Who Else Wants To Know How To Get Influential People To Help Grow Your Business?
Of course it’s a whole lot easier to consistently grow your brand whenever you and I or your major competitors can get influential people of practically any formalized niche or specialty group, to formally endorse your products or services, correct? Agreed.
Because obviously when universally recognized A -lister-s, like Oprah, Dr. Oz and Dr.Phil, Sir Richard Branson, Marcus Lemonis, Martha Stewart, Warren Buffet, Bill Gates etc.
When those mega brands say you and I definitely have it going on. Guess what? If you didn’t previously.You or your major competitors definitely do now. Agreed? Absolutely.
However, by the same token. On an offline local level. How do you or your major competitors consistently get local influential people to enthusiastically start spreading the word about your awesome products and services? Great question. But who said you had to start out trying to get the most influential people in your local are to endorse your business or service? Huh?
Are You Currently Wondering How Do We Influence Others? (So They Strategically Help Us Influence Others!)
Great question. Sadly.Aspiring entrepreneurs both on and offline. Typically try and target the elusive 1% among us in any niche.To try and get them to somehow endorse us.
Case in point. Some of you are no doubt already familiar with mega successful podcast show host. And best selling author and expert podcasting launch coach, authority strategist and business mentor Micheal Neeley. Correct? Did you know his podcasts has a total of two million subscribers.
You go cat. (Actually truth told in full disclosure: I’m not totally sure if that massive figure pertains to all of his current podcasts or not. Or if it only applies to one particular podcast of his.) In any event.
That impressive figure firmly establishes Micheal’s podcasting efforts in the world’s top one percentile. Which explains why both he and his staff are constantly inundated with never ending requests, by aspiring guests to be on his show.
But here’s the marketing rub. Micheal and all of the worlds other top 1-3% isn’t currently suffering from a lack of booking potential guest of any kind. Say what?
Instead he and other extremely high profile podcast show host are trying to decide who to invite on and when.
Who Says You Have To Start Out Targeting The Elusive One Percent Among us!
According to the respected podcasting experts like Micheal. The average aspiring podcast host won’t or barely gets past publishing seven episodes before they abandon their podcast altogether. Say what?
And contrast that to the average blogger totally abandoning their blog after just twelve blog posts. And typically it will take your traditional, radio or TV ad campaign at least 7-14 times.
Before the general public even begins to pay closer attention to it. So running an add just five times. Truth told is probably a huge waste or your extremely hard earned dollars. Would you not agree?
And since the average aspiring podcast host, typically in the beginning anyway. They usually have less than 1,000 subscribers.
And they probably don’t have a full or part time booking agent just yet. And they’re also not quite in the position to consistently attract the extremely high profile guests just yet.
It’s the ideal time to approach these lesser know show hosts. Because the odds are greatly in you or your major competitors favor. You’re far more likely to get more yeses than no’s. But keep in mind it’s ultimately a positive numbers game. So help the volume of requests work for you.
So How Do You Actually Market To The Influential People Among Us? (And Strategically Leverage Both Their Personal And Professional Inner Circle Members!)
It’s a great question. Hypothetically speaking. Let’s say you either own outright. Or you’re one of or the sole marketing director for an extremely popular beverage distributorship.
And your ideal male customer. Currently has a total lifetime customer value metric of somewhere between $189 – $5,500 dollars. Give or take over the next five to seven year period.
This being the case. Since one of your long time local customers is a single location, non franchised moving company. You reached out to the owner(s) with the following, potentially profitable JV (Joint Venture) proposals.
Going forward. Every time they have a customer who is:
A.) Moving from an apartment into their very first home. Especially if it’s located in a nicer part of town.
B.) Or moving from one home into a nicer home or condo etc.
C.) Or if they’re moving their business or service from an okay spot to a much better, more upscale business district etc.
D.) Celebrating their business or services annual anniversary.
You’ll gladly allow the moving company, to offer them one of your extremely great tasting mid level bottles of champagne. Which typically retail for at least $450-$650 dollars per bottle.
Entrepreneur If You Don’t Start Strategically Leveraging Your Current And Past JV Partners Professional And Personal Inner circles! (Sooner Or Later Your Major Competitors Will!)
But because their extremely loyal customers of your moving company JV partner. For an extremely limited time. As long as they drag a friend or acquaintance with them to your place of business whose at least 18. Before the hand written expiration date on either your market tested gift certificate or two sided discount coupon expires.
Whichever is the case. Simply for dragging a semi qualified friend with them. They automatically get to purchase one of your best tasting, mid level champagnes which typically retails for at least $450 – $650 dollars per bottle. But for an extremely limited time.
They only pay $225 – $325 dollars per bottle respectively. Say what? Nod your head if you know and understand how much viral free positive, word of mouth and mouse buzz.
This incredibly simple marketing strategy will consistently generate. Both on and off of social media. You so got that right. Coming up shortly in part two. You or your major competitors will discover how to consistently get influential people to constantly brag about your business and services. For literally pennies on the dollar. Say what? Absolutely. See you in just a little bit in part two.Okay?
You Definitely Don’t Need A Bigger Advertising Budget! (Just Bigger Marketing Or Bigger Promotional Ideas!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target, small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!
