Why Being An Entrepreneur Means Learning How To Grow Your Business Without Access To All Of The Traditional Tools!
(And Or Resources The Big Boys & Girls Typically Have Access To!)
Are you truly starting to fully and better appreciate, how being an entrepreneur.
Definitely means developing a particular mindset.Which opens you up to seeing how you can systematically grow your business and or service.
Even if you are temporarily suffering from, a so called lack of capital. After all, as you continually go about building your brand awareness.
Whether it’s through the strategic use of social media, positive word of mouth or mouse buzz. PPC (Pay Per Click) ad campaigns. Power blogging.Or whatever.
Being a successful entrepreneur means, you and I must learn ‘how to’ pivot. Whenever necessary. and if you’re not totally sure how to systematically go about doing so. This particular blog post, was written specifically for you.
Have You Also Started To Realize Why Just Relying Totally On How Hard You Can Potentially Work Is Simply Not Enough To Consistently Move The Needle Forward?
Great. Because now you’re starting to put yourself in the proper position. Especially long term. To generate, the right type of, potentially bank account filling marketing leverage.
Which can and eventually will.Help put you (and or) your major competitors over the top. Say for example.
You’re an extremely hard working, semi cash strapped, single location, non franchised, mom & pop, family orientated bakery shop owner.
And let’s further say.You currently have a grand total of seven extremely dedicated employees. Four of them are full time, (which includes you), and the other three are strictly part time.
And obviously, you have no major corporate backing, like a single location, franchised bakery shop owner does.Correct?
So What In Th World Can Your Single Location Bakery Consistently Do To Keep Your Customer Acquisition Costs Down And Long Term Repeat Customer Ratios Up?
Great question. And just to start priming, your repeat customer numbers.Let’s properly set the stage.On this unfortunately. Far too common, semi cash strapped, small business entrepreneurs, current marketing tools and current marketing skill set.
According to recent statistics. If you can believe this.A staggering 50%, of all of, single location, non franchised,small business/entrepreneurial startup ventures.
Including mom & pop service providers of all kinds. They still have no type of formal, WordPress website and or blog of any kind. Self hosted or not.
And no plans to get one anytime soon.Huh? Nor do they currently have any type of active social media accounts of any kind.Say what? Exactly.
Building Brand Awareness Is A Whole Lot More Potentially Profitable When You’re Effectively Utilizing State Of The Art Tools And Or Technology!
Which also means, they currently have no, state of the art, paid email service provider.So they’re not able, to easily segment their current customer base. And send them (both), pre-written and unscheduled, ‘broadcast’ email messages.
In order to make them anywhere, of any meaningful changes to their business and or newly added services etc.
Like for instance. Say during the winter or summer months, they temporarily change their hours.To reflect the changes in daily customer flow.
Or to announce the grand opening of a coming second location.Or to simply make them aware, of local, cross promotions or JV (Joint Venture) partner arrangements, they’ve recently formed.
Are You Starting To Better Appreciate The Subtle Yet Real Differences Between Working On Instead Of Just In Your Business?
And even though the owner(s) routinely put in, 12-18 hour days. And they’re extremely dedicated and laser focused.
On building an extremely successful business.Sadly at the end of the day. They’re are consistently generating, very little, scale able marketing leverage of any kind, are they?
Because, even with a segmented opt in email/mobile list of just 300 locals. They could send two different, unscheduled, extremely time sensitive, broadcast email messages.
One to their ‘Gluten free’ only list,and an entirely different, time sensitive offer to their “Calorie rich’ list. And quite possibly ethically bribe both groups of subscribers, to drag a semi qualified guest with them to your shop.Whose at least 18.
And reward them with an additional savings of X% off, both now, and on their next visit for doing so, could they not? Absolutely.
That incredibly simple marketing ploy alone, could easily generate a couple a hundred Xtra dollars in gross front end profits, in the course of their day.For virtually pennies on the dollar.Don’t you agree?
Who Says Just Because You Don’t Initially Start Off with All Of the Fancy Bells And Whistles Type Of Technology! (You Still Can’t Get It Done!)
Extremely important note: Of course as a highly informed ultimate insider.You already know and fully appreciate.How this extremely hard working bakery shop owner. And or any other extremely hard working and laser focused entrepreneur for that matter. Can:
A.) Steadily build their very own, highly responsive, opt in email list. Without the use of any type of traditional website and or WordPress blog or e-commerce site of any kind.Correct?
B.) And how they can also, strategically profit, (day in and day out), from the systematic use of email marketing. Even if they don’t currently have access, to a free or state of the art.Paid email service provider of any kind.(Is that not interesting!)
But those two particular, market tested strategies, are just a bit advanced, for the average, single location, mom & pop, family orientated, bakery owner. (But certainly still do-able.)
(And if you’d like my professional paid help, in initially setting up and profitably utilizing this proven strategy.From A- Z. It’s just $147 for my one on one help, for current subscribers and just $197 for non subscribers. Plus the cost of a registered domain name and your ongoing monthly or yearly Aweber costs.)
The Tools You Truly Need Are Already Either In Front Or All Around You In Some Form! (Provided You Have The Marketing Creativity To See And Utilize Them!)
And even without getting too advanced.They can still leverage their immediate, non directly competing vendors customer or client bases.And?….
Within a five block radius in all directions. As you’re about to discover in part two, okay? For now, hopefully you can now better appreciate, how and why being an entrepreneur, whose definitely on the road to major success.
Means constantly being able to pivot, throughout your journey to success.Don’t you agree?
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,
product or service in the next 30 days or less!
As always, if you got any value out of this post,please share this on your favorite social
media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing
some type of power networking. Let’s get connected asap!
Don’t Forget To Help Others Get Exactly What They Want! So You Can Ultimately Get Exactly What You Want And Truly Desire!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups
entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,
because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your
particular niche market is.) It’s a $97 dollar value and it’s free!
