Why Both Steadily Developing And Refining Your Research Skills Is Definitely A Must!
So here’s the semi, $64,000 dollar question for you.Are you ready?
When you finally decided on the title and overall theme for your Masterclass (aka) webinar series.
What exactly did you do, to help you come to the conclusions you did?
In other words, did you bother at all, to put any of your research skills to any use whatsoever?
So in other words.How many times or different ways, did you reach out to your target audience, and ask them to explain to you, what’s their # one issue and or concern(s.)
Or did you bother to ask or survey them a all? Have you ever heard he term, “putting the car before the horse?”
And have you ever though to yourself, ‘what” a totally ridiculous notion.Only it’s not so ridiculous, as you’re about to discover. So please stay tuned.
Extremely Savvy Marketers Don’t Leave Things To Chance(And Simply Hope For The Best!)
Case in point. Does it really make sense, to speculate on “what” you seem to think it is, your target audience really wants.
Or should you (and I) simply figure out some proven ways, to strategically A/B split various types main power headline and or offers etc.
To help you determine, what they really want and are definitely interested in -investing in some paid solutions.
Which brings you back to a point made in the previous paragraph. Would it really be wise, to simply go strictly by your gut non data driven instinct, without at least attempting to reach out to prime prospects.
Who are ideal targets in your primary audience.And ask them point blank, what floats their boat.
Savvy Marketers Rely On Their Testing Data! (And You Definitely Should Too!)
If you’re not strategically utilizing, (on some level) your battlefield tested research skills and or capabilities.
And you just pluck from air, what you think or suspect, is the main benefit or potential advantage(s), your target audience really wants.
Before actually asking and or surveying them, in some shape and or fashion.
Then you most definitely have the cart before the horse.
Here is a concrete, (real world) example, of why it’s extremely critical.As often as possible, you put your research skills to work for, not against you.
As some of you are already aware.I’m a member of paid, (high end), mastermind collaborative group.The site is called simplicitycircle.com/collaborative. (Not an affiliate link BTW.)
Savvy Marketers Understand How To Leverage Any Given Situation!
And each day has overall different themes. And Thursday-s theme is called “Thursday Share,” and it’s where members of the group, sharing any resource, product, service,individual and positive asset, we feel will help the others members move forward in a positive way.
And we also have eight different categories, where other members post any particular challenges they have.
And ask for, (either) constructive feedback or suggestions etc.And one particular member, (named Christine), (see the screen shot image of her request below.)
Strategic Testing Helps Reduce Your Risk Taking Factors Significantly!
She is planning on creating a masterclass, (aka) webinar, targeting a specific audience.
And she was in the process of giving a masterclass a title. So she was strategically A/B split testing, two separate titles with us.
And asking for our collective, collaborative insights.
Why Both Steadily Developing And Refining Your Research Skills Is Definitely A Must!
Watch How These Incredibly Simple Researching Tips Can Lead To Multiple Profit Centers!
First of all. If Christine (or you) were ask anywhere, from 10-20 women, within her main target audience demographic.
And propose the following. Present them with the two above potential masterclass titles, and ask them, if they could only attend one of them.Because neither one was going to be recorded.
Which (if either) would they choose and why? And there is very good chance.After mini interviewing anywhere from 10 -15 ideal women prospects.
She’ll know which title, (main power headline), to not only name her webinar.But which are the top 3-11 bullets to start using everywhere..
How To Run A Profitable Business Is About Tweaking And Monitoring!
Once she discovers, which other major concerns rate extremely high on her target audiences checklist.
She now has a much better idea, which specific bullet points, to feature, on (both) current or landing page(s.)
Which specific, problem solving bullet points to include, in her current and future email messages as links.Which ones to feature on her offline fliers and or post cards etc.
And which one to include on her on or offline sales letters.And which ones, to do long tail keyword research on.So she knows which ones to create blog posts or video content around.
Growing A Business Is a Whole Lot Easier And Faster When Focus On Exceeding Your Target Audiences Wants And Needs!
The main point being, are you starting to better appreciate, why constantly developing and utilizing your research skills is totally worth it? Let’s hope so.
But even if Christine (and or you), were to consistently apply, just 25-40% of what was suggested.
She’ll be like years ahead of her major competitors.Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
