Who Says Successfully Marketing Your Business Or Service Requires Outrageously Expensive Ad Agencies? Part Two
Hopefully after initially reading and possibly re-reading part one of this ongoing series. You now have a much deeper appreciation of why successfully marketing your business or service definitely doesn’t require outrageously expensive ad agencies, correct?
Because once or as soon as you or your major competitors have a pretty realistic idea what your ideal customer or clients total lifetime customer value metrics are. You’re now in a much better position to determine how and where and how much to allocate on first time customer or client acquisition. Sadly far too many profit seeking entrepreneurs are all but clueless about how much they can really afford to acquire a first time customer or client.
So they typically end up spending far more than they should. When they would be so much better off utilizing some non traditional marketing strategies or tactics.
And constantly – strategically A/B split testing and adjusting as they go. As opposed to their major competitors who finance their campaigns. And that’s pretty much it. They just watch the chips fall as and where they may. You’ve probably noticed “how” potentially expensive this all too common approach is, correct?
Thank Goodness Consistently Generating Referrals Is Definitely Not About The Size Of Your Budget!
Say for example. Your fairly popular women’s cosmetic distributorship company doesn’t need to spend multi six figures in some of the most popular women’s magazines. There are definitely other non traditional lead generation strategies or tactics to at least inexpensively test.
Case in point. Do you think the women who currently work in some of your areas local junior colleges. They’re professors, deans, secretaries, therapists, counselors and professor assistants etc.
And guest what a percentage of these local ladies do on or during their daily breaks? If you guessed they take their brakes together. You’re correct. So you know whenever one or several of them start wearing a great smelling new fragrance. Both their co-workers, relatives, neighbors and superiors and subordinates definitely know about it, correct?
And rest assured a certain number of them will definitely wanna know how they can get hooked up too. And by extension so will a certain number of their current and future personal and professional inner circle members as well. Look at all of that future potential business you or your major competitors can tap into for literally pennies on the dollar.
Don’t Be Dependent On Trying To Build Huge Social Media Followings!
Because none of these local goodwill ambassadors need 275K Instagram or Twitter followers. in order to enthusiastically shout from the rooftops how pleased they are with your various fragrances, right?
Then when you start getting strategic with your lead generation strategies. Like proactively seeking out any of your areas top female real estate agents or brokers. Because these influential women know or are related to (in some way) to other local women in business. They know local bank presidents and local female lawyers.
They also know local female chiropractors as well as local female dentists or local waitresses or female retail managers or assistant managers etc. Are you taking in all of these potential contacts for literally pennies on the dollar. They’ll buy expensive fragrances as gifts.
Possibly for their sisters, aunts, mom or mother or sister in law etc. And unlike the vast majority of your major competitors. You won’t have to run an ad a gazillion times. Or run the serious risk of having your PPC (Pay Per) click ad campaign temporarily or permanently shutdown.
And once these ladies start wearing your great smelling fragrances. You never run the risk of having to temporarily or permanently pause or stop your ad campaigns because you don’t have the money to continue.
You Want To Get The Word Out Then Start Strategically Making Your Ethical Bribes Worth Talking And Texting About!
It’s definitely not about glitzy Madison Avenue Ad agencies. Or spending, (more like wasting!) a fortune on outrageously expensive full or half a page ad campaigns. Instead you or your major competitors are strategically leveraging the relationship currency your customers have literally spent years building and nurturing. Which approach makes the sense to you?
Hopefully after these two installments you can better appreciate “why” successfully marketing your business or service definitely doesn’t require the use of glitzy Madison Avenue type of ad agencies. Don’t you agree?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
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