Why Certain Higher End Customer Acquisition Cost Definitely Make Sense!Part Two
Did you happen to notice in part one of this ongoing series, how and why, (under the right) circumstances, certain higher end customer acquisition cost, definitely make economic sense?
Let’s sincerely hope so.Otherwise. There is a very good chance, some potentially profitable, untapped marketing opportunities and or untapped marketing possibilities, are just below the surface
And they’re literally waiting for you and or your major competitors, to take full or partial advantage of them.
And if you’re not strategic or pro-active enough. Rest assured. Sooner or later.One or some of them will be .
And when they do ultimately carve out, a sustainable amount, of your current market share. Guess what? Your already, rather higher end, customer acquisition cost. Just went up even more. Unless….
This Is How You And Or Your Major Competitors Consistently Make Customer Retention Far More Likely!
Case in point. As you recall from a previous blog post series. There are some extremely savvy entrepreneurs among us.
Who are highly expert, at consistently, uncovering and then fully utilizing, various untapped and or under utilized assets and or resources.Correct?
And by doing so, they are usually able to form various types of mutually beneficial, and extremely profitable JV (joint venture), and or mutually beneficial cross promotional arrangements.
Say for example. As you recall from part one. An extremely successful and marketing savvy, husband & wife team.
Who currently manage, 400 plus, local upscale, townhouses, condos and or single family homes.Located in really nice areas of town.
And one of the potentially lucrative JV arrangements, they successfully negotiated, was with a local, retail furniture outlet.
Sometimes Some Of Your Most Valuable Assets Are Not Necessarily Found On Your Balance Sheet!
As you also recall from part one.The husband & wife team, has a local, single location, retail furniture store outlet.
Who about once every 90 days. Or once a quarter.They write a check for $5,000 , (or X amount of dollars), directly to the husband and wife team who currently manage, 400 plus luxury units.
For the opportunity to piggyback, one of their very best, extremely time sensitive, market tested offers.
On the back of, (or side B if you will), of a local retail jewelers, (or other local), non directly competing vendors, flyer, index or post card etc.
Plus, as the retail furniture outlet, starts to notice, a gradual, and steady increase, of both qualified lead generation, originating from the leads they receive, from strategically promoting on side B of a flyer, being initially promoted by an extremely marketing savvy retail jewelry store.
This Is How And Why It Definitely Makes Sense To Constantly Invest In Some Proven Customer Acquisition And Retention Strategies!
Remember, these semi qualified leads, both the retail jeweler and the retail furniture outlet owner(s), are consistently generating.
As a direct result of the market tested fliers, post or index cards, being left in the tenants mail boxes, of the husband & wife-s,upscale property management business.
These local men & women earn extremely good incomes.Which means, they have more than their fair share of discretionary income to both spend and or invest.
This being the case. One of the very next ways, the extremely marketing savvy retail furniture outlet, starts lead generating is.
Ethical And Strategic Bribery Is A Proven Customer Retention Strategy!
The husband & wife team. They start ethically bribing their very best tenants. By offering a free drawing, each month. Where a $500 dollar discount off the rent,is the potential, grand first prize.
For all of the tenants, who pay their rent or lease before the 3rd of every month.One of them, (courtesy of the retail furniture concern), will be rewarded, with a $500 (or X dollar) savings, off their current monthly rent or lease payment! Say what?
And get this. All of the runner ups, will by given the opportunity, via an extremely time sensitive offer.
Provided they drag a friend with them, to the furniture concerns store, before the expiration date.
Just for doing so, they’re ethically bribed, (rewarded) with a $50 dollar gas card and, 35% savings, off any purchase over $500 dollars. Or a 15% savings, on any purchase under $500 dollars.
Is it finally starting to become crystal clear. How and why, it definitely makes sense, for you to seriously consider,how certain customer acquisition cost, figure into, both your short and long term marketing mix? Say yes!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,
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