What The Heck Do You Mean You Still Don’t See The Potential Long Term Value Of Strategic Alliances!
So you’re finally ready, to go full steam ahead.Correct? Major congrats. Me too. But here’s the thing.
You’ve gotta decide entrepreneur. What proven, (marketing or promotional methods), will you use. In order to start seriously making some ground.
Have you already tried, any type of (PPC) Pay Per Click ad campaigns yet? And if so. Honestly. What were your results? Did you at least initially break even on the front end of your marketing campaign?
If not, this perhaps it’s past time, you started routinely forming, some type of mutually beneficial strategic alliances. Don’t you agree?
Because if you did. Once you strategically A/B split test, various market tested approaches. And you customize an income generating back end component, to you sales funnel. You or your major competitors, (going forward), will know with reasonable mathematical certainty.
Ever time you invest X, in a market tested campaign of some kind. Even though your initial front end, may only be or barely breaking even.
Your long term, residual sales and other revenue generating efforts, will consistently pay off. Over time of course. Multiple times.
And literally for years and years to come. Sound good?
You definitely Don’t Need Nearly As Much Outrageously Expensive Traditional Advertising! (Once You Or Your Major Competitors Start Forming Mutually Beneficial Strategic Alliances!)
Case in point. Let’s suppose you rent one of those (rather tiny!) push carts. You often see local, smaller size businesses or service providers, rent.
During the mad holiday rush in the the most popular malls, in your city. And typically. Believe it or not. These some what tiny carts, can run in price. Anywhere from $1,500 to $5,000 dollars per week. Say what? that’s correct.
Just depending o course. On the actual size and popularity of that particular mall. So let’s say, a local Mom or dad-preneur.
Decides to invest $3,000 – or X amount of- dollars, to rent one of these carts, in the second most popular mall in their particular area. Which means, within a six or seven day period.
They’ve gotta consistently clear at least $4,000 a week gross. Or more, or it’s probably not worth the overall effort or front end expense. Agreed? Here’s how and where, your retail jewelry store.
May be able to not only help them out in a major beneficial way. But quiet as it’s kept. You can also, dramatically lower your traditional, front end lead generation cost, by as much as 30-60% or more. Say what? How cool would that be?
Even Though You May Not Realize Or Fully Appreciate It Just Yet! (You Or Your Major Competitors May Be One Properly Implemented Strategic Alliance Away From Some Major Success!)
So here’s what you or your major competitors, initially propose. You will gladly pay them, (initially) $50 or X amount of dollars per lead.
Simply by sponsoring-paying for- a free drawing. They set up on their push cart. And you could one of two ways initially. First. You create a really large and nice sign.
So the passers by. Which in this particular case, will be 95-99% local women. And they can simply fill out, (print) on a one or two sided, market tested index card.
Their first & last name. Their local phone number and physical address. (Including BTW a valid P.O box address.) And they’re automatically entered into a free drawing. For a chance to win an extremely beautiful, $2,500 dollar, diamond studded necklace.
And the gentlemen, get a chance to win a nice, Men-s Rolex watch, which normally retails for at least $2,500 dollars. Of course, neither 1st grand prize, actually cost you or your major competitors, anywhere near the retail price. In terms of actual hard cost. Agreed?
A Properly Implemented Strategic Alliance Is Worth A Ton In Outrageously Expensive Traditional Advertising Or Promotional Methods!
Coming up shortly in part two. You or your major competitors, will discover, how you systematically and strategically leverage, the potential, positive word of mouth and mouse buzz. Both on and off of social media. From all of the runner ups. Okay? Thanks for the marketing leeway.
Anyway. Here’s the other, little known, rarely used, ninja marketing strategy you or your major competitors will utilize, with the vendor of the push cat. especially whenever it’s a local Mom/solo-preneur.
Each day, one of your top, female associates or managers of your retail jewelry store. Will also have a seat, right near the push cart vendor. And the lady will pick out, a really nice, $2,000 dollar, diamond studded necklace.
Along with a really nice pair of diamond studded earrings, which typically retail for at least $50 or X number of dollars. (What’s up with that?) And they will be allowed to wear them, until they shut their cart down for the day.This way, as local women approach their cart.
Your awesome looking bling, at some point, will definitely be a topic of conversation, right? For sure.
Are You Finally Starting To Appreciate The Long Term Money Making Potential Of The Right Type Of Customized Strategic Alliances?
And each time it does. Your lady vendor,directs those potential, or actual customers, to a sign, somewhere on their cart. Which rads. Get an extremely time sensitive gift certificate, for a great looking charm bracelet, from “blanks jeweler,” with any purchase of $60 or X dollars or more.
At which point, you actual hand them one of your best, market tested, hand written, date sensitive gift certificates. And side (A.). informs them. They come alone, before the expiration date.
And they can save 10% of a really nice charm bracelet, which normally retails for at least $99 dollars. However, simply for dragging a friend with them. Whose at least 18, before the hand written expiration date. And they can automatically purchase a really good looking charm bracelet, which normally retails for at least $250 dollars. Say what?
And they get to purchase it, (for an extremely limited time!) for just $89 or X amount o dollars. In essence. Some ridiculously low price. In order to constantly generate, some positive, viral word of mouth and mouse buzz. From now on. For literally pennies on the dollar. Correct? Absolutely.
Hopefully You Can See And Appreciate How This Only the Tip Of the Entire Marketing Iceberg!)
(Plus! Don’t forget. for every local mall visitor, who completely/properly filled out the vendors, one or two sided index card. You initially pay them, at the end of each day. Fifty or X dollar per lead. So let’s say at the end of day one. Two hundred fifty women, filled out their index card. You pay them in cash.
Are you sitting down? Or in this case a certified check, for a staggering $12,500 dollars. Say what? Do the math and see for yourself. 250 x $50 dollars per lead = $12,500 big ones. Can you honestly live, with these previously untapped, marketing possibilities? Great. Me too.)
Going forward. Can you now better appreciate, how and why, the right type of customized strategic alliances, is no longer an option? Great. Good answer.
So What The Heck Are You Waiting For? (Get To It Already!)
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