So did you notice, how in part one, some of today’s, extremely savviest entrepreneurs, can and often do, turn to some of the most unlikely sources, for an instant surge of brand new, previously untapped cash flow generating opportunities?
And the funny thing about it is, very often, as you will see in this sequel post.
Very often, the previously untapped, proven sources they are so desperately seeking, are often buried just beneath the surface, of where they’re currently looking!
You are about to discover, even more proven ways, to view any given situation, so that you can uncover, a potential, hidden profit center or two!
Entrepreneur, does that (at all) sound like something, you would sincerely be interested in learning more about? Great!
Because whether you currently realize (and or) readily acknowledge it or not, there are far more viable marketing possibilities, available to you and or your major competitors, than you’re fully aware of!
And not being aware of them, is potentially costing you a bundle! And then some!
So What Or Where Is This So Called Proven Source That Some Of Today’s Savviest Entrepreneurs Often Turn To When New Conventional Business Is Nowhere To Be Found?
Last & gentlemen, before diving in, (please) stop and consider, this incredibly graphic, true life example, of turning an unconventional source of new business leads, into a thriving seven, (and three short years later), eight figure a year business!
Most of you, are at least, (semi familiar) with the age old, network marketing, (aka) MLM (Multi Level Marketing industry, correct?
Well, (not so long ago), there was a struggling,practically on the verge of quitting, newbie network marketer, that stumbled upon a creative marketing strategy, that not only saved his business, but made him rich and an industry legend in the process!
One of his up line sponsors, was so swamped and backed up with more (semi hot), to flat out hot leads, he and his wife and other immediate, down line team members, couldn’t possibly, effectively follow up on them!
So he & his wife, (almost) as an after thought, turned to this struggling, cash challenged newbie, (who was also part of his down line),and told him to methodically follow up on X amount of leads per week, and as he needed more fresh leads, depending on ” how” things progressed, he would get more supplied to him, absolutely free of charge!
Are You Finally Starting To Realize And Appreciate How Many Different Ways There Are To Look At Potentially Profitable Lead Generation Strategies And Or Tactics!
(And if those leads were still mildly to sincerely at all interested, the newbie, because he had nothing but spare time, was free to pursue recruiting as many of them as he could possibly handle!And that’s precisely what he did!)
Which basically meant, other than his time to follow up, initially, the struggling newbie, had very little upfront, out of pocket cost!
Well, the short of it is, using this and a few other proven marketing strategies, he (both) learned,and discovered over the next 18 months, give or take!
The once struggling newbie had created a steady seven figure income for himself and growing family!
And within three short years, he transformed his initial network marketing success, into a reliable eight figure information marketing business!
Based on (now),what is often simply referred to as multiple streams of income!All based on strategically following up on another entrepreneurs so called dead leads!
Ladies & gentlemen, are you creative marketing juices starting flow or what? 😀
So What Current Dead Or Under Utilized Assets Could You Use As Lead Generation Bait For Another Profit Seeking Vendor?
Now back to our (hypothetical) marketing example in part one.Only this time, let’s use a bank account filling reverse? Huh?Instead of the real estate developer being the one to approach the struggling architects, instead it was the other way around this time!
Once the temporarily struggling architects, discovered “how to” take what they had, and turn it into an advantage for another profit seeking vendor, they were ready to aggressively market their advantages!
So now, since they’ve become acutely aware, their (so called) dead leads,which they technically had no more commercial use for,found those dead leads, did indeed have potentially significant value to another profit seeking vendor!
So they aggressively approached, a fairly successful, (translated), they approached a successful, local real estate developer, that specialized in building owner occupied homes, in the low to mid six figure range.
In other words, he routinely builds single family homes in the $200,000 to $500,000 dollar range.
Don’t Be To Quick To Discount The Long Term Earning Potential Of Your Various Entrepreneurial Ideas And Or Strategies!
So here’s what the (quickly) becoming marketing savvy architects propose. They want the successful real estate developer firm, to underwrite (finance) a booth for the architects, once every 90 days, (once every quarter), at one of the many popular architecture trade shows.
And a really good, professional booth, with all the bell & whistles will easily cost somewhere in the $10,000 dollars range! And the savvy architects will offer, (what else?)
A free drawing, to attract, and semi qualify the participants at the these popular quarterly trade shows!
And the grand prize winner, wins architectural plans to be drawn up, plus a $500 dollar gift certificate to a respected, local law firm, to help offset the buyers closing costs!
But here’s the thing, (on average), that is to say, once every 90 days or so, about 300 prospective home buyers would enter the architects free drawing!
Which also means, a staggering 299 of them, once every 90 days or so, don’t win! Correct?
And those 299 or 1,196 potential prospects per year!(299 x 4 = 1196 potential prospects per year.From this one incredibly simple strategy alone.)
Ever Notice How Some Of The Most Effective Entrepreneurial Ideas Are Originally Born Out Of Necessity And Or Desperation?
If you or the successful real estate developer, bothers to do the math, they quickly discover, for an investment of just $10,000 dollars, (x amount of dollars) per quarter.
Or $40,000 dollars per year, they get direct access to 1,196 semi qualified, hot leads.My friend, you wanna do the math, to see just “how” little the real estate developer is paying per semi qualified lead?
They quickly realize, there is simply no way for them to consistently invest that little per lead!
And other savvy entrepreneurs, might want 10-25% of the real estate builder/developers gross profits!As opposed, to simply paying X amount per lead!Paying X per lead is so much cheaper and neater!
Successful Entrepreneurs Learn How To Learn Both Ends Of Their Business And Or Service! (And So Should You!)
So even though the architectural firm, was once struggling, just to survive, now they’ve discovered a simple way to create some passive back end profits streams, and simultaneously grow their firm.
Based off of aggressively marketing their (so called) dead leads, to another profit seeking vendor, that’s non competitive, but needs their exact same customer base, but for different reasons!
And of course, if it’s still not obvious, the architectural firm aggressively follows up, with the other 299 runner ups, and offers them X% off their services, and they typically average 25-40% response rates!
Which equates to literally tens of thousand of dollars in gross front end profits, and tens of thousands in back end, joint venture arrangement gross profits as well! Ladies & gentlemen, does the strategic use of so called dead assets make economic sense to you?
Can you see “how” some of today’s savviest entrepreneurs make this strategy pay off big time? Say yes! Great!Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Hi Mark
When I had a traditional offline kind of business – property and finance – we would run shopping center promotions etc. We sponsored competitions to induce people to give us their contact details. Only one winner per promotion but of course all the non-winners were contacted by phone too. We treated them as prospects for our products/services. Sales were invariably made.
Your idea extends the concept a little further, but in reverse. Ideal for cash-strapped entrepreneurs who don’t have an advertising budget. Simply leverage someone else’s promo dollars by snaffling up their so-call ‘dead’ leads.
Looks like a winner to me
Good one, Mark
Kim
Kim Willis recently posted…Business Posture: How to Play the Posture Game and Crush Your Competitors
Thanks Kim!
That sounds like it was an awesome promotion!
I only wish you had the space to share
the full scope of the promotion, because I’m sure both me and my audience
would get quite the education!LOL!
But as you pointed, (so called) dead leads and or inactive leads is a
huge, virtually untapped mega profit center waiting to be mined!LOL!
There is a ton of back end potential just lying there!
Thanks so much for sharing some incredibly
valuable insights!
They are always welcome and greatly appreciated!
Mark Newsome recently posted…What Source Extremely Savvy Entrepreneurs Turn To When New Business Is Nowhere To Be Found!Part Two