Who Says Your Single Location Bricks And Mortar Business Can’t Consistently Experience Some Geometric Growth!Part Two
Now that you’ve read part one of this ongoing series. Hopefully you better appreciate, how and why, your bricks and mortar business or service, can definitely be taken to the very next level or two. For literally pennies on the dollar.Don’t you agree?
Especially as you or your major competitors, start fully embracing, and consistently implementing these non traditional, marketing or promotional strategies or tactics.
Your entrepreneurial venture, actually has more to grow for literally pennies on the dollar, than you or your major competitors, currently realize or fully appreciate.
And not just grow. But actually start consistently experiencing, some type of bank account filling geometric growth. While your major competitors at best, experience snail mail pace, one customer or client at a time, linear growth.
Turn the page, and get ready to grow.
So Why Shouldn’t Your Bricks And Mortar Business Or Service Consistently Experience Some Type Of Bank Account Filling Geometric Growth!
Exactly. So quickly picking up where part one left off. As you vividly recall. Your single location, retail furniture store, reached out to an incredibly successful, local husband and wife, property management service.
Which you or one of your top sales managers, has literally known for years. And since they currently manage a total of 400 units locally.
Here’s the JV (Joint Venture) arrangement, you initially propose with them. You will A/B split test, sending their 400 plus tenants, two separate offers.
Two hundred of them will receive offer A, while the remaining 200 tenants, receive offer B.Of course both offers, are extremely time sensitive. But part of the other reason why, you will be send at least two separate offers, is so you can A/B split test the two main power headlines against each other.
This way, (hopefully) you can discover as quickly as possible. Which, (if) either, main power headline, consistently produces, the most bang for your buck.
Plus, don’t forget. Side A of your two sided index card or flier, will alert the recipients, about your free drawing. Where the 1st grand prize winner, automatically wins a Master Bedroom Set.
Which normally retails for $10,000 dollars. And of course,(truth told) your real hard cost is just $4,000-$5,000 dollars. (But rest assured, your 1st grand prize winners, about one every quarter, could care less, what you or your major competitors hard cost are.)
Pro-actively Using Ethical Bribes Is A Surefire Way To Generate a Ton Of Positive Word Of Mouth And Mouse Buzz!
Case in point. Since you’re going to start holding your free drawing strategy,at least once every quarter. Or once every 90 days or so.
You will start building a huge, (and hopefully), highly responsive, opt in email/mobile marketing list. And here’s what you do on the 91 st day, after you announce, the previous quarters, 1st grand prize winner.
(Hint: For just a marketing moment, what do you think will routinely start to happen.When word quickly begins to spread far and wide, both on and off of social media.About you or your major competitors, are sponsoring free drawings, about once every three months/once every quarter.
And the 1st grand prize winner, automatically not only wins, a Master Bedroom suite, but during the brutally hot summer months. The 1st grand prize winner in June. (The 2nd quarter of the year.)
You or your major competitors, will also throw in, two totally unexpected bonus gifts, worth at least $700 or X amount of dollars. Your 1st surprise bonus gift, is a free, state of the art barbecue grille. Worth at least $500 dollars. And your 2nd bonus gift, is $200 or X amount of dollars, in local grocery store gift certificates.
Again, because your ideal customer, has a total lifetime customer value metric, of somewhere between $1,500- $11,000 dollars. Give or take, over the next five to seven years.
Going forward. Which retail furniture concern, do you think, most of the locals will definitely start shopping at more often? Bingo.
As You Steadily Build This Influential Word Of Mouth And Mouse Army Of Goodwill Ambassadors! (You Or Your Major Competitors Won’t Have To Invest Nearly As Much For Outrageously Expensive Traditional Advertising Campaigns!)
Here’s why. This next part of your free drawing follow up strategy, will definitely help not only further lower your ongoing, upfront, out of pocket advertising, marketing and promotional cost.
But it will simultaneously help you generate, a tons of positive word of mouth and mouse referral buzz, for literally pennies on the dollar. How, you so skeptically ask?
So glad you finally asked. First of all. Let’say each quarter, at least 1,000 of your best customers, join your opt in email/mobile marketing list. And on the 91 st day, right after you contact and announce the 1st grand prize winner.
You or your major competitors, will also, automatically contact, all the other 99% of the 2nd grand prize winner runner ups. And guess what a certain percentage of them, automatically win?
Make Sure Your Ethical Brides Are The Hinge Which Officially Swings The Door Of Previously Untapped Marketing Opportunities Wide Open!
Why non other than an extremely time sensitive gift certificate, (for say) the next 72 or X number of hours only. They come to your showroom alone. And they save 15% off any purchase up to $700 or X amount of dollars.
Or for the more value driven customers only. They drag a friend with them, whose at least 18. They automatically save at least 40% off their total purchases up to $1,500 or X number of dollars.
And just like that. For literally a fraction of your typical upfront out of pocket cost. You or your major competitors, just generated some brand new referral business, for literally pennies on the dollar.How cool is that?
Are you finally starting to appreciate, how you or your major competitors, bricks and mortar business or service, can realistically experience, some potentially bank account filling, geometric growth? Say yes.
You Don’t Need To Constantly Struggle! (Unless You’re Not Open To At Least A/B Split Testing Some New Marketing Strategies Or Tactics!)
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below)
that you can apply to your business,product or service in the next 30 days or less!
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