Why And How Your Low Customer Acquisition Costs Are The Spring Board To Some Long Term Profits!Part Two

Please follow and like us:

Why And How Your Low Customer Acquisition Costs Are The Spring Board To Some Long Term Profits!Part Two

What have you personally done, or planning on doing in the next 30 days or less, to systematically lower your constantly rising, customer acquisition costs?

Can you by chance, create any type of digital information products, to market, promote or barter with? Are yo sure? Can you offer a digital service to your current or future customer or clients?

Can you form any type of mutually beneficial, JV (Joint Venture) or cross promotional relationships, with other non directly competing vendors? If so, you definitely need to get started on creating these digital assets or resources asap.

When you create your very own digital assets. Not only do you have 100% control over them. In turns how, when and where you market/promote them.

Be even if you grant or sell Master Resell licenses of any kind. The buyers of such rights, are also going to be pro-actively promoting or marketing your brand as well. Correct? Absolutely.

So let’s take a closer look at how, you’re gonna systematically lower, your overall customer acquisition costs and still ultimately come out on top. Sound like a plan or what?

Any Type You Have The Opportunity To Create A Value Based Digital Problem Solving Product! (You Definitely Need To Do So!)

case in point. Some of you are well aware. Recently, my seven figure earning coach, mentor and friend, the one and only James McAllister and I.

We created a 60 minute, ‘how to” MP3 recording, which in reality. Was the initial podcast episode, for his brand new podcast venture. Which he’s not yet actually uploaded yet.

Anyway, this being the case. My coach basically interviewed me for a little over 60 solid minutes. And the point of the recording. Was to share with his immediate audience, and both their professional and personal inner circles.

At least 7-10, market tested, little known and rarely used, extremely low cost, non traditional marketing and promotional strategies and tactics.

Specifically geared for, today’s healthcare crisis driven, redesigned economy. (Please see the screen shot image below.)

Why And How Your Low Customer Acquisition Costs Are The Spring Board To Some Long Term Profits!Part Two

It’s Not If Creating Digital Products Or Services Are Really Worth It! (It’s How Many Multiple Streams Of Income Can You Actually Create From Doing So!)

Case in point. Immediately after recording and professionally editing the entire 60 minute session. My coach created seven separate, mini recordings. Segments if you will. This way, both he and I can:

1.) Use them to create engagement producing social media posts.This way your social posts, are just visual, they have audio clips as well.

 2.) Constantly share them in future blog posts.

3.) Use them in future, pre-written and unscheduled, “broadcast email messages.” (And let others in your professional JV (Joint Venture) or cross promotional network frequently do the same.) Look at the potential marketing leverage.

 4.) Strategically use them, to consistently generate written testimonials.( And all you or your major competitors have done is, create, one time. Some ‘how to” problem solving digital information. And yet, you’ll produce multiple forms of profit.

From now on, for doing so. Is that a winning proposition, and extremely great return on your investment or what?

And The Bigger And More Influential The Networks You Interact With Are! (The More Impact You Or Your Major Competitors Can Systematically Create!)

Say for example. One of the strategies, both my coach and myself, are pro-actively embracing is. Unfortunately, with literally millions of men & women, temporarily placed out of work and placed at home.

And this includes, top administrators, for various types of entrepreneurial based organizations or associations etc. Millions of them are storming the Internet every day. Looking for all types of solutions, correct? No doubt.

Which is ‘why”, we’ve created the following, open invitation offer. To the heads of various, entrepreneurial based, organizations or associations.(Please see the screen shot image just below.)

Why And How Your Low Customer Acquisition Costs Are The Spring Board To Some Long Term Profits!Part Two

Lower Customer Acquisition Costs Definitely Gives You Or Your Major Competitors Some Much Needed Marketing Flexibility!

Try this potentially profitable digital marketing strategy on for size. Let’s say my coach, James McAllister decides to offer 10 hours, of highly intensive one on one coaching.

And since he currently bills out at $500 dollars an hour, for his higher end coaching clients. This particular package, has a retail value of $5,000 dollars. ($500 dollars PH x 10 hours = $5,000 dollars.)

However, he’s going to offer a raffle.Huh? Meaning, he will offer his lists, a chance to make a one time raffle fee of just $500 or X amount of dollars. So let’s say 700 of his extremely loyal subscribers, leap at the chance to not only work one on one with him.

For a grand total of hours. But they also receive the entire plus hours of recordings. So with virtually no upfront cost. James (or you and I), create a valued added, how to problem solving digital product.

And 700 of his extremely loyal subscribers, make a one time payment of $700 dollars, for their chance to win ten plus hours of extremely intense, one on one coaching.

So altogether, he just grossed $35,000 dollars. (500 x $700 dollars apiece = $35,000 gross profits.) Which more than compensates him for ten hours of his personal consultation time.Correct? For sure.

Digital Products Or Services Are Extremely Low Cost To Create And Have Extremely Long Shelf Life!

And of course, James gets permission to video record, via zoom all ten plus hours of the one on one sessions. This way, going forward.

Whenever he sells other higher end coaching packages. He provides his new clients, a special, “Risk Reversal” bonus gift, valued at X. Meaning, even if they decide to ask for some or all of their money back. In the event they still have unused coaching sessions left.

And they decide it’s just not for them. He will allow them to not only receive a prorated refund, on all of the unused sessions. But they get to keep, his previous ten hour recordings, as his free, “Thanks For Trying It Out” gift. Which is an X dollar value.

Coming up shortly in part three.

It will resume where part one originally left off, okay? Thanks for the marketing latitude. In the meantime. Are you now more aware. How and why, lower customer acquisition costs, are potentially the springboard to some long term gross profits? Say yes!