So Who Freaking Cares If They Refer To It As Non Traditional Lead Generation Strategies And Tactics?
So here’s a quick question for you. If a trusted source you (or your constantly growing team) totally respected. Offered you the opportunity to access their semi qualified to totally qualified leads for free.
And the major concession you or your major competitors had to make is the following. In exchange for them dramatically helping your business or service grow like a rabbit farm on a hormone diet.
You had to provide them a potentially bank account filling video testimonial. Plus provide them direct access to your products or services for either free or your actual hard cost. Entrepreneur could you live with that? And would or do you care, if this entire marketing process was or is referred to as non traditional lead generation?
I sincerely hope not. Because with a few strategic tweaks here and there. You or your major competitors could be potentially sitting on a previously untapped goldmine. Are you emotionally ready to discover why?
Who Else Is Finally Ready To Discover How To Build Strategic Partnerships Which Last And Last?
Ladies & gentlemen most of you recognize the featured image of mega best selling author and premiere business building strategist “Tony Robbins,” correct?
Take a look at his current Linkedin followers alone. A staggering 6,523, 164 individuals who, are you currently sitting down? At a bare bones minimum all know at least 25 other people, right? And for sure some of those other men & women are highly influential players in the corporate world.
Let those previously untapped marketing possibilities sink in for just a second. And let’s say Tony let’s them know for the next twelve or X number of months. His organization is holding a free drawing. Where once a month. One man & one woman will win a ten hour strategy session marathon.
Where Tony and at least three of his most successful associates will personally coach these two first grand prize winners. For a grand total of ten hours each.
And of course all ten or X number of hours will be professionally recorded. And get this entrepreneur. Not only will the two guaranteed, monthly 1st grand prize winners. One male and one female BTW.
They will not only receive professionally recorded copies of the entire ten or X number of hours. But they are also authorized by Tony himself to market or promote them any way they wish to. Say what? Which means they get to keep 100% of any gross front or back end profits they can generate.
Because somewhere near the end of each recorded session. Tony will include a special link where the viewers can go to purchase one of his most popular, previously recorded, private extremely high level eight hour workshops.
Where some of the worlds top CEO’s, CFO’s and COO’s routinely invest $25,000 – $100,000dollars each in order to attend and personally interact with Tony and specific members of his team.
Entrepreneur Are You Finally Starting To Appreciate The Real Long Term Value Of Creating Your Own Opt In Email List? (Or Offline Database!)
Before going any further. Let’s say 5 million of his Linkedin followers leap at the chance and join his list and become subscribers. Here’s a quick question to test your current marketing/promotional savvy.
If you were (say) Aweber, (which is my current) paid email service provider of choice. Would you be savvy enough to simply grandfather Tony’s paid account in at $29-$49 dollars a month max.
And allow him to become a registered affiliate and start promoting your paid services to his constantly growing followers. Not only on social media, but his other business related opt in subscribers as well. (Entrepreneur think about the long term JV (Joint Venture)marketing possibilities utilizing this one particular strategy alone.)
You would be very wise and extremely marketing savvy to do so. Because each time Tony’s team sends a previously unscheduled, extremely time sensitive “broadcast” email message to all of his business/entrepreneurial email subscribers.
Alerting them to the fact, Tony has made a special arrangement, (with in this particular case!) Aweber only. Every one who opens a paid account with Aweber (or whichever) extremely savvy paid email service provider smart and savvy enough to make such an arrangement with him.
They too get grandfathered in. Say what? They (unlike) the other 99% of Aweber’s paying customers. Tony successfully negotiates his referral customers don’t pay an increase in their monthly or quarterly rates until their opt in subscriber base reaches and exceeds 2,500 or X. Say what?
The More You Make Positive Things Happen The Easier It Is For You Or Your Major Competitors To Scale!
Did you notice all of this (strictly hypothetical!) marketing activity is taken place only from Tony’s (or major influencer X’s) current Linkedin followers?
And remember in this particular hypothetical example. Initially five million of Tony’s six plus million Linkedin followers took him up on his extremely time sensitive-market tested offer, correct? So whose to say Toy’s team can’t resend those 1.5 million followers a slightly different, extremely time sensitive-market tested offer or two.
And throw in some different market tested digital bonuses worth X. And who knows, perhaps an additional 30-50% of them will say yes. The main point being. Ladies & gentlemen do you really care if your successful lead generation strategies & tactics are considered non traditional? Me either.
See you in just a little bit in part two.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
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