Who Says You Shouldn’t Leverage Your Different Types Of Profit Centers!
The business or service you’re involved in right now.Are you able to create, any type of ‘how to’ informational products or services? Maybe to use as, (either) free lead generation list builders. Or to sell them out right, as low cost income generators.
And don’t forget, you can also let, either your best affiliates and or (JV) joint venture partners, sell these low cost info products, and keep anywhere from 50-85% of the initial front end profits.
Which means you and I, virtually have no choice and must seriously consider, how certain types of profit centers, will add nicely to your bottom line. So have you also noticed how, typically, when you hear or read about certain, so called non traditional marketing strategies and or tactics.
Usually, it’s in a conventional sort of way? Huh? Meaning, you might hear or read about how an extremely marketing savvy, info-preneur of some kind, creates some sort of strategic alliance, with a local radio or TV station or a list broker etc.
But you rarely hear about it, with these non directly competing vendors, are he ones being pro-active. Stick around and see if you agree?
Hopefully You Can Appreciate How And Why The Right Types Of Profit Centers Equal Some Long Term Profits!
Case in point. Think about some of of those really big seminar companies, which periodically criss cross the country. And they basically rent out rather nice hotel rooms.Sometimes for multiple free workshops per day.
And during the course of 24 hours. They may hold three different, 90-120 minute, free introductory workshops. Which of course, will most certainly develop into, a certain percentage of the audience, investing in some type of high ticket coaching program.
Or some type of high end service, they sign up as an affiliate to promote. For anywhere from 20- 40% of the initial front end profits.Which means. Let’s say the promoter, sells an extremely high end coaching service package, which typically starts at $10,000 dollars per year.
And because you’re a registered affiliate, your basic level affiliate commission, for that particular package is $2,500 dollars.
Spread out over a twelve month period. So you earn $625 dollars per quarter. Which protects the promoter. Who may be offering flexible payment terms to their customers.
So obviously, they can’t pay the entire 25 or X% affiliate commission upfront, unless they receive their entire payment up front. This being the case. For just a moment.
Let’s put the untapped marketing opportunities, on the other foot. Say what?
Often Times There Is More Untapped Marketing Opportunities Just Waiting To Be Discovered Than You May Currently Realize And Or Appreciate!
Case in point. For just a moment.Let’s say you’re promoting one of these high end coaching programs. And you’re using a combination of on and offline webinars and offline, free introductory, 90-120 minute workshops.
And you and your sales team travels the country. And you rent hotel rooms and pay for local newspaper and or prime time radio ads etc.And they also send the occasional snail mail post card, to leads they purchased from a reputable list broker.
So imagine if you were approached, by one of the hotels director of marketing. And here’s what they initially proposed to you. They would be more than willing, to give your company a size able discount, on a sliding scale of 25-40% off the normal rates for renting out one of the rooms to hold your workshops.
Provided your hotel gains joint ownership of the leads.If need be, your hotel could offer some type of relevant free drawing of some kind.
In order to start building your very own opt in email/mobile marketing list.Or as a last resort. An offline database. In any event.Here’s your thinking behind implementing, this type of long term, multi pronged marketing strategy.
You Can And Definitely Should Start Consistently Profiting From All Too Common Untapped Marketing Opportunities Your Major Competitors Rarely See!
First of all. You -meaning- the director of marketing for the hotel chain in question. You could approach one of the major retail appliance dealers in the local area.And form some type of strategic alliance, (aka) JV (joint venture) arrangement with.
Whereby, first you’re allowed to purchase, a deluxe home entertainment system from them, which normally retails for at least $2,500 -$4,000 dollars. But you of course, get to purchase it at their actual cost.
And you purchase any two of them in stock, every time you make a JV list sharing arrangement, with marketers of all types of high end products or services.
And your companies immediate back end profit producing opportunity is.First, you’ll offer one of the deluxe home entertainment sets, to all the attendees, who drag a friend with them, to the the all important second or third day of the free introductory event.
And the other deluxe home entertainment system. You’ll offer in a raffle. But to enter and only pay just $200 dollars. The attendees have to meet two criterion.
1.) First: They have to join your opt in email/mobile marketing list.
2.) Second: They have to drag a friend back with them, whose at least 18,for day two or three of these incredibly popular, free workshop/lead generation events.Which always lead to some high ticket training or coaching programs being sold.
Otherwise, they can still enter the raffle, for a chance to win a $2,500-$4,000 dollar, deluxe home entertainment system. And BTW. Coming up very shortly in part two.
You’ve Gotta Start Building And Nurturing Your Very Own Power Networks!
You’re going to discover’how’ an incredibly brain dead simple marketing technique. Can add an additional 25-40% more gross front end profit, to the last strategy. Is that not interesting to consider?
Plus, don’t forget and or discount.The long term, profit generating potential, of forming, some type of power, cross collaborations.Huh? Case in point. Take my Linkedin collaboration bud, Rajesh Kumar of nanoarchsoftware.com fame.
Rajesh-s company, are expert mobile app developers. And they years of proven working experience, developing state of the art customized mobile apps. Not to mention their expertise in web designing.
And you already know about some of my other cross promotion, blog collaborations partners.Like Linda Brenner of vervoe.com fame. And let’s not forget my my blog collaboration buds, Olivia Andres of radar.io fame.
Or Rachelle Tan of jscharting.com fame. Hopefully you can better appreciate, how and why you and I, definitely need to initially create and nurture, different types of profit centers. Don’t you agree?
The More Marketing Leverage You Create And Nurture! (The Faster And Further Your Marketing Efforts Will Take You And Or Your Major Competitors!)
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
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