Whose Says Your Ideal Customer Acquisition Costs Have To Constantly Break The Bank? Part Two
Basically you already understand no matter “how” you ultimately choose to market, promote or advertise your business or service. You’re gonna have some type of ongoing customer acquisition costs, correct?
And just depending on ‘how” you ultimately go about it. Your potential costs might be bare bones minimum. Meaning literally pennies on the dollar. Or they can be or quickly become outrageously expensive hit and miss.
Which option currently best suites your budget? Sure you can attempt to write rather big checks for a while. But at some point. A dismally performing on or offline ad campaign. either has to be fixed asap.
Or discontinued asap. But either way you money is gone. Some times you can create non traditional marketing or promotional strategies or tactics. Which you only need to do once per potential customer. Yet reap long term benefits for literally years to come. Entrepreneur are you up for that?
A Market Tested Promotional Strategy Allows Being Consistent To Be Far More Likely!
Case in point. Let’s say you’re one of the senior marketing directors for an incredibly popular women’s cosmetics distribution company. And one of your most popular perfumes currently retail for $1,700 dollars.
But truth told you actual hard costs are closer to $650 dollars a bottle. And recently your company paid two of the worlds most popular and clamorous super models a cool $250,000 each to run a series of 25 tweets. Basically promoting one of your most popular fragrances.
And of course you gladly arranged for both her and at five other female members of her expert marketing/PR team to receive free bottles of their choice. Of any fragrance(s) you currently have in stock. Up to $800 dollars per bottle.
And the two super models (or two highly influential females) get one bottle each of the fragrances of their choice up to $1,700 dollars.
After all they definitely move in both personal and professional circles both you and your major competitors are currently targeting. Clearly you expect and anticipate the super models female team members to wear the fragrances to practically any and all social and personal events they attend, right?
They’re Are Some Potentially Profitable Ways Of Leveraging Major Influencer-s Various Assets And Resources!
And maybe a few of them are actually interested in becoming registered affiliates of your company. In which case they’ll be more than eager to do a series of Facebook lives. Where they provide their affiliate link to their steadily growing numbers of followers.
And (get this!) their followers, for an extremely limited time of course. They get to purchase one bottle of one of your most popular mid level fragrances.
Which typical retails for at least $600 dollars per bottle. But simply for joining your opt in email list. They automatically get entered into a free drawing.
For their chance to not only win a free bottle of one of your best selling fragrances. Which typically retails for $1,700 dollars per bottle. And 25 or X number of second grand prize winners automatically get to purchase one $600 dollar fragrance of their choice. But only pay your actual hard cost of half or $300 dollars or X.
And 50 third grand prize winners for an extremely limited time. They get to purchase one bottle of their choice which typically retails for $350 dollars per bottle. They only pay half or $175 dollars per bottle or X.
Here with this particular ongoing strategy you’re basically attempting to accomplish to at least three major marketing/promotional goals.
Sometimes It’s Definitely Justified To Invest Your Extremely Hard Earned On Worthy Marketing Goals!
Case in point. Here’s the three primary goals you’re looking to accomplish with the previously aforementioned marketing strategies and tactics.
1.) Major potential goal # one: Systematically building your opt in email list of potential future customers for literally pennies on the dollar.
2.) Major potential goal # two: Strategically leveraging major influencer-s various resources, assets or current or future connections.
3.) Major potential goal # three: Not only converting a percentage of these new subscribers into first time and long term repeat customers. But also convert some of them into long term affiliates as well.
And by comparison for literally pennies on the dollar. You or your major competitors can consistently create ton of extremely long term marketing leverage. For literally pennies on the dollar.
hopefully you’re starting to better appreciate ‘how’ and why your long term customer acquisition costs have to be or remain outrageously expensive. Don’t you agree?
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