Who Says Your Customer Acquisition Process Has To Be Super Sophisticated!

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Who Says Your Customer Acquisition Process Has To Be Super Sophisticated!

On the surface, it probably seems, not only logical, but all too common, to presume, your customer acquisition process, (on or offline), has to be super sophisticated and outrageously expensive, in order to be profitable, correct?

Well, it certainly can be. But this is not etched or written in stone. Although, if you’re not careful enough. Your expenses, on both the initial front and back end of your various sales funnels. Can and will quickly add up. If you’re not monitoring them well enough.

The real purpose of this particular post, is to offer some potentially profitable marketing/promotional alternatives. Which are often, either neglected or totally  ignored altogether.

And as a direct result you and I often have to constantly invest more and more, while your gross profits continually shrink. You can continue to go down that slippery slope. Or you can pro-actively do the following…

You Can And Definitely Should Widen Your Customer Acquisition Funnel!

Case in point. Let’s say your non franchised, carpet cleaning business. Isn’t exactly setting or breaking any sales records, right? And one of the primary reasons is because you’re trying to fight an up hill battle, primarily using old school marketing strategies and tactics. Huh?

Think about it for just a moment. Your major franchised competitors. First of all, they or their corporate headquarters most definitely have a state of the art WordPress e-commerce site or blog. Or both.

Do they not? Absolutely. And they’re also incredibly pro-active, on and off of social media, right? And unlike you they either have a state of the art, paid email service provider, or a paid state of the art mobile marketing-SMS- service provider.

So if you’re not strategically leveraging the Internet. Other than positive, viral word of mouth marketing. What’s left? Why it’s none other than those outrageously expensive, dismally performing, traditional advertising or promotional campaigns.,

Unless or until you decide to start strategically A/B split testing, different assets, resources and potential strategic alliances. Which until now have been previously and virtually untapped.

This Is Definitely Why You Can And Definitely Should Start Strategically Tapping Into Other Non Directly Competing Vendors Assets Or Resources!

Case in point. Your licensed, residential real estate broker friend, whom you’ve known for the last eight years. Guess what? She not only knows a bunch of local investors, some of whom, own both residential and commercial properties. Right? And some of those properties have carpets and upholstery, which periodically needs to be professionally cleaned, right?

And the occupants of those properties, have friends, relatives, neighbors, co-workers, employees etc. Who they can and will enthusiastically refer to you or your major competitors. Right?

Plus, they’ll post both pictures and some really cool video footage of their carpets or upholstery being professionally cleaned by you or a local competitors service. Which is even more, much needed extremely targeted exposure, correct?

Obviously you’re not going to try and implement everything at once, right? This would surely lead to tons of unwanted chaos. However, on the flip side.

Your upside previously untapped marketing leverage potential is huge.

You Can And Definitely Should Use Your Customer Acquisition Process To Scale Your Extremely Limited Assets Or Resources!

Case in point. Your local upholstery cleaner probably has no current, proven strategy or systems in place, to systematically re-activate, ex or currently in-active or past customers, right?

Otherwise, they’d probably be actively implementing these types of marketing strategies, correct? On the other hand. When you approach them because you’re both active members of, (either) the local chamber of commerce. Or you’re both active and respected members of the local real estate investment club.

Which not only meets at least once a month. And currently has at least 350 total local members, who are incredibly pro-active. But they’re actually about 200 more local members, who no longer actively attend the meetings but still pay their monthly or annual dues.

Try And consistently Be Where The Vast Majority Of Your Potential Customers Or Prospects Are!

And since they probably rent or own their own homes or investment properties. It only makes sense for both you and the upholstery cleaner, form a mutually beneficial, strategic alliance, (aka) joint venture (JV) partnership. Right?

First with the administrators of the local real estate investment group. By letting them include your extremely time sensitive discount coupons, (or extremely time sensitive gift certificates) in their physical monthly on or offline newsletter mailings.

Or if they only send, monthly digital newsletters. In exchange for giving all their current, future or past members, lifetime discounts of X% off your basic rates and services.

They let you advertise/promote, at least one of your most profitable, promotions or ads at least once a month for free. Or for an extremely low cost.

In part two, you’ll discover at least three more market tested strategies to help you or your major competitors maximize your customer acquisition process. For literally pennies on the dollar. Okay?

You Definitely Don’t Have To Keep Wasting A Proverbial Fortune On Outrageously Expensive Advertising Or Traditional Promotions!

P.S. Now as is customary during this part of our show. Please share your extremely valuable comments
(in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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