Who Says It Can’t Start With Some Simple Wine Tasting Classes?
Entrepreneur I definitely need you to put your absolute best marketing/promotional hat on, okay? And imagine your rather small, retail winery distribution business. Is constantly on the look out for some potentially profitable.
non traditional promotional/marketing opportunities. Which hopefully will not only not break the bank. But can consistently be leveraged long term. For literally pennies on the dollar. This is not too tall of an order, is it? 😀
So why not at least inexpensively test hosting some local wine tasting classes? Say what?
Surely You’ve Noticed Just How Potentially Profitable Some Laser Focused Marketing Incentive Programs Can Be Or Ultimately Become?
In the case of some potentially lucrative wine tasting classes. Which BTW. Just depending on “how” much or how fast these local classes. Or quarterly events catch on. They could initially be taught in some local adult education facilities. Could they not?
And as always ladies & gentlemen. These particular hypothetical marketing/promotional examples. Are being used strictly for illustration purposes only.
Both you and our major competitors could A/B split test teaching a, “How to make home made wine from scratch” classes. And at the end of the single or series of classes.
The instructor(s), who probably work for the local winery/distributor outlet. They will hold a free drawing. The 1st grand prize winner automatically wins. Any three or X number of wines of their choice! 😀
But if their grand total exceeds $300 dollars or X. They must pay the difference. at the time of purchase 😀 And every other student who is automatically a runner up.
As long as they also joined the wine distributors steadily growing opt in email list. They automatically win two additional free bonuses valued at X.
Why Not Constantly Stack The Marketing Deck In You And Some Of Top Joint Venture Partners Favor?
First of all. Ladies & gentlemen I’m nowhere near a so called wine connoisseur. 😀 But it certainly doesn’t take a so called marketing genius.
To appreciate what will most definitely start to happen to some degree or another. In terms of positive word of mouth and mouse viral buzz.
When word steadily starts to spread about the local adult education classes about “How to determine which wines go best with X particular foods.” Or “How To Make Great Tasting French Wines” (Without Spending A Fortune To Do So!”
Or what about this one entrepreneur? “How To Win $500 (Or X Amount Of Dollars!) Worth Of Any Select Wines Of Your Choice!” (Simply By Enrolling In Some Local Wine Tasting Classes!” :-D)
The students could also have a blind “Best Tasting Student Wine” contest. You know that one particular strategy definitely has the chance of going viral, right?
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Let Your Major Competitors Be Content To Remain Stuck In Marketing Mediocrity!
Quickly getting back to a previously made point. All the students who are automatically 2nd place runner ups. The instructors will inform them.
These are there two or X number of extremely time sensitive bonuses. They automatically qualify for. Provided they are opt in email subscribers.
1.) Extremely time sensitive bonus # one: For an extremely limited time. They will receive a time sensitive discount coupon. Where they can save 25 or X% off their total purchases.
2.) Extremely time sensitive bonus # two: And simply for dragging a friend with them whose at least 18. Before the ten or X day expiration date coupon expires completely worthless.
They automatically get to purchase a 2nd bottle of wine or champagne of their choice. (Before they leave the store that day.) And only pay the actual hard cost. Up to $500 or X amount of dollars.
Extremely time sensitive bonus benefit: As long as their guest(s) also joins the winery (or extremely marketing savvy retailers!) Opt in email list before they leave the store that day.
They too get to save 25 or X% off their total purchases. Up to $500 or X amount of dollars. And if either of them owns their own business or service.
The winery owners will literally go out of their way to ethically bribe the business owners employees and vendors. We’ll cover that in in far more detail part two, okay?
Right now, can you see how a ton of previously untapped marketing opportunities. Can potentially be ignited from some simple wine tasting classes? Say yes! 😀
Once You Realize It’s Definitely Not Illegal To Get Creative! (You Instantly Unlock A Ton Of Previously Untapped Marketing Possibilities!)
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