Why Are You So Convinced A Viable Email Marketing Plan Won’t Work For You?
Ladies & gentlemen for just a moment. Imagine (in America) the all too typical single location, mom & pop hair or nail salon owner. For starters they work extremely hard servicing their customers, right? (You’d better freaking believe it.)
And probably 90% or more of their long term repeat customers initially came about because of good ole fashion, positive word of mouth and no mouse marketing, agreed?
But what serious, profit seeking entrepreneur, especially a service provider. Couldn’t or wouldn’t benefit from some potentially bank account filling marketing leverage? Entrepreneur if potential bank account filling marketing leverage is one of your primary goals.
Then you simply have to utilizing some type of potentially profitable email marketing plan. And hopefully after reading and re-reading this entire post. You will agree. So turn the page already and let’s take a closer look.
You Definitely Don’t Have To Have A Fortune 500 Brand In Order To Consistently Benefit From Some Type Of Strategic Email Marketing Strategies And Tactics!
Let’ have a closer look at your all too typical, mom & pop hair or nail salon owner. And possibly “discover” why they definitely need to be utilizing some type of strategic email marketing strategies and tactics.
First of all, like any of other professional service provider. They’re schedules are not always 100% booked up, correct? (Not at all.) This being the case. “What” if they and or their major competitors fully embraced modern technology just a little bit more. Because at least 98% of them or more already use their smartphones on a daily basis, right?
They wouldn’t dream of leaving home and heading to their shop without, correct? Yet for some unknown reasons, they or you still want fully embrace any type of proven email marketing plan.
Case in point. Either the hair or nail salon owner could inexpensively test offering some type of desirable free drawing in order to induce their customers to enter their free drawing.
It really helps (entrepreneur!) if you and or your major competitors have a realistic idea what your ideal customers, total lifetime customer value metrics are. This way you at least have an idea “what” you can truly afford to generate a first time customer.
Far Too Many Incredibly Hard Working Entrepreneurs Still Manage To Go Completely Broke! (Or Constantly Struggle Because They Have No Realistic Idea What A First Time Customer Actually Cost To Acquire!)
Strictly for hypothetical marketing illustration purposes only. Let’s say their ideal customer, comes in once every six weeks give or take. Which means (Please don’t hold me to this math or you’ll be sorry! 🙂 )
So over the course of your typical 52 week year. They basically visit about eight times. And let’s say on average they’d spend $65 dollars beautifying themselves. And the hair or nail salon would gross 80% of that. Or their initial gross front end profit was $52 or X amount of dollars. ($65 x .80% = in this particular example only, $52 dollars.)
And let’s further state on average, their ideal customer remains with them for at least 36 months or three years. Now you and or your major competitors simply multiply $52 dollars, times 24 total visits.
Which equals? ($52 dollars x 24 total visits, eight per year over three years. For a total of 36 or X number of months. $52 x 24 = $1,248 dollars.) So they could easily, (on paper anyway!) afford to offer their ideal prospects, current and future customers alike.
The chance to win via a free drawing, $500 or X amount of dollars in free services. And the 2nd grand prize winner $250 or X amount in free or greatly reduced services.
Like It Or Not Strategic Email Marketing Should Definitely Fit Into Your Long Term Marketing Plans!
And let’ say they built an op -in email list of 1,500 subscribers. (This even after 250 or more, for whatever reasons eventually unsubscribed.) Entrepreneur I leave you to ponder these final thoughts.
They send an email message to either their entire or a segmented part of their list. (Hint: You and or your major competitors can segment your list, when you use the paid version of most reputable email service providers.
So things are slow. Someone sends an extremely time sensitive offer to at least 60-80, or X number of locals. And let’s say 19 actually show up throughout the entire work day. And they gross on average $52 dollars per customer. So the owner(s) grossed $988 dollars. ($52 dollars x 19 paying customers = $988 dollars.)
For the cost of a reputable paid email service provider. If that’s not reason enough to fully embrace a viable email marketing plan. Pardon me.
Entrepreneur You’re Just A Few Productive Adjustments Away From Some Continuous Long Term Gross Profits!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
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