Who Says Successfully Marketing Your Business Or Service Requires Outrageously Expensive Ad Agencies?
Given the choice are you up for either constantly writing potentially big checks for dismal returns? Or would you prefer to “discover” some proven ways of successfully marketing your business or service which don’t include potentially paying through the nose for one of glamour ad agencies.
Case in point. If your company or agency were to need the services of some of the worlds top A lister (aka) Super Models. My friend please be prepared to open your wallet quite wide.
In fact you have A lister models who even though they earned somewhere between $3-$7 million dollars in a year. They do do not meet standard to be labeled “Angels.”
But they still do okay. Thank goodness successfully marketing your business or service doesn’t automatically you or I need to services of the glitzy Madison Avenue type of traditional ad agencies. Of course you can venture down that potentially outrageously expensive road if you wish to. But just be advised. You definitely have some far less expensive, viable marketing or promotional options.
There Are More Super Red Hot Prospects just Waiting To Be Ethically Bribed Than You Currently Appreciate!
Any idea “how” it would potentially cost you or I to hire an A or B list super model? And have her promote some of your extremely high end bling? One major online female influencer with over a staggering 188 million followers on her Instagram account alone. She’s been paid as much as $250,000 dollars for a single post.
At that rate four separate posts equals a million dollars gross. And remember she nor her agency are guaranteeing any bankable results for your/our initial front end investment. Entrepreneur are you sure you don’t want to at least strategically test some other potentially viable marketing or promotional options?
Say strictly for hypothetical marketing illustration purposes only. You or your major competitors were to invest just $50,000 dollars initially in the following manner.
To Systematically Get The Word Out Both On And offline! (You Need An Army Of Extremely Enthusiastic Goodwill Ambassadors!)
You find a local Nursing Association. (Or similar local association which usually has a ton of local women members of some kind who earn pretty good annual incomes.) And for an extremely limited time. Every nurse or female administrator or female associate of the association. (Hopefully that’s not too complicated, right?)
You allow every one of them who joins and remains an active subscriber of your opt in email list. And they drag a female friend -whose at least 18 with them to you or your major competitors store. And they do so before the ten or X day expiration date on their market tested, extremely time sensitive, first time customer only gift certificate expires.
They get to purchase an extremely eye catching pair of diamond studded earrings. Which usually retail for at least $450 dollars a pair. But for an extremely limited time they only pay less than your actual hard cost. So they only pay $200 dollars or X a pair.
Which means your initial positive word of mouth and mouse spreading campaign of $50,000 dollars. Allows (for an extremely limited time!) An army of 250 local women of pretty good financial means and influence. To purchase a great looking pair of diamond studded earrings, right? ($50,0000 divided by $200 dollars = 250 local walking talking billboards.
This Is How The Few Systematically Turn Into The Many! (Over And Over Again And Again! ( And In Some Cases For Literally Years And Years To Come!)
You already know all too well, those 250 ladies of at least some local influence. They all know on average at least 25 other local women apiece, correct? So 250 times 25 = an additional 6,250 other mostly local women. And on average at least 30 or X% of them are destined to become first time customers of you o your major competitors within the next 90 days or less. (6,250 x .30% = 1,875.)
And if those 1,875 or X number of women average just $425 dollars each on their very first, (but certainly not last purchase from you or your major competitors!) You just grossed on the initial front end alone. A respectable $796,875 dollars. (1,875 x $425 each = $796,875 dollars.
Not a bad ROI (Return On Investment) of your initial $50K, correct? And remember. You still have those 70% who for whatever reasons didn’t take advantage of your initial offer.
And of course you can definitely expect to mine more long term gross back end profits from every customer and some of their guests they drug to your store with them, right?
Are you starting to better appreciate “why” successfully marketing your business or service definitely doesn’t require access to outrageously expensive ad agencies? Say yes.
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