Who Says You Can’t Consistently Scale Some Really Cheap Marketing And Advertising Ideas!Part Two
So hopefully after being properly introduced to several, battlefield tested marketing strategies and or tactics, in part one of this ongoing series.
You can now much better appreciate, how you (and or) your major competitors, can consistently scale your semi cash strapped and or resource challenged, small business and or service, using some really cheap marketing strategies and or tactics.
Don’t you agree? Great. Because in the remainder of this post, you’re about how to effectively leverage what you previously started in part one and continually build from there.
Are you ready to truly explore, the many untapped marketing opportunities and or possibilities? If so, buckle up and let the potentially profitable marketing fun begin.
Without A Doubt There Are Literally Tons Of Proven Inexpensive Marketing Ideas For Small Business Owners And Or Semi Cash Strapped Service Providers To Be A/B Split Testing!
Case in point. Quickly picking up where part one left off. As you recall, an extremely marketing savvy retail jeweler, with a single location BTW.
They decided instead of continuously blowing a proverbial fortune, (month after month.) On some outrageously expensive, dismally performing, traditional advertising campaigns.
They would inexpensively test, some rather creative, non traditional marketing and or promotional strategies and tactics.
And because both the owners and some of the employees of the retail jewelry outlet,(including the managers) routinely stop in, (at least) twice week, (roughly) 50 weeks out of the year.
And they purchase at least $5-$10 dollars worth of gas, plus occasionally buy, bagels with cream cheese, a dozen donuts for the Monday morning meetings.
Continually Be On The Lookout For Some Creative Marketing Ideas Small Business Owners And Or Service Providers Can Easily Implement!
They also occasionally purchase a large cup of either coffee or cocoa during the brutally cold winter mornings.
And of course during the brutally hot summer months, they occasionally love, an ice cold large glass or homemade lemonade. 😀
Or they occasionally purchase cigarettes, a couple of slices of pizza for lunch and or on the way home, they occasionally stop and purchase X amount of gas, to hold for the rest of week, plus buy an occasional lottery ticket or two, when the various jackpots reach well into the millions of dollars! 😀
This being the case, it definitely makes perfect since, for you to approach the owner(s) of this extremely conveniently located, combination gas, auto repair shop and mini mart, with the following, potential joint venture (JV) arrangement.
It Really Doesn’t Pose A Whole Lot Of Risk To Inexpensively A/B Split Test Some Potentially Bank Account Filling Low Cost Marketing Strategies And Or Tactics!
And especially since both you and your managers, have done some really quick research. And much to your total delight, you’ve discovered, on average, this particular gas/mini mart, has a 60/40 female to male customer ratio. Say what? 😀
Meaning on average, for every ten customers to stop in, (on average), six of them are local women and the other four (or remaining 40%) are local men! Cool!
And since your ideal female customer, currently has a total lifetime customer value metric of somewhere between $6,500 – $11,000 dollars. Give or take over the next five to seven year period.
This easily explains why you’re so eager, to initially, inexpensively A/B split test, the following three things.
When You Really Get It You Understand Why You Don’t Have To Be So Overly Concerned About How Much The Average Marketing Budget For Small Business Owners And Or Service Providers Is! (Or Should Be!)
Since you basically have a pretty good idea going in, (just how much) your ideal local female customer, (between the ages of X to X), is potentially worth to your business, over the next five to seven year period.
You math on the initial front end of your lead generation process, easily justifies inexpensively testing the following potential marketing strategies and or tactics.
You thoroughly explain to the gas/min mart owner(s), how these particular, battlefield tested marketing strategies and tactics, will definitely help further build, some long term customer loyalty.
Because their local female customers, (are not) initially expecting what’s about to happen.And once it does, they will be compelled, to share their extremely good fortune, (over and over), both on and off of social media. Right? 😀
With The Right Marketing Budget Breakdown The Untapped Possibilities Are Literally Endless!
A.) First: As previously mentioned in part one. Only this time,instead of investing $300 dollars to begin with. Now the extremely marketing savvy jeweler will initially double down. Say what?
That’s correct, they will invest $600 dollars up front and buy the first 40 women per week, who purchase at least $10 (or X ) dollars worth of gas.
They automatically get a $10 dollar, (extremely) time sensitive, gas card savings certificate, courtesy of the mini mart! Cool! 😀
Of course in reality, (it’s) the extremely marketing savvy jewelry retailer, whose initially financing the entire set of marketing strategies. 😀
And the remaining $5 (or X) mount of dollars, goes towards buying these ladies, a large beverage of their choice, up to $5 dollars.
And or whatever the remaining unused balance happens to be.
So If You’ve Ever Wondered How To Build A Business From Scratch? (This Is At Least Part Of Your Long Term Answer!)
B.) Second: Next, because the gas card is extremely time sensitive. Meaning, these ladies must return to the combination gas/mini mart, before the hand written date on the gift certificate expires. 😀
Or else they miss out on $10 (or X) dollars worth of free gas! This will not only drive anywhere from 60-90% of them back to the min mart.
And not just to get their free gas, correct? But you can bet, they will be literally working overtime, sharing with both their personal and professional inner circles, their extreme good fortune!Agreed?
Which also means without a doubt, over time, a few more local ladies and men, will definitely be stopping in to a certain local mini mart, (more often mind you) to see for themselves, what all the fuss is about. 😀
C.) Third: When they do come in to redeem their coupons worth X. This is when the mini mart owners and or staff, then present these extremely lucky ladies, with the second part of your long term strategy.
They now receive, one of the jewelers, (and retail businesses), very best, market tested, two sided index style cards.
Just Keep Implementing Some Proven Business Building Ideas And Or Tactics And Watch What Slowly Starts To Happen Way More Often!
Side (A.) invites these ladies, (or gentlemen) to bring this extremely time sensitive card, to your jewelry store, before the handwritten date on it expires.
And by doing so, they automatically 15 (or X%) off their very first purchase. However, simply by bringing a semi qualified friend with them, whose at least 18.
They automatically qualify to save up to 40 (or X%) off their very first purchase up to $1,200 (or x) number of dollars.
And here’s a further proven extension, of this potentially profitable marketing strategy.Every lady who works, (either) behind the counter of the mini mart, and or somewhere on the floor.
Steady Small Business Growth Will Definitely Happen When You Consistently Implement The Right Marketing Strategies And Or Tactics!
You will personally see to it, (both) they, their sisters, sister in laws, Moms and or closet best girlfriend, (provided) they join your VIP opt in email/mobile marketing list asap. 😀
They get to purchase some of your very best looking, $400 dollar a pair diamond studded earrings, for your actual hard cost of X! Say what? 😀
This way, they can constantly be a walking/talking billboard, for your promotion! And they’ll constantly be extremely active, both on and off of social media. Right? 😀
But here’s the other reason for your extreme marketing generosity.
Obviously not all the local ladies who routinely patronize the min mart, will buy at least $10 (or X) dollars worth of gas, correct? Agreed.
But they will still be coming in direct contact, with these ladies (cashiers) and other female personnel who work for the mini mart, correct? Bingo!
Effective Small Business Growth Is Definitely Obtainable Given A Reasonable Amount Of Time And Focused Effort!
This being the case, you know at some point, these local ladies will definitely want to know, where these ladies got their extremely great looking bling, correct? Bingo! 😀
In part three, you’ll discover least three more, potential legs to this particular marketing stool, okay? For now.
Hopefully you’re truly starting to better appreciate, how you and or your major competitors, can consistently scale your business and or services, strategically using some really cheap marketing ideas and or strategies. Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
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