Who Says Effective Lead Generation Strategies Can’t Involve A Really Great Tasting Dinner?
So ladies & gentlemen, do you currently have a favorite restaurant in your local area?
Or a favorite place you like to go because (when it comes to great tasting gourmet deserts), this particular place stands head & shoulders above the rest.
And while you’re racking your brain pondering that thought, consider this thought as well.
Did you ever seriously think, you’d be exposed to any type of legitimate and effective lead generation strategies of any kind, that would somehow involve any type of great tasting dinner and or deserts? 😀
On the surface, (you gotta admit), it does seem highly improbable and or highly unlikely at best. Does it not? So it would seem.But the truth is, effective lead generation, can and definitely does, constantly take on new, creative twists and turns.
But, (ultimately) why should it matter, as long as the bottom line is, the techniques and or strategies, consistently leads to higher gross profits, for less upfront out of pocket cost!
Let (both) your critics and or major competitors call your proven methods highly unconventional! Your constantly increasing bank account, should more than justify your strategies.Let’s have a look and you decide.
So Did You Ever Think Some Of Your Very Best Lead Generation Strategies Would Involve A Really Great Tasting Dinner?
So it comes as no surprise, that some, (if not all) of the managing senior partners of a high powered CPA firm, probably have a favorite local restaurant or two, they love to frequent, for both personal and professional purposes.Right?
Maybe they love this one particular local restaurant, because whenever they wine and dine potential first customer/clients there, they always seem to close at least 60% of them! 😀
And then again, maybe they have extremely fond memories of the other local restaurant, because this is where they, (either) popped the magic question, and or had the magic question popped to them!Either way, they’ve got such fawn memories and an unbreakable affinity for the place.
But here’s a question.Let’s say this extremely marketing savvy CPA firm has this one particular, (rather upscale) restaurant they love to (both) wine and dine their best, (read that as) most affluent clients and repeat clients ,as well as occasionally wine and dine some of their highly valued employee/ associates as well.
So do you think the owners of these particular popular restaurants, would really have a problem with this highly reputable CPA firm, handling and advising them on “how to” properly structure their business holdings, in order to minimize their financial risks, and maximize their long term tax savings? 😀
Probably not!Would you? That said, here’s what the extremely marketing savvy CPA firm proposes, in exchange for becoming the restaurateurs financial advisers, and in lieu of the restaurant owners paying them their customary monthly fee of (at least) $10,000 to$40,000 dollars per year, in ongoing consulting fees.
Instead, the restaurant owners merely provide the CPA firm with an open ended, ongoing monthly tab, this way the firm can bring brand new, potential first time clients, and or their immediate family members, and or associates to the restaurant and they all eat for free!
And or virtually free, or an extremely low cost, fixed monthly amount.
Just Because Yo Don’t Think Effective Lead Generation Strategies And Upscale Restaurants Don’t Go Hand In Hand! (Doesn’t Mean They Don’t!)
So imagine this, the CPA firm gives the restaurant owner(s), an open (running tab) if you will, of up to $2,000 dollars,(or X) and here’s “how” they instruct the restaurant owners to strategically use it.
Whenever they or their highly trained staff members notice anyone, (including couples) that drives up in a fairly new, higher end automobile of any kind. But especially a higher end foreign car, the restaurant owners are instructed to write down the license plate, and the owner is asked to please come to the front desk.
Once there, the clearly startled customer is handed a really nice looking envelope, and inside they find a short typed note, indicating 60% of their bill is being paid, courtesy of XYZ CPA firm! 😀
And also,on side B of the two sided index card, the recipient is instructed to head over to the CPA firms (state of the art) mobile responsive, WordPress blog, and to join their opt in email list, in order to get their free 11 page special report entitled; “Seven Legal Ways To Make Sure The IRS Still Doesn’t End Up With At Least 50% Of Your Money Or Hard Earned Assets! (Even If You Do Have A Will!)
And a local phone number, so they call call to set a “no obligation”, free 90 minute estate planning session.But here’s the kicker, what kind of positive impression do you think paying 60% (or more!)of a person or couples dinner bill will have on them, especially when it’s totally unexpected!Bingo!
Are You Finally Starting To Appreciate How And Why Developing Some Effective Lead Generation Strategies Is So Critically Important!
Can you see the recipients of this type of generosity telling a few other individuals, that annually earn high six or seven figure incomes too? 😀
And immediately testing extremely close friends, family members, colleagues and posting on their social media accounts as well!
And isn’t that up front out of pocket cost, a whole lot cheaper than constantly running outrageously expensive traditional ad campaigns, that produce Luke warm results at best!
So now that you see the true reasons behind their creative marketing madness, it’s a whole lot easier to appreciate how some really effective lead generation strategies revolve around a really great tasting dinner, correct? Great!Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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