Who Says Summer Internships Can’t Or Won’t Translate Into Some Major Profits!
So when you think of your all too typical summer internships.Does the thought of a single location, non franchised retail jeweler of any kind, readily come to mine? I didn’t think so. But just because it didn’t or doesn’t.
Is that any reason why it shouldn’t? Especially after you finish reading this particular blog post.
In fact, if all goes right. This particular blog post, really should shift your way of thinking about strategic marketing or promoting.And help you start to develop,the creative marketing instincts, which going forward. Will definitely help you to start to consistently spot, some previously untapped marketing and or promotional opportunities.
And some of these, will allow you, (or your major competitors) to dramatically expand your business.Typically for a fraction, of the traditional upfront out of pocket cost.
Imagine this, why don’t cha. Let’s say there’s a major agency or two.Who are really big on offering at least three to five summer internships to various local companies.
And these particular agencies, target young female college students.Who are typically in their 3rd or 4th year of undergraduate studies.And now, as marketing fate would have it.Your retail jewelry store, is one of the major sponsors, for the two day, pre summer sponsoring event.
Which these two major agencies, now hold annually, about two months before the brutally hot summer begins.
On the surface, it probably doesn’t necessarily look like a major launching pad, for any type of profit seeking retailer, does it? But rest assured.Multiple streams of front and back end income streams, are definitely about to be created.As you’re about to discover shortly.
So How In The World Do Annual Summer Internships Possibly Evolve Into Some Long Term Major Profits For Your Retail Jeweler Store?
Great question.And before diving head long into the answers.Stop and consider this creative marketing train of thought. First, since your retail jewelry business, like the agencies, which annually grants, two to five summer internships, to local female juniors & seniors in college.
Both of your firms, clearly recognize, the need to further educate the eager, yet not exactly super sophisticated applicants.
On the proven ways, the entire “internship” process really works. Which is why, you started offering, a free four hour class, entitled “Seven Critically Important Things You Simply Have To Know! In Order To Dramatically Increase Your Chances For Landing A Prestigious Internship!”
And at the end of the four hour class.Just for attending. Unbeknownst to all of the potential females interns who bother to show up.
They will receive a chance, at two really cool, totally unannounced bounces worth X. And these two unannounced bonuses, are designed to teach them, two critically important business/marketing lessons.
Which hopefully going forward, will serve them extremely well. In both their professional and personal lives.
1.) Potential lesson # one: First, you never truly know, what extremely positive, really cool surprises await you, when you are being extremely pro-active, while pursuing your ultimate goals.Right?
2.) Potential lesson # two: The less you go in the door,(meaning) any given situation, automatically looking out for and only being concerned for yourself.
The much better off you’ll definitively be or eventually become in the long run. Don’t you agree?
Strategically Building Some Bank Account Filling Marketing Momentum Steadily Improves As You Focus On Serving Others!
So these eager, potential intern earners, decide to attend this free, (non mandatory), four hour workshop. At the very end of the presentation.A representative from your jewelry store.Invites them to come up, one by one, and reach into your grab bag.
And basically, here’s what those attendees will win. Keep in mine, behind the scenes, your jewelry store, is financing 80-100% percent of these marketing/promotional cost.
Let’s say 75 or X number of potential interns, initially signed up to attend the free four hour workshop.And 50 actually attend.Those 50, will become, your initial, positive word of mouth and mouse, goodwill ambassadors.
Both on and off of social media, for literally years to come.Say what? Here’s how. In the grab bag will be, at least 40 of your extremely time sensitive, discount coupons.Huh?
And get this. These extremely lucky, young college students, will be able to purchase, a $450 dollar pair, of your extremely great looking, diamond studded earrings, for an extremely limited time, for just $200 dollars a pair.Huh?
Who Says You Have To Constantly Throw Your Corporate Dollars At Outrageously Expensive Dismally Performing Traditional Advertising Methods!
However, just for dragging a friend or relative with them, to your retail jewelry store, before the hand written expiration date expires. They get to purchase, (not only) the exact same pair of diamond studded earrings.
But they get to do so, for just $99 dollars a pair.Huh? Exactly! What do you think, their envious classmates will definitely want to know.When they start bragging and constantly enthusiastically posting, both images and some really cool videos, all over social media.
Showcasing, their newly acquired bling. You so got that right.
Here’s the other thing, which will be in your, positive word of mouth and mouse grab bag. At least five of the ladies in attendance, will reach into your ‘grab’ bag.
And at least four of the ladies in attendance, they will automatically win, on top of the extremely time sensitive discount coupon. Guess what? They will also win, two free deluxe movie passes, per month. Throughout the summer months of June-September.Say what?
Getting The Word Out The Right Way Is Sure To Spread Far And Wide! (For Literally Pennies On The Dollar!)
That’s correct. So a grand total of eight free movie passes, worth X. So they can bring a friend, relative or significant other with them, to one of the areas most popular movie theaters.
This way, they have even more valid reasons to keep spreading your jewelry stores name and brand.(Reputation.) Long after the summer internship program has ended.
And your final grab bag gift, is sure to make a major splash as well.Another really cool gift, is the two round trip airline tickets, one of the extremely lucky ladies will win, on top of their, extremely time sensitive discount coupon.
They will be able to travel with whomever they want.First class, round trip, to anywhere in America.Say what? Courtesy of your jewelry store.
It’s Not The Overall Size Of Your Marketing Or Promotional Budget Which Really Counts! It’s How You Or Your Major Competitors Strategically Utilize It!
But wait!That’s not all.Huh? You will also gladly pay, for two rooms, at a minimum price of X per night. For five full days!Say what?
And the extremely lucky lady, has one full year, to utilize their tickets. In part two. You’ll discover, at least three more, potential untapped, marketing possibilities, in this one marketing scenario alone.
Which can potentially, lead your store, to the marketing pot of gold.Okay? See you in a little bit in part two. But whether you bother to read part two or not. Hopefully you can much better appreciate, how certain summer internships, can ultimately turn into some major profit centers.Don’t you agree?
And just below, is sample audio clip, from a recent 60 minute podcast, yours truly participated in. These low cost, high powered marketing strategies, and tactics. Should open your marketing eyes, to what’s truly possible! For you or your major competitors.
Just Keep Your Marketing Eyes And Ears Open For Some Major Previously Untapped Marketing Opportunities!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
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And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free!
