Why Attracting Customers Has Never Been Easier Or Far less Expensive Than Ever!Part Two
Presuming, (but definitely) not assuming, you’ve already read and re-read part one of this ongoing series, correct? Great. So glad to hear that. Now then, going forward.
Rather than keep wasting a fortune, on those outrageously expensive, dismally performing, traditional advertising or promotional campaigns. Doesn’t it make far more economic sense, for you (or your major competitors) to start attracting customers or clients in droves.
For literally pennies on the dollar. And not only initially attracting them for literally pennies on the dollar. But inexpensively tapping into their personal and professional inner circles.
For a fraction of the typically upfront, out of pocket cost. And not only that. But once you or your major competitors, directly or indirectly tap into these potentially profitable networks.
You can remain a part of them, for possibly years and years to come. As you’re about to discover.
Whose You Or Your Major Competitors Have To Keep Spending A Fortune In Order To Gain Traction In Your Market Place!
Case in point. Let’s suppose not only are you the PR (Public Relations) manager for a single location, retail jewelry store. But you’re also the senior marketing director as well. And one day, as you’re sitting in the lobby, for a local, single location, independently owned auto repair shop.
You can’t help but notice, some of the upscale cars and trucks, (especially) the foreign ones.
Your auto mechanic customers are driving. It’s literally tons of luxury automobile and SUV owners, waiting to finalize their transactions.When suddenly, you have one of your inspirational marketing moments.
And when the owner finally has a chance to speak with you. You ask the potential bank account filling marketing question. Which is? You so skeptically ask. “If it’s okay for you to periodically refer them new business?”
And by the same token, “Are they okay with periodically doing the same for you?” Provided their doing so, doesn’t take away or distract them in any way, from running their business/service.
If, (and only if!) they answered yes to both questions. Here’s how you initially proceed.
Without A Doubt You Or Your Major Competitors Have Literally Tons Of Previously Untapped Marketing Opportunities Just Waiting To Be Discovered And Implemented!
First, you’d like to inexpensively A/B split test, a potential lead generation strategy. Which if things go at least semi well.
Should definitely, inexpensively generate, some viral, positive word of mouth and mouse buzz. For both of your businesses. Here’s what you suggest the auto mechanic start doing, initially with his female customers.
When these local ladies come in to pick up their vehicles. On the drivers side of their vehicle. These ladies are going to be pleasantly surprised. When they “discover” a sealed envelop, with the words, (in big, bold red type. “You Definitely Deserve This!”
So you can only imagine ‘how’ fast they’ll rip the envelop open, correct? Bingo. And here’s ‘what” they’ll initially “discover” inside.Actually three things.
1.) First: An extremely time sensitive, (and hopefully!) market tested, bounce back offer of some kind, from the auto mechanic (or retailer o service providers) business/service. No real surprise there.Correct?
2.) Second: The auto mechanic, will also include, a free, previously unannounced, surprise bonus gift certificate or extremely time sensitive discount coupon, with a perceived value of X. In this particular case.
These ladies will be pleasantly surprised. With an extremely time sensitive, gift certificate. To a local, women-s deluxe facial treatment salon. And if they come alone. They save 10 or X% off the current retail price.
At the the time the actual service is being rendered. Or simply for dragging friend with them. Whose not a current or past customer of the salon. Both ladies receive free facials. Which normally retail for X dollars apiece.
(And speaking of totally unexpected, surprise bonus gifts. Check out this short audio snippet. Which is a mall part, of a recent 60 minute podcast I did with my seven figure earning coach, mentor and friend. The one and only James McAllister of jamesmcallisteronline.com fame.)
Are You Starting To See And Appreciate How The Ultimate Insiders Constantly Generate Some Bank Account Filling Geometric Growth? (And How You Or Your Major Competitors Definitely Can Too!)
And the 3rd, market tested offer, these local ladies will see is:
3.) Third: An extremely time sensitive, gift certificate/brand new first time customer only discount coupon of some kind. From you or your major competitors retail jeweler store.
And get this? You offer, which more than likely, will be a two sided index card. Side (A.) will highly encourage these ladies, to enter your incredibly popular, monthly free drawing. For their chance, to win an extremely eye catching, and not to mention, extremely beautiful, diamond studded necklace.
Which normally retails, for at least $2,500 dollars. Say what? And side (B.) of the index card. Ethically bribes them, to drag a friend with them. Whose at least 18. And not one of your current opt in email/mobile marketing subscribers.
And simply for doing so. They get to purchase, a beautiful pair of diamond studded earrings. Which normally retail for at least $450 or X amount of dollars.
You Don’t Need Over The Top Ethical Bribes! (But It Certainly Doesn’t Hurt Your Cause!)
But for an extremely limited time. Like before they leave you or your major competitors store. They get to purchase those $400 dollar, diamond studded earrings,at your actual hard cost of just $200 dollars or X. And the guest they drug with them. Before they leave your store. They get to purchase, an extremely eye catching pair of diamond studded earrings. Which normally retail for at least $300 dollars a pair.
But provided the guest joined your opt in email list. They only pay between $125- $150 dollars. As long as they purchase them before they leave your store that day. Otherwise, they pay the normal retail price, at the the time of their purchase.
Again, you’ve just scratched the initial surface, of overall marketing/promotional possibilities. Don’t you agree? Going forward. Coming up shortly in part three.
You’re about to “discover’ at least three more potentially profitable reasons “why.” More than ever, attracting customers or clients, has never been easier or less expensive.For the ultimate insiders, than it is right now.
Don’t Let Another Major Opportunity To Prosper Walk Or Run Past You!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below)
that you can apply to your business,product or service in the next 30 days or less!
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