(Or Constantly Wasting A Ton Of Money!)
So quickly picking up where part one of this particular series on highly effective and profitable influencer marketing left off. Hopefully by now it’s definitely starting to dawn on you and or your major competitors.
You really don’t have to spend a ton of money on outrageously expensive celebrity endorsements of any kind. In order to not only systematically and strategically get the word out.
But you can and definitely should create a tidal wave of positive, viral word of mouth and mouse buzz. For a mere fraction of the traditional front ed cost. Don’t you agree?
In The Beginning Just Laser Focus On Consistently Getting Getting The Word Out! (And The Rest Will Come Later!)
Let’s quickly recap from part one of this ongoing series. A commercial real estate building in your immediate local area. Has at least 75 or X number of secretaries and or receptionist in it, right?
And here’s how your extremely marketing savvy, non franchised retail furniture store.
Is going to leverage their influence. You and or your major competitors will ethically bribe/reward each secretary.
For passing out your extremely time sensitive, new first time only customer gift certificates. Each secretary will be given 20 or X number apiece.
And since this is a hypothetical marketing example. Being used strictly for marketing illustration purposes only. That being said.
Let’s take a closer look at the math on the initial front end only. 75 or whatever number of secretaries happen to be in any one particular local commercial building.
Times 20 or X number of extremely time sensitive gift certificates they receive. Equals 1,500 or X number of other locals, correct? (75 x 20 = 1,500 total gift certificates potentially passed out.)
And let’s say a mere 30 or X% of them actually gets redeemed. (So for this specific example only. A staggering 70% of them didn’t not. And expired completely worthless, right? 
But a respectable 450 of them were redeemed . (1,500 x .30% = 450 brand new, first time customers.)
Steadily Building Momentum Is A Whole Lot Less Expensive! ( Then Constantly Spending Retail Rates To Try And Consistently Generate Outrageously Expensive New First Time Customers!
And of course a certain percentage of these initial 450 or X number of locals. Will be ethically bribed to drag a friend with them.
To you and or your major competitors store, correct? 
Look at your potential savings off outrageously expensive, traditional ad costs.
Plus, (don’t forget nor discount!) The following ladies & gentlemen. At least some of these secretaires and or receptionist. Also have kids, in -laws, siblings, past, current and future neighbors. Plus besties, past, current and future co-workers etc.
Hopefully you and or your major competitors are starting to smell all of the previously untapped marketing possibilities, correct?
If so, then you probably appreciate “why.” You and or your major competitors really don’t need outrageously expensive celebrities. In order to consistently profit from various types of influencer marketing strategies and tactics, agreed?
You Really Can Get It Done From Here! (You Get That Don’t You?)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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