Who Else Definitely Wants To Know How To Generate Referrals That Pay?
(Over And Over Again For A Fraction Of The Traditional Upfront Out Of Pocket!)
Does your current advertising, promotions are marketing efforts, typically produce a dismal one to one return (ROI), Return On Investment dollars? If so.
You can feel pretty darn good knowing at least you get your initial, upfront out of pocket investment is consistently being earned back. On the other hand. Sadly there are literally tons and tons of aspiring entrepreneurs. Who attempt to use potentially expensive PPC (Pay Per Click) advertising campaigns. And at the end of the day. Not only do they not consistently earn their money back.
But they eventually end up temporarily pausing their campaigns. Or permanently shutting their campaigns down altogether.Meanwhile. Both they and or their major competitors, can and should be looking into how to consistently generate referrals that pay.
Over and over again. For literally pennies on the dollar. And start consistently saving a ton of your extremely hard earned money. Sound like a plan you ca live with or what?
So Are You Currently Wondering How Can I Get Referrals Fast?
If so it’s an excellent question. Let’s say strictly from a hypothetical marketing scenario. You are currently one of the senior managers for an extremely upscale, popular beverage distributorship. And one of your most popular higher end beverages of choice is an extremely popular, mid level bottle of champagne.
Which normally retails for $650 dollars a bottle. Huh? And typically whenever or however your ideal customer gets exposed to it. One of three things typically happens over and over again. Just like the sun rising and setting.
1.) First: The initial exposure usually ends with these targeted, semi qualified prospects not only wanting to purchase at least one bottle of your lower or even higher end bottles of bubbly. Especially when they can initially do so at a slight or major, first time customer or Preferred Customer discount of some kind. No real surprise their. Correct?
2.) Second : At least X% of them definitely start consistently spreading the word, both on and off of social media, about your great tasting bubbly, correct? Absolutely.
And the more and faster the word spreads. The less money and other extremely valuable resources. Both you or your major competitors need to invest.
In potentially outrageously expensive, traditional advertising or promotional cost. And over time these upfront costs definitely add up. Agreed?
3.) Third: And just like clock work. A certain percentage of these first time customers, will definitely be purchasing an additional 3-10 bottles, at an average cost of $450 dollars each.
For extremely close relatives, friends, current and future neighbors. Current and future co-workers, current and future business partners and or current and future associates. Their adult kids etc.
So needless to say. Your ideal customer has a total lifetime customer value metric of anywhere between a low of $189 to a high of $5,500 hundred dollars. Give or take over the next five to seven year period.
Simply By Consistently Forming The Right Strategic Alliance Partners Your Business Or Service Can Potentially Skyrocket For Literally Pennies On The Dollar!
Basically for two fundamental reasons:
First:) Your top potential JV (Joint Venture) revenue or resource sharing partners. Don’ ever forget or overlook the undeniable fact. They currently have inactive customers.
Who more than likely. If they haven’t moved on entirely to a brand new vendor. All they need is a totally unexpected ethical bribe, initially provided by you or other local, non competing vendors.
And they’ll not only gladly come back to purchase more goods and services. But enthusiastically drag a friend whose at least 18 with them as well. Which further reduces you or your major competitors up front out of pocket costs. Right?
Second:) The other thing is. Any time these local, non directly competing vendors run their own, in house free list or database building free drawings.
Don’t forget. You or your major competitors, can and definitely should offer your relevant lower end products and services. (Lead magnets if you will.) As long term value building, second or third prize constellation prizes.
It’s a great and proven way for your non directly competing vendors to build some powerful, word of mouth and mouse buzz. And it’s a market tested way, for you or you major competitors to strategically and relatively inexpensively generate first time customers.
For literally pennies on the dollar. Don’t you agree?
Why Consistently Waste Your Extremely Hard Money On outrageously Expensive Traditional Advertising? (When There’s A Much More Effective Proven Marketing Alternative!)
Case in point. Let’s suppose one of your fellow Chamber Of Commerce members. Is a local upscale baby accessories goods and service providers. And since you or one of your other senior level managers, literally been on a first name basis with them for years.
Here’s what you or one of your local major competitors initially propose to them. Have them offer a free monthly or quarterly drawing. And the 1st grand prize wins a really nice higher end baby crib.
Which is also includes a really nice, state of the art baby mattress. And this normally retails for $450 dollars. Say what? Hey, your upscale, ideal customer(s) can definitely afford it. Right?
After or as soon as the 1st, 2nd and 3rd grand prize winners are announced. Via either opt in email or text message etc.Let’s say a grand total of 1,500 or X number of local women who earn good incomes. Entered the free drawing.
Are You At Least Semi Open To Discovering How To Master The Art Of Low Cost Referral Generating?
The remaining 1,497 or X number of participants. Guess what they also receive. And extremely time sensitive fourth place gift certificate from the baby accessories store.
Where for an extremely limited time. They save 20 or X% off any purchase up to 500 or X amount of dollars. Plus, as a totally unexpected ethical bribe bonus worth X. Simply for dragging a friend with them to your beverage distributorship, whose at least 18 before your market tested gift certificate expires.
They automatically save 40% off any purchase of mid level champagne or wine you currently have in stock. And simply for joining your opt in email or text message list. They automatically get to purchase at least one bottle of your mid level champagnes or mid level dinner wines for your actual costs. Say what?
You know the type of long term, positive word of mouth and buzz.This type of marketing/promotional strategy will definitely create. Correct? Absolutely. So now how do you honestly feel about consistently generating referrals that pay over and over again? For literally pennies on the dollar.
Is Your Business Or Service Finally Ready To Make It To The Very Next Level Or Two?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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who also target, small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
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