sales funnel.
And these retail advertising and or promotional rates are constantly increasing BTW. And with no viable marketing strategy on the front or back end, to genuinely offset, these constantly increasing front end customer acquisition costs.
Their venture tends to stagnate or just eventually go bust.Sound all too frighteningly familiar?
So Are You Officially Tired Of Wondering How To Make Your Small Business Profitable?
Quickly picking up where part one left off. As you recall. You recently purchased about $1,400 dollars worth men-s clothing, at one of your favorite men-s stores, correct?
And while doing so, you noticed, at least two other men, do so, and they easily spent $800 or $900 dollars apiece as well.
This got you to thinking, just how many, potential first time and,(far more importantly), how many, long term, repeat customers, may also be routinely shopping at this particular, rather upscale men-s clothing store as well.
After all, you’re one of the senior marketing directors, for this fairly successful, two location, retail appliance chain. And since you’re non franchised.
You tend to have a whole lot more marketing leeway, correct? Absolutely.
This explains why, you ethically bribed, the owner(s) of the independently owned men-s clothing store. And they readily agreed, to following JV (joint venture) arrangement.Going forward.
Do You See How The Right Customized Client Engagement Skills Are Definitely An Extremely Valuable Asset Or Resource To Have!
The owner(s) of the men-s clothing store, will start offering a monthly free drawing.And the 1st grand prize winner, will have a chance to win, one men-s customized suit, which normally retails for at least $1,500 dollars.Say what?
Of course, the actual hard cost to the clothing store owner(s), is just $950 dollars. Your retail appliance store, will eagerly invest, the hard promotional cost of $950 (or X) amount of dollars per month.
Because truth told. You want a rather inexpensive way, to systematically offer your state of the art electronic goodies, to these local men of affluence.For virtually pennies on the dollar.
And continuously do so, right under your major competitors noses.Because unbeknownst to your major competitors. Here’s what you and the other PR and top managers do, at least twice a month.
This incredibly simple marketing strategy, is steadily helping you build, both your opt in email/mobile marketing list.And your brand new, first time customer database, for literally pennies on the dollar.
This Is How And Why Successful Marketers And Or Promoters Tend To Prosper! (Over And Over Again!)
Each month, (unbeknownst) to your local major competitors.Especially the franchised ones.Your company strategically withholds, about $25,000 -$40,000 dollars worth of state of the art merchandise.Huh?
And here’s why.
As part of a long term, totally ninja, non conventional, positive word of mouth and mouse, underground marketing strategy.All senior management and upper management employees.
You’re all told to carry with you, at least 100 (slightly larger) than usual, special made, one sided,company business cards.
And throughout any daily travels, to the bank, shoe or clothing store, barber shop, dentist or doctors or lawyers office etc. Try and let at least 3-5 local people know, for an extremely limited time.
Typically, the next 48-72 hours only! They can take advantage of some major discount savings.
All you do is offer some of this purposely held back merchandise. And you sign the back of your company business card.And inform the recipient, they have the next X amount of hours, to save X% off their very first purchase.
And just by joining your opt in email/mobile marketing list. And dragging a friend with them, to your store, whose at least 18, they automatically get to purchase any one item, at your actual cost, up to $1,500 (or X) amount of dollars.
You know this incredibly simple marketing ploy, will consistently produce, at least three major, long term benefits, correct? You’ll discover what they are, coming up shortly in part three,okay?
For now, are you definitely starting to better appreciate, how consistently developing a higher net profit margin.Clearly makes a whole of sense!Great!
Are You Starting To Truly Appreciate How To Increase Your Gross Net Profit Margins For Literally Pennies On The Dollar!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments(in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
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Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills. (No matter what your particular niche market is.) It’s a $97 dollar value and it’s free!
