Who Would Have Ever Thought So Called Dead Assets Could Be Leveraged Into A Simple Way To Make More Money!
Have you also noticed, most companies, whether they’re large or small. Unfortunately, from time to they have products or inventory, which they definitely need to unload, as quickly and as inexpensively as possible, correct?
And most of the time,,when they do attempt to unload, any of their overstock or ‘closeout’ sales inventory etc. They usually aren’t able to systematically make more money, year after year, from their so called dead assets or excess inventory, correct?
Sadly, far too many aspiring entrepreneurs, either don’t currently realize or they don’t fully appreciate, the long term, multiple streams of income producing potential, from effectively marketing and or promoting, their ‘closeout’ or overstock inventory, using the right approach.
After all, most retailers, hold some type ‘fire sale’ event, primary for the benefit of the general public. And they either use, outrageously expensive, traditional methods.
Like local, prime time TV, radio or newspaper ads, correct? And as a direct result, they whined up having to subtract, anywhere from 25-60% of their gross, front end profits, correct? Because they have to account for their front end, advertising and or promotional costs.
But what if they could dramatically lower their front end advertising and or promotional costs, by at least 25% or more. Is that not an interesting proposition?
So What Types Of Methods Of Promotion Will You Utilize To Dramatically Increase Your Positive Word Of Moth And Mouse Buzz!
Just because, you’re the owner, or one of the senior managers, of a non franchised, single location, retail appliance center.Who says, you can’t use a little, marketing creativity,to the full extent to help quickly get the word out, to some highly influential and affluent, organizations and individuals.
Both of whom, will definitely help get the word out.And you can systematically do so, for a fraction of the traditional cost.
Case in point. Since you already know, your ideal customer, currently has a total lifetime customer value metric, of somewhere between $3,500-$11,000 dollars.Give or take over the next five to seven years.
However, unlike the vast majority of your major competitors, you’re constantly on the lookout, for some rather inexpensive ways, of constantly generating, some positive word of mouth and mouse buzz.Both on and off of social media.
Which is ‘why’ the date March 6 of every year, is so potentially profitable for your business.Huh? you see, in the “US”, March 6 is “National Dentist Day.”
And since the dentist doing very well financially.You’d like to strategically tap into, both their professional and personal inner circle members.
Here’s How The Right Entrepreneurial Skills Can And Definitely Will Help You Earn A Whole Lot More Money!
First of all, you reach out, to one of the major, local, “National Dentist Day” chapter associations.
And you offer the primary administrators, the opportunity, to purchase, at least $5,000 dollars worth of appliances, for your actual cost.Say what?
In exchange for them adding a special one page insert, inside their physical newsletter, which goes out once a month. And your insert, will offer every licensed dentist, even if they still haven’t opened their own office just yet.
But they have recently graduated from an accredited dental school. Provided they join your opt in email/mobile marketing list. So they can enter your monthly free drawing.
For their chance, to win a state of the art $10,000 dollar, home entertainment system.Which includes a 75 inch, flat screen TV. Of course, your actual hard cost, are just over $5,700 dollars.
But here’s the kicker.Unbeknownst to the first 50 (or X number of) dentists, who responded to your extremely time sensitive insert offer. And they do so before the expiration date, and they drag a friend with them, whose at least 18.
They will be given a “OTO” One Time only” offer, to purchase any additional appliance, up to $2,500 dollars, and purchase it at your actual hard cost. Say what?
Are You Starting To Appreciate How You Can Dramatically Improve The Results Of Your Local Marketing Ideas!
Stop and consider this marketing train of thought. Rather than invest in another round of $25,000 dollars worth of, outrageously expensive, dismally performing, local billboard ad campaigns.
Instead, your marketing directors, re-allocate that money, into allowing, the first 50 (or X) number of local dentists, who meet the aforementioned conditions, to purchase some really nice, state of he art appliances, at your actual costs.
This way, once they start texting, phoning and calling, their best friends, fellow colleagues, neighbors and posting, some really cool photos and videos all over social media.
And when they host, their annual Super Bowl party. Or they have friends or neighbors over.You know, at least some of them, will definitely wanna know, how they can get hooked up asap, too, right? Absolutely.
And in order to keep your positive word of mouth and mouse buzz going, year after year.Right before “Thanksgiving” season.You email and or text message, all of your active subscribers.
Alerting them to drag a friend with them, whose at least 18.That way, they can get their $50 dollar gift certificate, to one of the popular, local grocery stores.
And once again, when their surrounded, by loved ones, respected colleagues, friends and neighbors etc.During the “thanksgiving” season. You know they’ll be sharing, (more like bragging!) about the x dollar gift certificate, they just got, courtesy of your appliance or retail store or service.Right? For sure.
Hopefully, you can now much better appreciate, how can systematically leverage, certain, so called dead assets and or resources, so you can consistently make more money.Don’t you agree?
So What Are You Going To Do Now To Take Your positive Word Of Mouth Or Mouse Buzz To The Very Next Level Or Two!
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