Why Consistently Generating Income Doesn’t Require An MBA Or Fancy Ivy League School Education!
Tell this doesn’t at least, partially describe you. If not now, but some time in the not so distant past.You decide to invest your hard earned money, into some type of paid ad campaign.
And truth told, things don’t ever or initially workout. Sound all to frighteningly familiar? If it doesn’t, it definitely should. because any time you invest a nickel, in any type of traditional, paid advertising or traditional promotional campaign.
You always run the very real risk, of your initial efforts, simply not working out. And your money is still gone. Right? Absolutely.
On the other hand. Any time you or your major competitors, can laser focus on consistently generating income. Via the front end of your sales funnel. Or the long term back end.
The percentages of you or your major competitors, sustaining this increase in any, go way up. You’re about to discover the how and why just ahead. So please stay tuned. Fair enough?
This Is Why You Definitely Don’t Need A Fancy Marketing Degree From An Outrageously Expensive Ivy League School!
For this particular, (hypothetical marketing) example. Let’s say your retail beverage distribution center, is not only incredibly popular. but your awesome selection, of extremely great tasting exotic beverages, help distance you from your major competitors.
Case in point. In a recent weekly meeting, after crunching and re-crunching your current customer acquisition numbers.
Practically everyone in the room, couldn’t help but wonder. How in the world, your initial customer acquisition costs, easily sucks up to a staggering 43% of your ideal customers, total lifetime customer value metrics.
And speaking of total lifetime customer value metrics. To date, your ideal, (long term) repeat customer, has a total lifetime customer value metric, of somewhere between $250- $6,000 dollars. Give or take over the next five to seven year period.
Primarily because, yo sell great tasting, gourmet coffees, cocoas, ice teas, exotic flavored lemonades.And you also some incredibly popular, after dinner wines, and some extremely high end champagnes as well.
In fact, some of your most popular,mid and high level champagnes, start at$650 dollars per bottle, to as much as $1,700 dollars per bottle. So needless to say.
Your clientele who routinely buys this type of champagne or $489 dollars per bottle, for some of your mid level, after dinner wines. They have the discretionary income to do so. Agreed?
It’s Far More Potentially Profitable To Have A Mediocre Marketing Plan! (Yet Be Or Become Extremely Pro-active! Then The Exact Opposite!)
So rather than continually spending a fortune, on some outrageously expensive, dismally performing, hit & miss,traditional advertising campaigns. Desperately trying to find their target audience.
Instead, you now prefer to form, mutually beneficial, strategic alliances, (aka) Joint Ventures (JV) partnerships. Case in point. You reach out to a friend, who has an upscale, property management business.
And you first hook him or them up. Meaning, if the property management business, is currently run, by a successful husband & wife team.
You provide them with a free bottle, of your extremely high end bottles of champagne, on both their annual wedding anniversary. And on the annual birthday, of when they initially started their upscale property management service.
And this particular bottle, starts at $1,100 dollars. And of course, you provide all of their full and part staff members, free bottles, of your mid level bottles of champagne, on their birthdays. Bot current and future staff members BTW.
Once You Get Out Of Your Own Way You’ll Definitely Start To See Improvements To You Bottom Line!
So each tenant, who renews their lease, and their rent or lease is at least $1,000 dollars or more. Guess what they receive as a free gift worth X. Courtesy of the extremely marketing savvy property management business owner(s.)
If you said, one of your extremely great tasting, incredibly popular, mid level bottles of champagne. Move to the head of the marketing class.
And obviously, if any of the property management services-s tenants, are leasing commercial spaces of any kind. And their commercial lease is at least $1,000 dollars a month.
By extension, both their current and future employees, will initially be exposed to some of your great tasting bubbly as well. Correct? And while an extremely small percentage of them, may be able to afford to spend anywhere from $650-$1,100 dollars or more.
For an extremely high end bottle of champagne. Coming up shortly in part two, you’ll discover “why.” If you haven’t already figured it out. It still definitely makes sense, for you or your major competitors, to make this particular investment. So please stay tuned.
On that note. Are you starting to appreciate why, consistently generating income, definitely doesn’t require a fancy marketing degree of any kind. From one of those fancy Ivy league schools. Don’t you agree? Me too.
Just Keep Your Marketing Ears And Eyes Wide Open! (And be Or Become Pro-active And You’re Definitely On Your Way!)
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that you can apply to your business,product or service in the next 30 days or less!
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