(The Mega Best Selling Author Of The Popular Nothing Down Real Estate Investment Series!)
Hopefully at least some of recognize the name Robert G. Allen, correct? He originally grew into both nation as well international fame. As a direct result of publishing a series of outrageously books.
Titled “Nothing Down.” And the rest as they day. “Is history.” Although he may or may not have made a ton of money investing primarily single family homes.
He clearly made a fortune selling, marketing and promoting both his “Nothing Down” books series. Live multi day workshops, retreats, home study courses, newsletters and high end coaching/mentoring programs etc.
Which definitely makes you wonder.
What can any of his successful mega best selling books. Possibly teach you and I about strategic email marketing tactics?
It’s Time You Started Strategically Leveraging Your Opportunities!
Robert Allen was and remains one of the iconic real estate gurus of the ages. He’s successfully rebranded himself several times over the years.
He and several of cotemporaries are not without their constant barrage of extremely harsh critics! 
Some has gone as far as to accuse him and many other real estate gurus.
As peddling toxic, potentially hurtful real estate investment advice. But no matter which side of the arguments you happen to fall on. One can deny the massive fortune he and others in his category have and continue to make.
Marketing, selling, advertising and promoting his/their advice.
To an audience with an insatiable appetite for their not exactly cheap advice. He though Robert has declared business bankruptcy at least once over the years.
Just to at least attempt to be fair. When Robert Allen and other “Nothing Down” real estate gurus use the term “Nothing Down” or “No Money Down” real estate acquisition strategies.
Let’s Talk About Systematically Lowering Your Advertising Costs!
In Bob’s case. They might purchase, (meaning) they legally tie a property up. Typically a well maintained single family home. Which appraises for $250,000 dollars or X. With a 6% interest, fully amortized, (paid off) over 30 years. Assume -able mortgage/loan.
(Not many of those fully assume-able mortgages around these days BTW! (And if they can’t legally assume the loan. Then they purchase it via a Contract For Deed/Land Contract purchase.)
And these investors immediately turn around and advertise/resell the property. (Via a double closing procedure. (For “No Money Down” to their new buyer(s.)
For the same $250,000 dollar sales price. (Say what?) Where’s the potential profit in doing so? They resell to their new buyers for a slightly higher interest rate.
Say 9.5% fully amortized for the same number of remaining years left off the unpaid balance of the loan. They earn the 3.5% difference in interest payments per month.
And of course they have other slightly more sophisticated financing alternatives.
So What If Anything Does Any Of This Have To Do With The Strategic Use Of Email Marketing?
So glad you finally asked entrepreneur. Remember “No Money Down” simply means 100% financing or leverage of various assets and or resources.
So here’s the email marketing hypothetical example. A local, independently owned hair or nail salon owner. They and or they Joint Venture (JV) partners.) Sponsor/hold a free 30 day drawing.
And the 1st grand prize winner. Automatically wins $1,000 dollars or X worth of hair or nail salon services.
This should build help them build a rather large opt in email list, right?
There’s All Types Of Previously Untapped Marketing Leverage Available To You And Or Your Major Competitors!
Meanwhile they (or you!) Sign up with a reputable paid email service provider. On a free 30 day trial basis. Or in the case of Aweber, my paid email service provider of choice.
You can set up an account. And not pay a nickel until thh you and eir list reaches and exceeds 500 subscribers. After 30 days they announce their 1st grand prize winner.
(They can even have 2nd & 3rd grand prize winners too. :-D) They announce their 1st grand prize winner. But offer the other 99% of the runner ups.
An extremely time sensitive offer. As long as they drag a friend with them to the hair or nail salon. Who’s at least 18. More than likely, they’ll sell enough to cover the monthly cost of the reputable paid email service provider.
Thus they or you will have just completed a conceptual “No Money Down” transaction, agreed? That’s just a tiny sample of what mega best selling author Robert G. Allen.
Can potentially teach you and I about strategic email marketing. As it pertains to “No Money Down” strategies. Any questions?
Start Looking For Some Proven Ways To Leverage Either Your Assets And Or Opportunities!
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