Who Says Your Marketing Strategies Have To Be Fancy In Order To Be Profitable!
So by chance are you a fan of the NFL?
If so, (just depending) on both your age and or current level of interest in the sport.
You may or may not recognize the name of (now deceased), former legendary, (hall of fame-r) head coach Vince Lombardi.
He single handily help transform the Green Bay Packers franchise, into perennial Super Bowl/NFL champs during the mid and late 60’s.
(Of course as of this moment, you’re not totally sure what that semi interesting tid bit, has to do with you and or your main competitors implementing some type of proven marketing strategies and or tactics, correct? 😀 )
And it was said, after the packers won multiple Super Bowl championships.
At the start of each NFL season training camp. Ole Vince would stand up in front of his brand new (rookie), and returning veteran championship players alike.
Holding a slightly deflated football, and simply declare, “gentlemen, this is a football.” You’ll see and definitely appreciate the significance of those words, and “how” they specifically relate, to you implementing some bank account filling marketing strategies, in just a second.
So How In The World Is Your Semi Cash Strapped Small Business And Or Service Going To Effectively Compete With Your Major Competitors If You Don’t Start Implementing Some Bank Account Filling Marketing Strategies And Or Tactics ASAP!
Case in point. What legendary and iconic head football coach Vince Lombardi, was trying to subtly convey (to both) his brand new (rookie), and returning championship players alike, was simply this.
The game of championship football, is all about which teams, execute the basic fundamentals, better than the other teams.
Because by consistently doing so, you dramatically increase your odds, of consistently winning more games.And by the same token, (in business), simply by consistently implementing, basic time tested marketing strategies and or tactics etc.
Over time, you will gradually start working more on your business instead of just in your business, constantly grinding things out.
Like the vast majority of your semi cash strapped major competitors do.
Proven Lead Generation Strategies And Or Tactics Is Always A Great Starting Place!
So let’s say you currently run a single location, retail jewelry store. And you’d definitely like to generate some long term, bank account filling marketing leverage, for literally pennies on the dollar.
This being the case, you definitely will not be throwing your extremely hard earned money away, on some outrageously expensive, dismally performing, traditional advertising mediums correct?
You know the usual suspects of, local newspapers, prime time radio and or local prime time TV ads etc.
Instead, you will gleefully implement, some proven marketing strategies and or tactics, which virtually allow you to put together your initial marketing plan.
Slowly roll it out carefully, and continuously monitoring and adjusting (tweaking) your process as you go.
Who Says You Have To Constantly Spend A Ton Of Money In Order To Build An Incredibly Profitable Sales Funnel!
Case in point. Suppose, over the years, you and a couple of your top managers, have established a ton of credibility, with the owners of a very popular, independently owned, Mom & pop family orientated style restaurant.
And you know lots of local small business owners and or service providers, frequently bring, (both) their immediate family members and employees there from time to time.
And rather than you continuously invest, anywhere from $15,000 – $25,000 dollars a month, to try and initially reach an extremely cold audience.
Then spend another literal fortune, trying to convert them into a first time customer.Like the vast majority of you major competitors do.
Build Your Marketing Funnel To Help Benefit You And Some Of Your Top Joint Venture Partners As Well!
So you propose the following joint venture (JV) proposal with the restaurant owner(s.) In their lobby, you want their marketing team to create a giant neon sign, even music legend “Stevie Wonder” couldn’t miss. 😀
And it simply says, “Free Drawing” for local small business owners and or service providers and or solo-entrepreneurs only!
And leave a large fish bowl and instructions for the aforementioned groups to merely drop their business card in the bowl. “No individuals please!”
And the 1st and 2nd grand prize winners, will win $500 dollars worth of restaurant credits, to be used in any combination they wish to. And the 2nd grand prize weekly winner, will automatically win $250 dollars in restaurant credits, (also) to be used, in any combination they wish.
This Is How Extremely Savvy Entrepreneurs Dramatically Lower Their Lead Generation Costs!
And they have a grand total of four months (120 days) to use all of their credits before expire completely worthless.
In reality, (behind the scenes), it’s your retail jewelry business, whose actually footing 100% of the marketing costs.
Simply because, your ideal customer, currently has a total lifetime customer value metric, of somewhere between $6,500- $11,000 dollars, over the next five to seven year period.
And each week for the next X amount of weeks. The restaurant owners or staff and or some local college students they hire, will call and inform, two local business owners, they are this weeks, 1st and 2nd grand prize winners respectively.
And they have 72 (or X number of) hours to drop by and pick up their extremely time sensitive certificates.Or they automatically forfeit them to the next business owner/service provider in line. 😀
Try Not To Stray To Far From Proven Small Business Marketing Strategies And Or Tactics!
Here’s why you’re more than willing to fund these types of proven marketing strategies and or tactics.
More than likely, the small business owners and or service providers, have at least a few employees and or associates correct? Yep. 😀
And or they may have a spouse and or live in significant other, right? Or they may have in laws, siblings, a best friend, neighbors, bowling or hunting buddies etc.
And for basically, the relatively small up front cost, to create a huge database.For literally pennies on the dollar.
You strategically use the lead magnet of a $1,000 (or X amount) of dollars in credit, free drawing, to induce local small business owners and or service providers to enter the restaurants free drawing.
This Is How And Where The Right Direct Marketing Strategies And Or Tactics Will Definitely Help Distance You From Your Major Competitors!
And when the patrons come in to claim their 1st or 2nd prize, the restaurant staff, also hands them, one of your best market tested, two sided index cards.
In the interest of both time an space. You’ll discover at least three more proven ways, to successfully implement, some bank account filling marketing strategies and or tactics in part two. Okay?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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