Who Says Email Marketing Strategies Or Tactics Are Old School! Part Two
After reading part one of this ongoing series.
Have you not only come to realize and better appreciate the fact.
No matter which major platforms you’re currently running your paid ad campaigns on.
At the end of the day.
Basically what you generate from those initial clicks, is nothing more than a glorified stranger, (first time visitor) arriving on whatever page you’ve sent them to.
And since they don’t really know anything positive about you just yet. More than likely, they will simply briefly look around your site or offer,(for a measly five seconds or less.
And quickly leave. Sound all too frighteningly familiar? It most definitely should.
On the other hand when you implement market tested email marketing strategies and or tactics.
And you send an email message of some kind to your VIP, opt in email subscriber base. The odds dramatically increase in your favor a certain percentage of your subscribers will:
(A.) Not only open your email messages. (B.) Click on your links pretty regularly. (C.) And also invest in your extremely valuable products or services.
Without the including, your typical advertising costs, for either solo ads and or potentially expensive, (PPC), Pay Per Click ad campaigns either. Sound good?
So Why Should You Consistently Be Using Some Type Of Proven Email Marketing Strategies And Or Tactics?
Great question. The short answers are multi faceted. For example, consider the following. You and or one of your main competitors on or offline.
They run your typical, outrageously expensive series of offline, local prime time, 20-60 second series of ads.
Q.) Do you really think you can honestly build any type of worthwhile relationship and or any type of trust worth mentioning? Simply by running (either) a series of paid offline ads?
Or a PPC (Pay Per Click) campaign of some kind. Not a chance. On the other hand however. Once a subscriber joins your list.
As long as they remain a fairly active subscriber. Meaning they do occasionally open your emails and read them from time to time.
You most definitely have a real chance to not only build a potentially profitable relationship with them. But their personal or professional inner circles as well.
Your Email Messages Definitely Have The Opportunity To Go At Least Semi Viral!
Because they can and often do periodically forward your email messages and or offers to both their personal and inner circles.
I can’t honestly say to this point. I’ve ever heard of someone testing or email a friend or colleague about some prime time, radio or TV ad they saw.
Plus when you’re using any of the state of the art, paid email service providers.
And a certain percentage of your subscribers, (for whatever reasons), don’t open your first email message.
You can go into the dashboard of your paid email service provider and resend your email message, but only to those subscribers who didn’t open the last one. Say what?
And not pay a nickel more in upfront cost for doing so. Huh? Exactly.
No Doubt About It Strategic Email Marketing Strategies Definitely Drive Sales And Increase Revenue Over Time!
Case in point. Let’s say you’re a retail furniture concern. And you definitely currently do more than your fair share of outrageously expensive, traditional, local prime time, TV or radio advertising.
However, here’s where you definitely part with the dismally performing, traditional ways of doing things.
Inside your store, (especially) during the brutally hot summer months. Basically from June 1st through September 31 st.
You run your incredibly popular, annual summers free drawing extravaganza. Say what? You know, you offer an incredibly beautiful, Master Bedroom suite deluxe as your 1st grand prize.
Normally this incredibly popular- deluxe combo set, would typically retail for a least $8,500 dollars or X, right?
Let Your Major Competitors Continue To Pay Upwards Of 500% More To Generate Their All Important First Time Customers Or Clients!
Let’s say over the course of this 90 day period. Give or take. Your store systematically generates 2,500,(or X number of) VIP opt in email/mobile subscribers, who join your list in order to be entered into your incredibly popular annual free drawing.
Even though, (truth told), you invested an outrageous amount of money, in order to generate your first time customers. Once you have a certain percentage of them on your opt in email/mobile marketing list.
Now, you can simply send them periodic, (pre -written) email messages. And or, unscheduled, “broadcast”, special email alerts.
And because your ideal customer has a typical total lifetime customer value metric of somewhere between $500- $11,000 dollars over the next five to seven year period.
You can easily afford to get just a little bit creative with your marketing and or promotional strategies. Don’t you agree?
Simply By Strategically Using Email And Or Mobile Marketing You Can Definitely Reduce Some Of Your Upfront Out Of Pocket Cost!
So unbeknownst to all of your entrants. Not only do you have, a grand 1st prize winner. Proudly announced, October 1 st on your state of the art WordPress website and or blog.
But you’ll also reward, (ethically bribe), 10 2nd grand prize winners and 15 3rd grand prize winners as well. Say what? This way, you know, you’ll be constantly generating, a ton of on and offline, social media buzz as well. Correct?
Just imagine. The first fifteen subscribers, who drag at least two semi qualified guest with them, back to your store, whose at least 18.
And as long as the customer remains on your list, at least through the 90 day free drawing period.
They get to purchase any one item, up to $1,000 dollars (or X), and purchase it at your actual cost.
An Active Opt In Email And Or Mobile Marketing List Definitely Gives You The Opportunity To Build Some Rock Solid Trust! (For Literally Pennies On The Dollar!)
And the next 15 customers on your list.(In essence the 3rd grand prize winners), who drag at least one, semi qualified guest back to your store, whose at least 18,within the 90 day free drawing period. And they remain an active subscriber.
They automatically get to purchase any one item of their choice, up to $1,000 dollars, and save a whopping 40 (or X%) off.
You know word will definitely spread awfully fast, both on an offline, correct? No doubt.
Hopefully now, you can much better appreciate, why effectively utilizing, some proven email marketing strategies and or tactics, is definitely not old school! Don’t you agree?
P.S. Now as is customary during this part of our show.
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