(And “How” You Can Too!)
Okay, so who hasn’t tried to come up with some type of system, and or strategy, that allows you to consistently generate, some highly targeted leads, for literally pennies on the dollar?
Does that sound like “Mission Impossible” or what?
Well, believe it or not, there are some extremely savvy entrepreneurs among us, that have figured out how to do consistently just that.
And while, they certainly, (academically speaking) anyway, aren’t any smarter than you or I.
They have managed to discover, some proven marketing strategies and or tactics, that allow them to virtually generate some highly targeted leads, for anywhere from 50 to 75% less, than their normal upfront traditional cost.
Stop and think about “what” those instant savings allow them to do.
After all, they’ve got a new found infusion of readily available cash, they didn’t have to borrow short term, in order to get access to!
Nor did they have to temporarily tie up any other extremely valuable assets, in order to obtain this cash! And, they didn’t have to dramatically reduce any prices, in order generate this income!
Merely by strategically cutting cost, but not sacrificing any customer/client quality, they are still able to consistently generate, some highly quality leads! Is anybody else up to discover, “how” you can do the same?
So How Do Some Extremely Savvy Entrepreneurs Consistently Generate Highly Targeted Leads For At Least 50% Less?
(Without Sacrificing Any Customer/Client Quality!)
Let’s say you run an up and coming CPA firm, and you specialize in helping small to midsize businesses, maximize their various tangible and intangible assets.
Plus, you help them maximize their legal tax advantages.And you do so with a combination of a really good education in your profession, ongoing experiences, and your ever expanding, practical, (real world) marketing knowledge.
So you’re more than content, to watch your main competitors, constantly spend an outrageous fortune on costly-local-TV, radio and or newspaper ads etc.And get Luke warm results at best.
On the other hand, now that you’re quickly becoming more and more marketing savvy, you readily realize and recognize, the tremendous marketing opportunities and possibilities, that present themselves, when you focus on helping other local, cash strapped vendors increase their long term gross, front and back end profit margins.
Because they in turn, will be more than happy to return the favor!(Usually! 😀 )
On other hand, other than the occasional “thank you” for your business note/email and or text message etc.
What else are these outrageously expensive, traditional marketing mediums doing, to systematically help you grow your business? Exactly!
Ladies And Gentlemen Any Newbie Business Owner On Or Offline Can Pay Retail Price For Their Leads!
In fact, think about the entire Pay Per Click (PPC) approach to temporarily buying, (at best) semi cold eyeballs.
The more desirable (demand) there is for your particular keyword and or long tail keyword researched phrases etc.
The more you (or the other advertisers) are definitely gonna be forced to pay, because of the increased competition.
However, when you decide to strategically shift your marketing/promotional dollars, watch “how”you can usually dramatically lower your upfront initial out of pocket cost, yet not sacrifice a penny of overall lead quality!(Sound good?)
Entrepreneur, just for starters, try that little number with any type of traditional, paid advertising mediums!
Anyway, suppose you aggressively seek out a semi cash strapped catering business owner, that specializes in targeting small to midsize corporate accounts as well.
Your Well Developed Entrepreneurial Ideas Are The Lever Which Opens The Door To Marketing Possibilities Extremely Wide!
In other words, the two of you target (pretty) much the exact same audience, but for different reasons.Which means, (for the most part) you’re directly non competitive to each other.Right?
Here’s “how” you will initially help each other reach your ultimate goals.You approach the catering owner(s) about 100% financing a monthly free drawing targeting their customers.
So each month, they will advertise/promote their free drawing, where their potential corporate customers can enter for a chance to win a $300 to $2,500 dollar catered lunch, and or early dinner event!
(Here’s where their having a fairly active social media presence, is definitely a plus, correct? 😀 )
And every month, the caterer will choose and announce, which local business and or service provider is that month’s 1st grand prize winner.
And all 99% of each months runners ups, will automatically win three incredibly beneficial secondary prizes.Two of which will be revealed here, and the other in part two.(So please stay tuned!)
Strategic Lead Generation Not Only Helps Your Business Grow But Helps Your Strategic Alliance Partners Increase Their Long Term Gross Profit Margins Too!
One of your best market tested, free trial offers will also be given to each months runner ups, along with an extremely time sensitive, VIP new customer only, 25% off discount coupon from the caterer.
Your free trial offer will include, a free 58 minute, Q & A webinar recording, they can get when they join your opt in email list, from your state of the art WordPress lead capture page.
Plus, you offer a free one hour, one on one power consultation,a $350 -or X dollar- value, where you or one of your highly trained associates reveal,“The Five Most Common Legal Tax Deductions The Average Business Owner Or Service Provider Rarely Takes Advantage Of!”
(And How To Stop Losing A Small Fortune To The IRS By Not Doing So!) The main point being, simply by you financing the caterer, (or company or service X’s) monthly free drawing, instead of paying directly for outrageously expensive, traditional advertising costs!
You’ll whined up, in exactly the same place!Don’t you agree? Which is in front of some semi qualified leads, for up to 50% less than you or your major competitors would normally pay!
Successful Entrepreneurs Literally Learn How To Leverage Assets And Situations Their Major Competitors Don’t!
Which means you just dramatically lowered your overall cost per lead (CPL), without sacrificing one ounce of lead generation quality!Right?
And the caterer just discovered a rather inexpensive way to consistently generate a ton more semi qualified leads, for a fraction of their usual cost!Did they not?
My friend, that’s “how” some of today’s savviest entrepreneurs, consistently generate a ton of highly targeted, (albeit) semi qualified leads, for up to 50% less than their major competitors do!Any questions!Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
Automated marketing can work well in providing personalised communication as it allows you to take different customers based on their buying behaviour or other demographic information.
That is absolutely the case Ruth!
And thanks for pointing that often overlooked fact out!
When implemented properly, automation can and definitely will lead to not
only increased efficiency, but lower upfront out of pocket expenses, but long term increased gross profits as well!
Thanks so much for stopping by and sharing thoughts!They are always welcome and greatly appreciated!
Mark Newsome recently posted…How Some Incredibly Successful Entrepreneurs Still Leave A Ton Of Unclaimed Profits On The Table!
There ya go again, Mark
You’ve come up with another sweet way to get leads without – as you say – paying retail for them.
I’m thinking that maybe you should write a book on creative lead generation strategies.
Anyway, your latest idea is about leveraging other people’s existing assets, namely their client base. These strategic alliances or tie-ins can work very well. The key is to find the right business – a business with quality customers and a good reputation in their marketplace. It’s also a good idea if the tie-in partner enthusiastically embraces the concept.
Great stuff, Mark
Kim
Kim Willis recently posted…How to Turn Everyday Events Into Potent Marketing Messages
Right you are my friend!
And thanks so much for your incredibly kind
and inspiring words!I truly appreciate it!
And thank for your vote of confidence about
writing a book on lead generation!
It’s great idea, I should create digital book on lead gen
and include an entire chapter on anything you want, that would lead
some prospects back to your free 30 minute consultation offer!LOL!
And then we should both figure out some creative ways to get
other industries, like webmasters, on and offline classified and
display ad sellers to give it away for us!LOL!
Or let others sell or give it away as free bonus on Ebay etc!LOL!
And we both pocket the back ends! or something along those lines.
Thanks as always, for the creative inspiration!Greatly appreciated!
And who knows, maybe another reader will seize the moment and run with idea!
Or what about you & I do a Gogle Hangout record and giveawy!
We could just playoff each others lead gen ideas for 60- 90 minutes!LOL!
That would be a blast I’m sure!!
Mark Newsome recently posted…Who Else Wants To Know How Extremely Savvy Entrepreneurs Generate Targeted Leads For 50% Less!