Who Says There’s No Place For Creative Marketing Tactics In Your Current Or Future Marketing Plans?
Have you done any type of PPC (Pay Per Click) ad campaigns lately? If so you’ve probably also noticed “how” much and how fast PPC rates have pretty much gone back to pre covid levels, correct? Which means now you or whoever-s paying for the ads had better know what they’re doing right? Otherwise your money is definitely at risk.
And who’s got money to waste? But that’s exactly what you or your major competitors are definitely doing. If (A.) you’re not A/B split testing your ad campaigns. (On several levels BTW.)
So whether you implement some type of creative marketing tactics or not.
And (B.) if you’re paying for multiple runs of any on or offline ad or promotional campaigns. And you haven’t done any type of legitimate A/B split testing. It doesn’t matter how much of a discount you or your major competitors can supposedly save on any type of a paid add campaign.
If the so called pre discount savings hasn’t been established because you know which benefits are most suited to your ideal target audience. Because long term those so called pre discount savings will be partially or completely wiped out altogether.
If you or your major competitors constantly spend money on any type of ad or promotional campaigns which aren’t being systematically tested.
This Is Proof Positive Guerilla Marketing For Small Business Owners Is Definitely A Viable Promotional Option!
One of the major SEO (Search Engine Optimization) agency owners I follow. He relayed a story of “how” his two daughters needed braces. And the total cost was somewhere around $5,000 dollars each. Say what? That’s correct.
However, once his dental firm “discovered” both proven SEO and PPC (Pay Per Click) advertising were two of his agencies primary specialties.
The dental firm basically offered to trade (barter) $10,000 dollars worth of their high demand dental services. In exchange for my expert SEO/PPC coaches high in demand services.
The net result was/is. Not only did his daughters get their state of the art braces. But the dental firm decided to become long term repeat clients. But rather than charge them his agencies typical one time start up fee of $1,000 dollars.
Instead they strategically and gladly waved their one time customary set up fee. And banked their ongoing monthly fee of $2,500 dollars per month.
Now my coach didn’t elaborate on “how” long the dental firm has been a long term repeat customer. But hopefully you see the overall potential long term benefits of this proven marketing model. Correct?
As You Or Your Major Competitors Keep Your Marketing Eyes Wide Open! (You’ll Start To Routinely Become Aware Of Some Previously Untapped Marketing Or Promotional Opportunities!)
Before moving on. (Entrepreneur do you clearly see a potentially profitable way to structure one of the above mentioned cash flows. Which (A.) could potentially help a brand new customer more easily afford your products or services?
Or (B.) structure the monthly or quarterly cash flow in such a way. Your customer not only can afford the monthly or quarterly payment. But you could also strategically use their monthly payment to generate more and more referrals.
And these referral customers you or your major competitors could also extend to them some type of advantageous incentive based financing terms. In order to keep building your cash flow. Say what? Say for example. You or your major competitors could promote your services to high end customers in the following manor.
Let’s say just like my SEO/PPC coaches typical agency fees are $2,500 dollars per month. But rather than just wave or dramatically reduce your one time set up fee or $1,000 dollars or X.
And then start charging your customary $2,500 dollars or X per month. You or your major competitors make your brand new highly influential customer.
There’s Far More Long Term Profit Generating Marketing Leverage Than You May Currently Realize Or Fully Appreciate!
As soon as they refer just three or X number of brand new first time customers. Their monthly rate is now just $1,500 dollars per month. Making each new referral worth at least a reduction of $500 dollars per month each.
(Extremely important note: Hold on entrepreneur. Because I can already hear you saying. “But Mark what if all three of X number of their referrals cancel the service? Great question.
Basically since you or your major competitors only offer this monthly or quarterly reduction to your higher end, most influential customers. They’re influential enough.
They can still be of a whole lot of long term value. Because they can still point (refer) future business your way. Through their proactive social media presence. And their extremely positive word of mouth and mouse buzz.
Which finally brings us full circle. Huh? See the image of the extremely hard working general contractor? Suppose his three extremely beautiful teenage daughters need braces? And both he and his wife need some rather pricey dental services too.
Some Times These Financial Challenges Can Be Or Quickly Become The Gateway To Some Major Marketing Opportunities!
But because he, (and so many other extremely hard working entrepreneurs in his exact same financial position.) Simply can’t readily afford the outrageously expensive traditional health Insurance premiums. (At least not right now.)
He and they have to get a little creative in their solution to their financial challenge right? No doubt. Enter the local dentist with a single location, yet extremely lucrative practice. With five other local dentists pooling their resources, skills and ongoing expenses.
She wants to have both a rather fancy shed and full back yard deck built. And when she contacted a few local potential licensed contractors. Their prices seemed a tab too steep for her and her husbands taste. 😀
However, when she contacted this one particular licensed contractor. And he came out to bid the project as a last resort before she and her husband temporarily put the project on hold.
She “discovered” through an incredibly pleasant conversation. The contractor not only had a beautiful wife. But three incredibly beautiful, academic daughters. Who desperately needed some rather expensive braces.
Some Times Your Cash Flow Holds The True Key To Some Potentially Profitable Previously Untapped Marketing Possibilities!
So they both had an extremely pleasant meeting of the minds. And the contractor basically agreed to do both jobs at just 15% over his real hard costs. In exchange for the dental firm taking care of his wife and daughters current dental needs.
Plus the dentist readily agreed to the following three pre and post conditions.
A.) Pre condition # one: First and foremost. Both she and her husband would constantly be bragging to the other dentists and some of the practices current and future patients. Through both pictures and videos they constantly post on social media.
About the awesome job he did. And “how” much they personally recommend his services.
B.) Pre condition #second: Whenever they have a barbecue/hamburger cook out. They will personally invite both the contractor and his wife. Say what? This way they can personally introduce the contractor to some potential new customers. Who he can obviously offer some type of extremely time sensitive offer(s) to.
But also charge closer to their typical rates. So you know some of the dentists immediate neighbors and other dentists within the practice will be attending these soon to be famous cook outs too. Agreed? For sure.
C.) Pre condition # three: All of the dentist agree to post both images and videos clips of the contractors work. Entrepreneur look at all of this potentially bank account filling, massive free marketing exposure. Consistently being generated from one not exactly major project.
Hopefully you or your major competitors can now better appreciate “why” there’s definitely some room for some type of creative marketing tactics and strategies. In both your current and future marketing plans. Don’t you agree?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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