Who Says Your Marketing Strategies Have To Be Fancy In Order To Be Profitable! Part Two
You probably don’t want to keep wasting a fortune, on those outrageously expensive, dismally performing, traditional advertising campaigns, correct?
After all, each time you run one of those outrageously expensive ad or promotional campaigns, and you have a closer look at your total (CPL) Cost Per Lead.
You know there’s no valid excuse or rational, to keep paying a fortune per lead. Especially since you can and should, add an extremely profitable back end income producing component to your process.
Which will definitely help lower, your overall, upfront out of pocket cost.
This being the case. You should definitely be on board with at least testing, various marketing strategies or tactics, to help your semi cash strapped small business or service, consistently generate more income.
And as you start or keep broadening your marketing perspective, it will slowly or quickly dawn on you or your major competitors.
You’ve got several, previously untapped marketing possibilities and or opportunities.
There’s No Doubt Some Customized Marketing Strategies Or Tactics Will Consistently Make A Huge Difference To Your Bottom Line!
Case in point. Even though your beverage distribution company, is definitely one of the top ones in the area. And both you and your major competitors, receive more than your fair share of PR (Public Relations) exposure, correct?
Even so, at the end of the day. Every body involved, knows all too well, it’s all about the marketing and or promotions. Sure, you can waste a ton of money and other extremely valuable resources, trying to reach your audience through conventional sources.
But rather than continually be frustrated with dismal results.Instead, you look for and to, some less conventional methods, to no only, consistently get the word out.
But you’re also looking for some less expensive ways, to get some of your best tasting, mid level and higher end champagnes, in the hands of those potential prospects. Who can and definitely will:
A.) Make their initial first and repeat purchases.
B.) Constantly provide your service with higher end referrals.Who will also become repeat customers and provide higher end referrals.
And this approach, will absolutely lower your initial front end (CPL) Cost Per lead. Plus increase, your ideal customers, overall total lifetime customers value metrics.
Are There Any Valid Reasons You Can Think Of For Not Using Some Creative Marketing Strategies Or Tactics!
So one of the less traditional strategies, you will eagerly test, is to get some of the most high influential men & women within your immediate community, to enthusiastically promote and refer your extremely great tasting beverages.
Which is why, you will eagerly form, some strategic JV (joint venture) type of arrangements, with some of your areas top DJ’s. Because these higher end DJ’s, who routinely provide entertainment, for local individuals or local companies, who routinely pay them, anywhere from $1,000 to $2,500 dollars per event.Say what?
So obviously, if an individual or company, can afford to pay this type of money for a higher end DJ.Guess what? Those same individuals or companies, can not only afford to.
But in all likelihood, they expect to pay, anywhere from $650- $1,200 dollars per bottle, for some of your best tasting and selling champagnes.
And anywhere from $350- $600 dollars per bottle, for some of your best tasting and best selling dinner wines as well.
So approach a few of this higher end DJ’s. And here’s what you initially propose.
You Can And Definitely Should Tap Into Both The Professional And Personal Inner Circle Of These Highly Influential Individuals!
So when the DJ makes you aware, of a higher end event they will be participating. Be a private party or private corporate event. You will eagerly provide the DJ with at least three bottles, of your higher end champagnes.
And during the event, the DJ will provide some of the more influential men & women in attendance, with not only free glasses of your extremely great tasting champagne.
But they will also be given, a sealed envelop, which contains, one of your best market tested, extremely time sensitive, discount coupons. Where they and at least ten others, can save 15% off the normal retail cost of $800 dollars per bottle.
However, just for joining your opt in email/mobile marketing list.They automatically get entered into your monthly free drawing.For a chance to win a free bottle of one of your higher end champagnes, which normally retail for at least $900 dollars per bottle.
And the third bottle you provide the DJ with. He or she is to use them, in the promotional videos they use, to promote their services.
They’ll make sure your label is clearly seen, as they sip from a glass of your champagne. Plus, they will strategically take both pictures and video footage, they will post, to their state of the art WordPress blog.
In part three.You’ll discover at least three more, non traditional ways. For you and or your major competitors, to benefit, from some non traditional marketing strategies or tactics.
Just Remember To Be Or Remain Proactive And You’re Definitely On Your Way!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters, who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free!
