So are you currently familiar with the so called “sandwich generation?” Does that particular term ring a bell?
And equally as important, ‘what’ in the world, can the so called ‘sandwich generation, possibly teach some extremely savvy entrepreneurs, about bank account filling marketing leverage?
Basically, the “sandwich generation” are usually, young men & women, typically in their mid to late twenties, thirties or early to mid forties.
Who are in the process, of caring for or finishing raising their own kids, and being and or becoming, the primary (caregiver) provider, for their elderly parents, in laws and or older relatives etc.
Basically, the so called ‘sandwich generation’, defines an entire group of individuals, who clearly didn’t plan on finding themselves in such a predicament, but for any number of reasons here they are.
So What In The World Can The So Called Sandwich Generation Teach Some Extremely Savvy Entrepreneurs About Bank Account Filling Marketing Leverage?
Here’s the first potential eye opener. Keep in mine, in the above described, all too common situations, it’s the so called ‘sandwich generation’, which is located in the middle, correct?
Now stop and think (for just a second) about your local banker and or credit unions position.
You deposit your extremely hard earned money into the bank or local credit union, do you not? And they in turn, re-loan your (our money), to other individuals, be they business owners, service providers, aspiring entrepreneurs, and or just plain ole regular citizens, correct?
So Are You Wondering How Marketing Leverage Can Possibly Make You Rich? ( Or At Least A Whole Lot Better Off!)
It’s a fair question. And the short answer is the following. When you, I or your major competitors can consistently get a whole lot more done. Without needing more people or money in order to consistently do it. You’re benefiting from some form of leverage. Case in point.
You systematically A/B split test your main power headlines. Or opt in email subject lines until you discover which one (if any) consistently out produces the others. Sometimes by size able margins. Which you would not have realized were it not for strategically A/B split testing them against one another.
Now you’re consistently generating more bankable results for less and less effort, resources or assets being utilized.
Extremely Successful Entrepreneurs Routinely Benefit From Some Type Of Marketing Leverage! (Do They Not?)
But here’s one of the primary keys to their long term success.
While they may routinely offer us, peanuts for the temporary use of our money. While they’re paying us rent on our money for anywhere from 1-3%, max!
They’re steadily charging their borrowers, anywhere from 6-22%! 😀 No wonder they often own the biggest buildings in town, correct? 😀
Now let’s add in at least eight zeroes, and it’s (hopefully) starting to become crystal clear, how and why, they’re financially successful. Because let’s face it already gang, if you (or I), can consistently borrow, anywhere from 100 million or one billion dollars from the general public.
And typically pay just 1-3% to temporarily use it, and successfully re-loan it, and charge anywhere from 6-22% or more. (Minus a few occasional defaults.)
And routinely pocket the difference! You’re definitely doing okay! Don’t you agree? 😀
Your Entrepreneurial Skills Help You Create Bank Account Filling Marketing Leverage!
Case in point. So let’s suppose there is a local startup architecture firm, which is steadily losing money month after month.
Primarily because their outrageously expensive, traditional advertising campaigns, rarely if ever, break even, and or just barely do so, on the front end of their sales funnel.
So as a direct result, they struggle from month to month to pay their fancy office space, secretarial costs, and bring home a decent paycheck, between the three major partners.
So for the last seven months they have constantly been laying out, in excess of $6,500 -$10,000 dollars per month, and just barely, breaking even.
And all three are pretty darn close to totally exhausting their current life-s savings, desperately trying to keep their firm afloat!
Thank Goodness Extremely Savvy Entrepreneurs See And Understand The Value Of Effective Lead Generation Strategies And Or Tactics!
Now because these three struggling architects are also members of a local meetup group which meets every Monday, at an extremely popular local Mom & pop diner.
An extremely successful, local real estate developer, knows all too well, what these three partners have and will continue to go through.
Unless something changes incredibly fast. And because the extremely marketing savvy real estate developer understands basic lead generation strategies and or tactics.
Here’s what they propose to the struggling architects to not only help them save their failing business. Which truth told, if they don’t turn things around really quick.
All three will definitely soon be looking for jobs again!
Profitable Lead Generation Strategies And Or Tactics Help Create Multiple Streams Of income Producing Opportunities!
Basically, what the extremely marketing savvy real estate developer sees in the struggling architects situation is, the chance to leverage their dead leads file, and profit from them in two potentially profitable ways.
1.) First: The real estate developer will in essence help teach the struggling architects, ‘how to’ be much more effective marketers. And teach them ‘how to’ lead generate for literally pennies on the dollar.
And once the architects exhaust the leads, the developer will contact these semi qualified leads, via a potential referral from the architects and attempt to sell these semi qualified leads, a custom built home and or structure of some kind.
Savvy Entrepreneurs Don’t Mind Being In The Middle Of A Potentially Profitable Situation!
2.) Second: Here’s where the potential ‘sandwich’ type opportunity presents itself for the extremely marketing savvy real estate developer.
Inevitably some of the architects so called ‘dead leads’ may need an even more established developer to built a custom home and or structure, which may ultimately costs several million dollars! 😀
And because this rather small, Mom & pop type of real estate developer currently specializes in their bread and butter single family homes, priced somewhere between $150,000 – $500,000 dollars max.
It’s a bit of a stretch for them to build homes and or structures quite so large.
Whose Your Small Business And Or Service Can’t Earn Big Money Simply By Becoming A Referral Agent!
So rather than risk getting completely out of their element and taking on additional increased costs and other totally unexpected responsibilities, legally speaking. 😀
They simply do the next best thing. Huh?
They merely refer those particular semi qualified leads to an even bigger, more established, local real estate development company which routinely specializes in building multi million dollar homes and commercial structures.
No Wonder Lead Generation Is a Multi Billion Dollar A Year Industry!
And the bigger firms gladly pay the smaller firms in essence what is a lead generation referral fee of anywhere between $5,000 – 25,000 dollars each! 😀
So are you starting to appreciate what the so called ‘sandwich generation’, can definitely teach extremely savvy entrepreneurs, about some bank account filling marketing leverage techniques and or strategies!I sincerely hope so!
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
