Why Certain Higher End Customer Acquisition Cost Definitely Make Sense!Part Two
So hopefully after reading and digesting, what you were initially exposed to in part one of this ongoing series.
You can now, much better appreciate why, under certain situations.
Higher end customer acquisition cost.Definitely makes sense, correct? Agreed.
Because one thing is most definitely for sure. Whether higher and higher, customer acquisition cost, truly makes economic sense or not.
The overall trend, to acquire first time customers and or clients, is steadily going up. Have you noticed this overall trend as well?
Which means, whatever marketing strategies and or tactics, you and I ultimately decide on.
If they’re not, at some point, converting a high enough percentage of your/our leads, into first time paying customers or clients.And then steady, long term repeat clients or customers.
Those steadily increasing, front end costs, will ultimately put you and I completely out of business. Unless or until?
So Are You Finally Ready To Discover A Proven Way To Make Your Customer Acquisition And Retention Process At Least 25% More Reliable And Predictable Than It Is Now!
Great. Quickly picking up where part one left off. As you recall. An incredibly successful, local husband & wife team.
Their real estate management service. Currently manages, roughly 400 local, higher end condos,townhouses and or extremely nice, single family homes. In some of the best areas in town.
This being the case. It definitely stands to reason. The men & women, who rent or lease these properties from them. Definitely do okay financially, correct? No doubt.
So imagine this particular marketing strategy, being proposed, by a local, auto repair and body shop owner.
Who currently runs, two separate locations. about twenty miles apart. And both locations, repair both foreign and domestic cars.
First of all. Because the auto repair shop owner(s), have literally known the husband & wife team, for over five years.
Here’s what they initially propose.
Are You Finally Starting To Appreciate Why You Definitely Need To Constantly Be Developing Your Entrepreneurial Skills!
The auto repair shop owners fully recognize and totally appreciate the fact. At least 30% of the husband & wife teams, 400 plus tenants, currently drive some type of foreign automobile.
So in other words, at least 120 cars, are foreign. (400 x .30% = 120.) And foreign cars and trucks, provide nice infusions of cash, due to rather expensive, brake, muffler installs or transmission repairs.
So to get continuous access, to these foreign truck and automobile owners. For literally pennies on the dollar.
The extremely marketing savvy auto repair shop owners, offer to repair, both the husband and wife-s cars for free. Or just X% above their actual hard cost.
Can You Now Better Appreciate These Customer Acquisition Costs!
Plus service their kids and in -laws cars or trucks. At lifetime discounts, of 30 (or X% off.) Provided. Every 90 days or so.
The husband & wife team. Either direct snail mails, one of the auto repair shop owners, best market tested.
Extremely time sensitive offers. Simply by dropping one of the auto repair shop owners flyers, in each of their tenants mail boxes.
Or better yet. Simply send, an unscheduled ‘broadcast’ email/mobile marketing alert message to their subscribers.
And provide, an extremely time sensitive, discount coupon. Which saves them at least X% off, their very first repair job from the repair shop.
And don’t forget. This is just the initial front end for the extremely marketing savvy auto repair shop owners.
You Certainly Don’t Have To Be Some Sort Of Customer Acquisition Specialist! (In Order To Continuously Benefit From Some Of These Proven Marketing Strategies And Or Tactics!)
Stop and consider, the potential long term benefits to the repair shop owners.
Although on the surface. Initially, it may seem like, they’re getting the short end of things.So while they’re giving the husband & wife, real estate management team, extremely generous pricing, on their current and future repairs.
Plus, allowing the husband & wife teams, kids, relatives, (including) in-laws and their employees.
To receive some very nice lifetime discounts on the auto repair shops most expensive products and or services etc.
Stop Neglecting Your Business And Or Services Virtually Untapped Back End Marketing Possibilities!
On the long term back end marketing opportunities. Once every 90 days or so. The husband & wife team, is systematically placing one of the auto repair owners, best market tested, extremely time sensitive offers.
Directly in front of 400 potential first time or long term repeat customers. For literally pennies on the dollar.
Can you imagine? In the interest of both space & time. In just a little bit in part three. You’re about to discover, ‘how’ the extremely marketing savvy auto repair shop owner(s), can literally put this particular strategy on marketing steroids.Okay?
See you in just a little bit in part three.Until then. Can you now better appreciate.Why certain higher end customer acquisition costs, definitely make economic sense. Me too!
Let Your Major Competitors Keep Spinning Their Marketing Wheels!
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