Who Says Being Of Service Automatically Means Being A Service Provider?
Clearly the vast majority of you reading this particular post. Have no problem with getting or being of service, right? Good answer entrepreneur. And for the record neither do I?
But who says being of service automatically means you have to be or become a traditional service provider of some kind.
Let’s take the proactive service provider mindset and run with it. Of course you or your major competitors will constantly build around over delivering. Especially if you don’t have the deep fortune 500 type of corporate money behind you just yet. 😀
If or until you do. make constantly being of service to your particular tribe. The cornerstone of what you do. Sound like a plan or what?
Ladies And Gentlemen Are Starting To See And Appreciate The Long Term Benefits Of Being Of Service To Your Specific Tribe?
Just in case you still don’t. Entrepreneur please take a closer look at the featured image with this particular post. let’s say this young lady is a local aspiring guitarist. And for the most part.
She teaches local high school kids 17 and older. “How to” play both the acoustic and electric guitar. (Primarily beginners and intermediates alike.) And she also plays a few select local bar and grills or local night clubs. Typically two or three times a week.
(Doing so keeps the lights on and food in the frig.)
And even though her long term aspirations are to one day (preferably real soon!) To record some CD’s. But to date no minor or major record labels are beating down her door. With “can’t say no!” Type of offers. 😀
But ‘why’ should her current situation. Prevent her (or you!) From strategically creating and leveraging a potentially profitable long term back end profit center!
Who Says Being Of Service Automatically Means Being A Service Provider?
Who Says You Have To Make All Of Your Gross Profit On The Initial Front End Of Your Sales Funnel?
Strictly for hypothetical marketing illustration purposes only. Let’s say one of the attendees to her show. Happens to be either the sole owner. Or the senior marketing director for a local, non franchised retail jeweler.
And they decide to leverage this young woman’s professional and personal circles of influence. And in the process create some extremely low cost first time customers, constant referrals and long term repeat business.
For literally pennies on the dollar. And all because they (or you!) Decided to think just outside the proverbial marketing box. Since she’s female and readily attracts a certain percentage of both local male and female fans alike.
You or your major competitors offer her along with some of the current and future female staffers who work for the club. Their chance to buy an extremely eye catching, $1,500 dollar diamond studded necklace.
Ladies And Gentlemen You Can And Definitely Should Start Leveraging Right From Where You Are! (And Build From There!)
For your actual hard cost of X. Provided they do two incredibly simple things.
1.) First: They join and remain an active subscriber on you or your major competitors opt in email list. (Power list building 101 BTW.)
2.) Second: As long as they drag a friend with them to you or your major competitors store. Whose at least 18. Before your ten or X day expiration date window expires completely worthless.
In the case of the local female guitarist. As long as she does so before she leaves you or your major competitors store that day. She can also purchase a pair of extremely eye catching diamond studded earrings.
Which typically retail for $650 dollars or X. She can get them for just half or whatever your actual hard cost is. And her friend whom she drug along. Who should definitely be thoroughly impressed as well. Don’t you agree? 😀
As long as she joins you or your major competitors opt in email list before she leaves your store. She can buy an extremely eye catching pair of diamond studded earrings. Which typically retail for at least $450 dollars or X.
But for an extremely limited time. They can purchase them for half or your actual hard cost of X. Both women are extremely pleased are they not? And at least 500% more likely to bombard social media with tons of selfies, correct? 😀
Once You Get The Creative Marketing Ball Rolling! (It Will Start To Take On A Mind Of It’s Own!)
Once or as soon as the retail jewelry store owner(s) knows what their ideal customers total lifetime customer value metrics are. They could easily offer premium glasses of beer which typically retail $7 dollars.
But since the actual hard costs is just $2.50. The retailers offers one free premium glass or bottle of premium beer to the 1st X number of patrons through the door.
On the nights the aspiring guitarist plays. And she personally passes out 25 or X number of sealed envelops to the first X number of patrons who’ve spent at least X.
They get a sealed envelop. With the words writtoesn’t en in big, bold red letters on the outside. “You Definitely Deserve This!” So you know the recipients will waste no time ripping the envelop open, correct?
Inside, they’ll initially discover an extremely time sensitive, market tested gift certificate from the retail jewelry store. And side “A” invites the recipient(s) to enter the retail jewelers monthly or quarterly free drawing.
For a chance for the ladies 18 and over. To win a beautiful, $2,500 dollar diamond studded necklace. And the gentlemen to win a $2,500 dollar Men’s Rolex watch. (Truth told the retailers actual hard cost is just half or less.)
But the aspiring guitarist earns 15-25% of the gross front end profits. While the retailer(s) retain 100% of the long term gross back end profits. 😎
Entrepreneur are you finally starting to appreciate “why” and how being of service. Doesn’t automatically mean being a traditional service provider. See you in the next phase.
Entrepreneur Please Don’t Be Afraid To Get Creative!
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