Why A Nagging Recession Doesn’t Prevent Savvy Small Business Owners From Steadily Growing!Part Two
So even most semi cash strapped small business owners or service providers, try and advertise and or promote their products or services, correct? Absolutely.
The challenge, more times than not, seems to be how do they consistently make, those outrageously expensive, dismally performing, traditional advertisements and or promotions pay. Right?
And sadly, far too many struggling, small business owners and or service providers, hang in there way too long.
Desperately trying in vain, to somehow make things work. Even willing to risk their last few dollars, on an approach, which has proved, beyond any reasonable shadow of a doubt. It simply doesn’t work, for semi cash strapped small business owners and or service providers.
Who Says A Nagging Local Recession Can Prevent Your Small Business And Or Service From Steadily Growing!
Even though (technically) this is part two of an ongoing series. Since a nagging local recession, can definitely, potentially negatively affect, any type of business, service, area and or industry, correct? Absolutely.
This being the case, let’s temporarily share your focus, a semi cash strapped, typical small business owner.
As well as a local, Mom & pop service provider. So let’s say you currently run, a single location, retail sporting goods store.
And a dear friend of yours, who also happens to be your barber of choice, for the last seven plus years. 😀
He currently has five chairs, each with full time barbers in his shop, including his.
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So you’ve already known for years, your personal barber, and at least three of his current full time barbers, are super fanatical NFL and NBA fans.
And since you’d definitely like to dramatically increase, the sales of both your authentic NFL and NBA jerseys.
You know, the ones which normally retail for, somewhere between a low of $200, all the way up to $375 dollars each! 😀
To initially create some potential, bank account filling, positive word of mouth buzz.
You give both the owner of the barber shop and the three full time barbers, who are also huge NFL fans as well.
You allow them to purchase their favorite teams, home and away (authentic) jerseys, at your actual hard costs! Say what? 😀
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And all you ask for in return, for your initial generosity, is they must agree, during both NFL and NBA season.
They wear their extremely eye catching jerseys in the barber shop. 😀 And here’s the other marketing strategy you’ll employ.
Whichever barbers teams, makes both the NFL or NBA playoffs.You’ll gladly spring for three large cheese pizzas, plus 50 buffalo wings and two large liter sodas of their choice. Which is an X dollar value.
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Plus, if their teams make it to (either) the Super Bowl and or the NBA finals.
You’ll spring for a party for both events. And spend at least $150 (or X amount of) dollars! But whoever is hosting the events, agrees to pass out, at least 25 (or X number of) of your extremely time sensitive, brand new customer only, discount coupons to their guests! 😀
Because you definitely want some of those sporting goods buffs, to become initial first time, then long term repeat customers, right?
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Because you know, some of those men and women in attendance, will definitely wanna know, how they too, can potentially save a few bucks on, their bowling ball or bowling shoes, right?
Or how or where, they too can purchase an authentic home and away jersey of their favorite NFL or NBA teams, right? For sure. 😀
This way, they too can start wearing their authentic jerseys, to work and or company picnics or local neighborhood cookouts etc.
And you know they too will be constantly posting pictures and video footage all over social media, right? Yep. 😀
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So hopefully, it’s at least partially starting to become clear, why a nagging local recession or two, can’t prevent your semi cash strapped small business and or service, from steadily growing! Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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