Why Being A Successful Entrepreneur Is Definitely Not A Spectators Sport!
(You Have To Get In There And Get Your Feet Wet!)
Have you ever or when was the last time you actually attended a really good live sporting event of any kind? And no it doesn’t matter if we’re talking about the pros or amateurs.
It really gets your blood and enthusiasm pumping, does it not? But here’s the thing entrepreneur. While enjoying a sporting event on TV or being live is great. Being a successful entrepreneur of any kind. Is definitely not a spectators event. Don’t you agree?
And no, thank goodness it’s definitely not about “how” much so called intellect you think you have. If you don’t have unlimited capital to burn. Then good ole sweat equity has to quickly become one of your best friends.
If not, it’s just a matter of time before you’re punching the time clock for someone else, agreed?
You Definitely Don’t Have To Start Off Having The Very Best Income Producing Activities! ( In Order To Really Get Things Moving In The Right Direction!)
Case in point. One of my clients whose construction/remodeling business currently serves the greater East Texas area. When he initially started his business.
He relied heavily on, (and still does!) Viral positive word of mouth and mouse marketing campaigns. And the business cards he initially paid for.
In my humble marketing opinion. They didn’t and don’t clearly convey the primary expert services he currently offers. He’s currently in the process of having a professional, fully SEO (Search Engine Optimized) traditional website built.
(But even once he or you has one built. Then both he or you have to get a realistic plan in place. To systematically drive laser targeted traffic to it.)
In the meantime. I built his East Texas Handyman’s, one page, fully functional, customized stand alone landing page for him. This way. At least for now. He can start successfully leveraging the long term profit producing power and reach of the Internet.
You Can’t Just Be An Intellectual And Expect For Everything To Simply Fall Into Place!
What’s an admirable quality of my client is. Although both he and I are constantly working incredibly hard to get his marketing/promotional assets strategically moving in the right direction.
He didn’t and hasn’t let everything being exactly where he wants them prevent him from constantly moving forward. In fact he recently recommend I read “Good To Great” by Jim Collins.
So needless to say, we both feed off each others energy. But the main point I wish to stress is this. When he initially started his construction/remodeling business.
He readily admits he had no immediate intentions whatsoever of trying to develop his internet presence. But he also quickly appreciates ‘how” having his own, fully customized, stand alone, state of the art landing page creates instant marketing leverage and cred for him.
Even though he still has to purchase a traditional domain name. Then his stand alone lead capture page URL/web address. It will then be re-directed to Aweber, my paid email service provider of choices landing page address.
Which means he can now list his traditional web address on his future business cards. His future flyers. Or any directories he may want to be listed in.
Most Pure Spectators Don’t Ultimately Get Around To Building Their Opt In Email Subscribers Base!
This is important ladies & gentlemen. While it’s true my clients who want or need to save a few bucks on their customized, state of the art landing or sales pages or sign up forms they hire me to create for them or you! 😀
They simply need to sign up for Awebers state of the art, industry standard leading email provider services using my affiliate link. Thanks! 😎 They will be build inside your account. Not mine! This way you remain in ultimate control.
So he or you, (when you hire me that is!) You don’t have to wait for me. (Or anyone else for that matter!) To finally get around to doing this or making this particular change etc.
If need be, he or you can hire whomever you want to pick up the slack and keep their forward momentum going. Have you noticed or heard about “how” some web designers actually, be it unintentional not.
Hold their clients hostage. Because they basically have control even though it’s their clients account(s.)
Strategically Moving Forward Shouldn’t Be Contingent Upon Another Marketers Action Or Inaction!
We’ve also strategized about not only “what” his offline, on sites signs should say. But where they should be strategically placed on site(s) as well. In order to consistently generate maximum profit producing potential.
But not currently testing any of this. Nor already having any of this in place. Definitely hasn’t prevented him from systematically moving forward. (Nor should it stop you either!)
In fact, when you checkout his live landing page. Scroll all the way down to the last text box paragraph on the site. And you notice this sentence.” Plus ask “how” you can receive lifetime commissions for all the future business you refer! 😀
Hopefully you can appreciate the additional potential marketing leverage. Simply by adding that specific wording to his page. 😀 Because some of the visitors to his or your service based landing page.
Will probably wanna know ‘how” they can earn lifetime commissions for any and all of their referrals which leads to future business. Don’t you agree?
For these reasons and several others. This extremely hard working East Texas Handyman. Definitely understands being a successful entrepreneur is definitely not a spectator sport. Don’t you agree?
If You Wait Until You Have Everything In It’s Perfect Place! (Then You Probably Never Start Anytime Soon!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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