Who Says Strategic Information Marketing Ran It’s Course Decades Ago?
(And If They Did They’re Definitely Mistaken!)
Ladies & gentlemen according to the recent research stats provided by Tony Robbins. (Are you sitting down entrepreneur?) Tony’s research team reveals just on the Internet alone. A staggering one billion dollars a day in commerce literally takes place every single day of the year.
Is that a freaking mind blowing opportunity for practically everyone whose serious, to get a small piece of a major pie or what? Honestly, “how” much of such an enormous and constantly growing pie like that. Would or do you and I need in order to be doing quite well.
Which is “why” you have to scratch your head whenever you hear certain individuals claiming so called information marketing and or promoting supposedly ran it’s course decades ago. (Oh really?) Because I definitely beg to differ. For one thing look at all of the incredibly popular podcasts in practically any and every niche these days.
Some of these men & women make a really nice full time income, just from their shows sponsors alone. Then you include their various products or services they promote on the back end of their show..
And it’s definitely not hard to see “why” they earn six, multi six or seven figures a year. (And steadily climbing.) Entrepreneur some form of ‘how to” information marketing is definitely here to stay. Don’t you agree?
The Information Age Has Made It Not Only Possible! (But Incredibly Likely You And Or Your Major Competitors Can Build Some Bank Account Filling Brand Authority!
Some of you may recognize the iconic author of the featured image. If you said real estate investment guru Dave Del Dotto. Go to the head of the class. Back during the late 80’s and early 90’s.
You literally couldn’t be watching cable TV in the early morning hours of 1 am – 5 am. (M-Sat.) Without seeing at least one of Dave’s incredibly popular, (not to mention!) outrageously profitable, paid 30-60 minute infomercials.
At his peak, Dave said his company typically sold roughly 1,500 of his most popular “Cash Flow System” home study courses. At a mere $297 dollars apiece. (You can have the honors of doing the incredibly eye opening math.)
Granted, Dave just like any other entrepreneur definitely had his fair share of front and back end ongoing costs. Because while the X number of 1-800 toll free lines may be free to the callers.
They cost the business owner(s) money. He also had an ever growing staff. Including key office managers. A monthly commercial lease he paid for his rather spacious company headquarters. There’s weekly or every other week payroll. He also had costs for his published monthly newsletter etc.
It’s Definitely Not All Peaches And Cream By Any Stretch Of The Imagination!
Which included the staff and editors who made darn sure each issue was professionally edited and ready to go. He had regular local business lines. And one time front end costs for his office furniture.
The cable TV time had to be paid for upfront. And he clearly had a refund request rate percentage of X. And he paid various local vendors as well, right? But clearly by him having one of the countries longest running financial shows ever.
There was definitely some left over for he and his wife to enjoy some of the finer things in life. Would you not agree? That being said. Entrepreneur think about the multi billion dollar a year real estate convention industry in general. (Which is still going and growing like crazy to this day.)
As it could potentially relate to the multi billion dollar a year information marketing industry. The average potential first time home buyer and or first time property investor.
“What” if they have no or worst yet bad credit. What do they do or “who” should or could they turned to for some much needed expert advice? Or what “if” they currently (on paper anyway!) have too much exposure in terms of current mortgage debt? And “how” should they take ownership of the property?
In order to avoid some potentially devastating judgements or lawsuits pending against them. What are their best legal options? And which legal options makes the most sense for them to legally take title to their properties?
Depending on if they’re a stone cold beginner and or extremely sophisticated and advanced.
The Information Marketing Business Can Be Specifically Customized To Wherever You And I Happen To Be In Our Entrepreneurial Journey!
So if you’re a Certified Estate Planner, tax attorney who specializes in servicing real estate investors with a minimum of a million dollar portfolio. Or what or whoever your specific target audience is. Be it beginning to advanced Crypto currency investors. Or small to midsize traditional brick & mortar business owners and or service providers etc.
You and or your major competitors, can definitely monetize your expertise in some way or another. Don’t you agree? Which makes the evergreen, multi billion dollar a year, (and steadily growing!)’how to” information marketing industry a potential goldmine for you.
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