Why And How Bruegger’s Bagels Benefits From Understanding The Lifetime Value Of A Customer Formula!
(And “How” You Will Too!)
So when was the last time you bought a bagel (providing) that you’re into it, to begin with, from Bruegger’s bagel?
And what exactly does that have to do with you totally understanding and benefiting from the lifetime value of a customer formula? Great question!
And the real (long term), totally uncomplicated answer just might surprise you!
Why You Should Make Understanding The Lifetime Value Of A Customer Formula….
(One Of Your Main Priorities!)
Have you ever participated in one of Bruegger’s Bagels special promotions, where they say come in and say “hello” and get a free bagel? Every so often (or maybe) it’s once per year! In any event.
They currently have about 300 restaurants operating within the US, Canada & the District of Columbia. And while they sell (annually) about 70 million bagels per year; they don’t necessarily sell the really high end (aka) gourmet bagels per se.
So why not, offer them via another company they do a joint venture with. And totally maximize the total lifetime value of a customer formula!
A Simple Way Brugger’s Could Can In Even More! Using The Lifetime Value Of A Customer Formula!
Here’s two incredibly simple marketing twists Bruegger’s could at least inexpensively test, in order to discover “what” if any impact, it might have on their overall bottom line!
First, allow anyone that comes to get their free bagel; offer them a jumbo (meaning) really large cup of coffer (or tea) cocoa (whatever!), for just $.25 cents more! Say what?
Then offer them a special VIP card that says anytime they bring someone over 18 with them, they automatically get a large cup of coffee for just $.49 cents!
Instead of the regular price of X! (Of course you can and should provide an app where it’s economical to do so.)
Are You Truly Starting To Appreciate How The Right Type Of Marketing Funnel Can Definitely Lead To Multiple Streams Of Income!
Next; let them, (meaning their) their extremely loyal customer base enter a free drawing to win one dozen bagels every week for a whole year!(Which is definitely a blank dollar value BTW!)
And have (maybe) three (or X number of) guaranteed winners selected every week! If (at least) a million of their extremely loyal customers enter the drawing!
Profitably Marketing Your Small Business And Or Services Gets Far easier With The Right Lead Generation Strategies!
Bruegger’s simply sends periodic discount coupons, and other extremely time sensitive promotional opt in email/mobile marketing messages, for various weekly or monthly specials etc.
But they also send them to an affiliate link, where their customers can sample some upscale really expensive bagels from one of Brueggers ‘s best (local) joint venture (JV) partners, that sell the more expensive upscale specialty bagels and other fancy deserts etc.
Their customers simply purchases through Bruegger’s affiliate link and Bruegger’s gets X percent credit for every sale!
That’s why Bruegger’s will happily give away a free dozen bagels every once in a while, during their come in & get a free bagel promotion!The promotion definitely makes -long term-economic sense, does it not?
So Who Can Argue With More Effective Lead Generation Strategies And Or tactics Eventually Leading To Bigger Gross Profits!
Because that will definitely get the social media word out big time, don’t you agree? And it’s an incredibly simple way for Bruegger’s or any other savvy entrepreneur, like you!
To capitalize off the lifetime value of a customer formula! Don’t you agree?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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