Honestly. On a scale from one to ten. How would you rate your current copy writing skills? Or what number, would you give your current marketing, advertising or promotional skills?
Again, on a scale of one to ten. If your currently rate your abilities, in any of the aforementioned categories. Five or less. What proven systems or strategies will you implement, so consistently building trust with your current or future audiences.Is nowhere nearly as hard or outrageously expensive.
That is. If you go about strategically using, some of the less conventional methods. Say what? As you’re about to discover.Either you or your major competitors, can greatly influence, either directly or indirectly.
Your ideal prospects or customers. For literally pennies on the dollar.And these market tested strategies or tactics, (thank goodness), don’t take years to master. Or even get pretty good at. As you’re about to discover.
So How In The World Can You Or Your Major Competitors Consistently Build Trust For Literally Pennies On The Dollar!
Case in point. Let’s say you’re a single location retail, designer jeweler. And you need one of those really persuasive sales letters. And just like the rest of us.
You basically have two potentially expensive options.
A.) Potentially expensive first option: You can hire one those extremely high end copy writers, who also, typically get paid. Thousands of dollars, to create and possibly re-write your initial sales letter.
Be it for your offline, snail mail letter. On for your online sales letter. Plus, the really good ones, often receive additional compensation of X % on the back end. Meaning they also get paid a percentage of the front or back end profits.The letter generates.
B.) Potentially expensive second option: Or you or someone within your organization could try and do it yourself. And end up leaving a ton of money on the table.
Because currently,neither you nor anyone else within your organization, has the necessary copy writing skills, in order to consistently generate any front end profits.
On the other hand. Since your real end goal, is to consistently generate some gross front and back end profits, correct?
So What Exactly Are You Planning On Doing So Building Trust Doesn’t Literally Take Years!
Excellent point. The short answer is.You’re gonna market and promote your designer bling, very strategically. Huh? Case in point.
For starters. You know that extremely popular, local-upscale- bar & grille, which lots of local affluent and influential women frequent? Especially on Friday & Saturday night. Yea that one. And the extremely popular, non franchised, local women-s, facial hair salon.And the extremely popular, exotic beverage distributor.
Who sells tons of, extremely great tasting, gourmet coffee, cocoa, lemonades, ice teas. Great tasting dinner wines.And those extremely great tasting, higher end champagnes.
You’re going to become, the go -between marketing facilitator, for these other three, non directly competing vendors.Say what? Because let to their own marketing/promotional efforts.
They will struggle, with outrageously expensive, hit & miss, traditional advertisement or promotions. Because let’s face it already.
You and I, can only grow, (at best!), at a customer by customer linear pace.As opposed, to a bank account filling, geometric pace. Like the ultimate insiders do.
Since You’re Gonna Put The Serious Effort Into Growing Your Business Or Service! (Why Not Invest In Steadily Growing Geometrically!)
Case in point. You ask the owner(s) of the popular, upscale bar & grille restaurant. If it’s okay, to occasionally refer them new business. Simply by helping them increase the positive, viral word of mouth and mouse buzz. Both on or off of social media.
To which they answer, a resounding yes. But of course, they (and probably you!), want to discover, all of the juicy details. Correct? Fair enough.
So you or one of your stores managers or assistant managers.Start showing up at least one Friday & Saturday out of each month. And you bring at least three bottles, of your JV (Joint Venture) partner,beverage distributors, best tasting, mid level champagnes.
Which typically retails for at least $575- $675 per bottle. Say what? Of course you get them at the beverage distributors actual hard cost. Because they’re definitely marketing savvy enough to realize.
Continuous Geometric Growth Doesn’t Require As Many Resources Or Assets! (Especially After You put Your Proven Process In Place!)
The long term exposure, their champagne and other beverages get. To local affluent and influential men & women. The more beverages of all kinds, they’ll consistently sell on the back end of their sales funnel. Right? Absolutely.
And here’s what the bar & grille does with them. The first 15 or X number of women into the bar & grille. On both Friday & Saturday nights.
They automatically get a card, which entitles them to one free glass of this great tasting champagne. Say what? That’s correct.
Are You Starting To Appreciate How Some rather Inexpensive Marketing Or Promotional Gestures Can Lead To Some Potentially Profitable Word Of Mouth And Mouse Buzz!
So you know, before they leave the pl;ace, they will have sent X number of text messages, alerting their closest girlfriends, correct? Absolutely. Plus, once they finally get back to ,(either) their job or pace of business.
You know they’ll continually spread the word, about their extremely good fortune, right? For sure.Since these business or index cards, will be two sided and hand dated, and therefore extremely time sensitive.
These ladies will be made aware. Simply for dragging a friend with them, whose at 18, to the exotic beverage distributors showroom. Before the offer expires.
They will automatically qualify, for three extremely valuable bonuses worth X. Huh?
1.) Potential bonus # one: First, they will receive, for an extremely limited time of course. The opportunity, to purchase, any beverage of their choice, and save at least 30% off the normal retail cost.
However, simply because they drug a semi qualified, potential first time customer with them. And as soon as they opt into the exotic beverage distributors- opt in email/mobile marketing list.
They automatically save up to 50 or X% off their very first purchase, up to $1,000 or X amount of dollars.
When You’re Successfully Implementing These Type Of Proven Marketing Strategies Or Tactics! (Who Needs Expert Copy Writing Skills!)
2.) Potential bonus # two: Next, they also receive, a free, extremely time sensitive, gift certificate, from the women-s facial salon.They decide to come alone and they save 10 or X% off, the normal retail price, at the time or service.
But simply for dragging a friend with them, whose at least 18. And both get free, women-s deluxe facial treatments. Which normally retail for at least $47 or X amount of dollars each.
3.) Potential bonus # three: And finally. These affluent and influential, local female prospects from the bar & grille. They also receive, an extremely time sensitive gift certificate, from your retail jewelry store.
And the ones who drags a friend with them, whose at least 18. Before the hand written deadline on your two sided gift certificate expires. They automatically save at least 25% off their very first purchase, up to $1,000 or X amount of dollars.
In part two, you’ll discover at least more, potentially profitable reasons why. Building trust, definitely doesn’t have to be outrageously expensive or overly time consuming.
Strategically Building Trust Can And Will Lower Your Future Marketing Advertising Or Promotional Costs!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,
who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free!