Who Else Is Open To At Least Testing Some Creative Marketing Strategies?
Would you agree it doesn’t take a fancy Ivy league education in order to figure out lots of traditional advertising or promotional campaigns are simply a waste of money? And by the same token. As businesses or service providers finally face the brutal reality of being financially upside down.
(Translated in simple layman-s terms.) They simply have way more money constantly going out than what’s barely trickling in. This being the case. Perhaps it’s time you or your major competitors at least consider inexpensively testing some type of creative marketing strategies and tactics. Don’t you agree?
Certainly not all. But in some situations you or your major competitors marketing creativity often leads to new mini profit centers. And your ability to have or quickly develop some marketing flexibility can and definitely will go a long way. As you’re about to discover.
Do You Agree Now Is The Perfect Time To At Least Inexpensively Test Some Creative Ways To Increase Retail Sales Revenue?
Case in point. Have you noticed how some of these once thriving big box retailers former store parking lots. Are nothing more than places for some of the newer major players like Amazon to park their trucks.
Not exactly a higher and better use concept going on here now is it? And you see extremely tall grass growing because these once thriving commercial structures used to be home to some of the most successful retailers around.
And other vendors and customers used to frequent them daily. Now all of that’s stopped. But guess what? The taxes and other fees are still being levied against the legal owners.
Which is “why” you’d think at least some of them would be all ears about discovering “how” they could continue to generate some type of revenue from their abandoned structure(s.) Right?
Believe It Or Not There’s More Than Enough Cheap Marketing Ideas For Small Businesses And Service Providers To Make A Really Nice Profit!
Say in the case of a local retail appliance center. Instead of them (or you!) investing $25,000 – $40,000 dollars a month on those dismally performing local billboard a campaigns.
(BTW just as a rather interesting side note. If a retail appliance center is currenting investing $25,000 dollars a month on one of those outrageously expensive billboard ad campaigns. In just twelve months time. They’ve already invested $300,000 dollars. Say what? And truth told probably have very little to show for it.)
On the other hand. Let’s say they approach either the owners or the law firm currently representing one of the owner(s) of these abandoned warehouse or former commercial structures.
And they want to negotiate paying them a flat fee of X to in essence store some of their discounted or excessive inventory items. And items they buy at huge discounts from other smaller retailers who are going out of business.
And the will agree to first invest the $10,000- $15,000 dollars needed to spruce up the outside of the structure. To make it look commercially viable again. Huh? You know. Pay a local landscaping professional to mow the grass. Chop down all the weeds.
Have all the unwanted junk away etc. Have the windows cleaned. Have the inside of the structured re-cleaned top to bottom. Update the signs.
Wanna Know How To Increase Retail Sales Without Relying On Those Outrageously Expensive Traditional Advertising Methods?
Keep in mine. Since the current owners of the structure are no longer generating any measurable income from these abandoned eye sores. Right? All the money this extremely marketing savvy retailer i investing upfront gets deducted now against their future monthly lease costs.
Here’s the what and why of it for the local retailer. As word starts to gradually get out. Both on and off of social media. And it will. About this second location. Where the retail appliance center holds these semi private, massive closeout inventory sales events.
Which are closed to the general public BTW. You either have to be invited by a friend or contact of some kind. Like a neighbor, current, ex or future co-worker.
Or be the employee or vendor of a current or future vendor etc. Or be a VIP opt in email or text message subscriber etc. Get this. The local landscaping business owner(s) you hire to spruce the place up.
You will also offer to pay them in discounted retail appliances. Like refrigerators. Slightly used high end computers, tablets or repossesses deluxe home entertainment systems. Say what?
And really nice things like state of the art, high end barbecue grills. Obviously they will definitely need some cash, right? But this way you can probably negotiate paying them or one of their major competitors in as little up front cash as possible. In exchange for at least some of the extremely valuable services they provide.
(Of course they or you had better make darn sure you seek out qualified tax structuring advice so you don’t end up in the bulls eye of the IRS!)
If Your Goal Is To Create And Maintain Customer Loyalty! (Here’s How You Or Your Main Competitors Do It!)
Here’s what else either you or your major competitors propose to any and all o the vendors who will be actively serving your second location. They will be given either free apps they can instantly download or just by way of having them as active VIP opt in email or text message subscribers.
Both they and their current and future employees. And their current and future vendors will get access to the free app as well. And they will be automatically grandfathered in for life. And they get to save 25% off every item in the warehouse.
Plus on their birthday, wedding anniversary, (if that applies. ) And on both Mothers & Father day. As long as they drag someone with them to you second location. Whose at least 18. They automatically save 40% off their entire purchase for day. Say what? As long as their still an active subscriber of some kind.
And the guest automatically qualifies to save 10% off any purchase they make up to $100 dollars. However, simply for joining one of your main lists before they leave the store.
They automatically qualify to save 25% off up to $500 dollars. This way both participants have plenty to talk about once they get back to their professional and personal inner circles. Don’t you agree? Absolutely.
This is just the tip of the marketing and promotional iceberg. And “why” you should definitely embrace at least inexpensively A/B split testing some type of creative marketing strategies and tactics. Don’t you agree?
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