Who Says Your Single Location Bricks And Mortar Business Can’t Consistently Experience Some Geometric Growth!
Will you be brutally honest here? Thanks! Up til now, you’ve worked extremely hard, (and invested tons of hours on a daily basis),attempting to grow or scale your business or service, correct? Big congrats. Me too BTW.
And even though to date, you still only have one single location. You’ve definitely invested your extremely valuable time, money, resources and assets, right?
But to date, your offline bricks and mortar business or service, hasn’t exactly created your dream seven or eight figure a year earning empire, just yet. Am I right?
Going forward. Let’s see just how much is really possible. Once you embrace and start implementing, some non traditional, lead generation and non traditional conversion strategies and tactics. Sounds good? Great. See you on the other side.
You Probably Never Thought Your Single Location Bricks And Mortar Business Could Compete With Your Extremely Well Financed Major Competitors! (Right?)
But you most certainly can. As you’re about to discover. However, right out the gate, let’s be crystal clear. You definitely won’t be able to compete with your current or future -major- competitors.
If you’re simply gonna try the same ole, same ole. Agreed? Okay, just checking. So let’s say you’re the senior marketing/PR (public Relations) manager, for a single location, retail furniture store. And just like the vast majority of your major competitors, you routinely enjoy markups on certain pieces of furniture. For as much as 450%.Say what? That’s correct.
This being the case. It definitely makes sense, for you to offer, your ideal prospect/first time customer, as much as 40 -60% off at least part of their initial purchase.
Because your ideal customer, has a total lifetime customer value metric, of somewhere in the neighborhood of $1,500- $11,000 dollars. Give or take over the next five to seven year period.
And since usually, about 65% of this income, equals gross front end profits. Imagine what happens to your overall gross profits, once you systematically lower your 35%, out of pocket front end expenses, by 30-60%. Is that not interesting to consider?
Believe It Or Not You Or Your Major Competitors Have The Potential To Consistently Create Some Bank Account Filling Geometric Growth!
Say for example you or your major competitors are about to run a sales event. And your showroom is literally filled with a combination of current, new and last years unsold inventory.
But rather than go the outrageously expensive route.
You know. Which means constantly buying tons of, outrageously expensive, local prime time, one or two minute radio and TV ads. And running expensive, Sunday newspaper inserts. And paying for those dismally performing, yet outrageously expensive, local billboard ads.
Here’s “what” you or your major competitors, can inexpensively A/B split test first. Remember one of the simplest, straight forward ways for you to consistently generate some potentially bank account filling marketing leverage.
And that’s by leveraging the current and future relationships, you already have with your best, current and future vendors. Accountants, CPA-s, (Certified Public Accountants.) CFP’s (Certified Financial Planners), business and real estate specialist attorneys. Bankruptcy attorney’s, local interior decorators etc.
After all, these local men & women are already in established contact, with a staggering 98% of your ideal prospects/future customers. Right? Absolutely.
So why not leverage this previously untapped resource to and for the maximum benefit of everybody concerned. Don’t you agree?
Let’s Face It Already Proven Strategic Alliances Has Literally Launched Single Location Bricks And Mortar Businesses Into Seven And Eight Figure A Year Earners! (So Why Not Yours!)
Case in point. Take a look at this screen shot image below. It’s an email message I recently received, from a potential collaboration partner. Whose offering to contribute guest blog content, at least once a week.
To provide his tech software firm-s solutions, to some geek techie stuff. (have a look.) These are exactly the type of strategic alliances, which can and so often do, lead to some type of bank account filling, geometric growth. For literally pennies on the dollar.
Who Says Your Single Location Bricks And Mortar Business Can’t Consistently Experience Some Geometric Growth!
Obviously you don’t need a gazillion, strategic alliances, before things start to get interesting pretty quick. Right?
So What Exactly Will You Do In Order To Get Your Bricks Ans Mortar Business Or Service Quickly Moving In The Right Direction?
Great question. Remember your mini list a few paragraphs above? Let’s add one more potential JV (Joint Venture) partner to your steadily growing list.
Remember the successful husband & wife team. Who currently manage 400 local units? Well guess what? At least some their current, future and former tenants. Sooner or later.
Are definitely gonna want some new future, agreed? Absolutely. And the new tenants moving in, will at least want some newer furniture. And tenants, who for whatever reasons have decided to not renew their lease and move.
At least some them, will definitely being buying new furniture. Especially if the reason for them moving, is because they’ve have decided to buy a house, condo or townhouse etc.
Any idea where they’ll be buying their furniture from? Bingo. So you approach the husband & wife property management team with the following offer.
First. Simply by participating in your JV proposal. As soon as they send you five paying customers, from their tenant pool of potential first time customers. No matter how much these five customers actually spend.
You will automatically allow the couple to purchase one of your most popular, “closeout” inventory sales, Master Bedroom Suites. Which normally retails for at least $8,500 dollars.
Although truth told. Your actual hard costs are closer to $3,500-$4,700 dollars. Correct?
So How In The Is Discounting Your Main Products Or Services Gonna Eventually Lead To Some Type Of Bank Account Filling Geometric Growth?
That’s a great question. And so glad you asked. first of all. Who you you think, a successful husband & wife, property management service,(who currently earns multiple six figures a year, frequently socializes and vacations with? Bingo.
So when this other successful men & women, come to their home. And see this totally fabulous “Master Bedroom Suite. What do you think, at least some of them want to know? Exactly.
Coming up very shortly in part two. You’re about to ‘discover.” How you or your major competitors, can strategically leverage, this successful husband & wife property management business. To create some bank account filling marketing leverage. For literally pennies on the dollar.
And grow your bricks and mortar business or service. For literally pennies on the dollar. Sound good?
Borrowing From Banks Or Venture Capitalist Are Not The Only Way To Consistently Grow Geometrically!
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