Okay, so you’re definitely trying to get the word out, about your extremely valuable, products or services, right? Me too.
But here’s the thing. Which particular avenues, will you continuously pursue? Meaning. You could try and go, (for a little while anyway), the outrageously expensive, traditional advertising and or promotional route, correct?
Oddly, no matter which way you ultimately slice it. You’re gonna incur some type of marketing costs of some kind, correct?
So here’s today-s $64,000 dollar burning question.Seeing how, no matter how things ultimately play out. Why shouldn’t you try and figure out, how to five X (or more!) the long term results of your current marketing costs?
Since the ultimate insiders routinely do it, why not you?
Believe It Or Not Your Typical Marketing Costs For Startups Can Be Strategically Used In Other Far More Profitable Ways!
Case in point. Let’s say you’re (either) the sole owner and or part owner, in a fairly successful, single location, retail furniture store outlet.
And typically, some of the furniture items you sell, have gross markups, of anywhere from 200- 650%.Say what?
And they basically have to, because of the outrageously expensive, (albeit) dismally performing, traditional, prime time TV and or radio spots, both you and your major competitors, continuously run.(And those really nice commissions and bonuses, you routinely pay to your sales associates.)
Once you put a pencil too it, (suddenly) it quickly becomes rather obvious why, your typical cost per lead, is normally, somewhere between $350- $600 per lead.Ouch.
This Is How And Why Your Typical Sales Promotion Costs Eat Into Your Initial Front End Profits!
So imagine what would definitely start happening, once you become a little more strategic and start forming some mutually beneficial, strategic alliances, with some local, non directly competing vendors.Huh?
Say for example.Take the number three or two architect firm in town. And also, maybe form a mutually beneficial joint venture (JV) arrangement of some kind, with a reputable, local developer or two.
As well as with, at least two of the top apartment associations in your local area.And one of the top condo associations, plus develop a relationship, with one of the top, non franchised, moving associations in town as well.
Go Ahead And Consistently Apply A Proven Word Of Month Strategy And See What Starts To Happen More Times Than Not!
Here’s the very first way, (you and or your major competitors), can totally, ethically bribe them, to create some immediate, (extremely long term), positive, viral word of mouth and mouse buzz.Which can, (and probably will), lasts in some form or another, for literally months, if not years.
Both on and off of social media. And just ‘what’ might this particular ‘ethical bribe’ be, you so skeptically ask?
Simple.You give the above organizations, businesses and or services.Both the owners, and their current employees, associates, legal partners and or members in good standing etc.
VIP lifetime discounts, on a sliding scale, of anywhere from 25- 50%! (Or X to X!) Say what? That’s correct, as long as they join and remain an active VIP opt in email/mobile marketing subscriber.
You Can Definitely Build Your Brand While Serving Your Target Audience As Well!
Not only can they save the above mentioned percentages, basically for life. But periodically, (at least) once every 90 days or so.
They will also receive, an unscheduled, extremely time sensitive ‘broadcast’ email alert, (and or text) message.Informing them, it’s “Bring a friend and or associate day!” Huh?
And those which do, between the hours of X to X. Not only will they receive X% off their total purchase(s), but every VIP subscriber, who brings (more like) drags a friend/associate with them.
They automatically get entered into a free drawing, for a chance to win a $500 dollar credit, towards any purchase above $1,000 dollars. (Or X.)
Believe it or not. These incredibly brain dead simple, marketing strategies and or tactics, make it a whole lot easier,for you and or your major competitors, to 5 X your long term results, on your current and future marketing costs.
Creating A Personal Brand Identity Is Definitely One Of The Best Ways To Create Some Long Term Marketing Leverage! (For Literally Pennies On Th Dollar!)
Or they automatically save 30% off any purchase under $500 dollars. And their guest, can also save a maximum of 35% off any purchase they make, up to $1,000 dollars.(Or X.)
Provided, they join your VIP opt in email/mobile marketing list too.Plus, you and or one of your top managers, will routinely attend, at least some of the apartment and or condo associations, monthly meetings.
And each time you do. You will do one of two things. The 1st one you’ll discover now.And the other, battlefield tested strategy, you’ll discover in part two. Okay?
At each meeting, you’ll hold a free drawing, (just for the association members in attendance.) And the 1st grand prize winner, (for an extremely limited time of course!) They automatically save 30% off any one item, up to $500 dollars!
Consistently Implementing This Incredibly Simple Branding Ideas And Or Tactics Will Most Definitely Give You And Or Your Major Competitors The Much Needed Edge!
However, simply by dragging a semi qualified friend with them to your store, (before the hand written expiration date) on the business, and or index card they received at the meeting expires worthless.
And as long as that friend or relative is at least 18. They automatically save 50% off, any one purchase, up to $750 dollars!Or X.
In part two, you’ll discover, at least three more proven ways, you can and definitely should, at least 5 X your long term results, from your current marketing costs! Okay? See you in just a little bit in part two.
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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