What So Called Creative Real Estate Financing Can Teach You About Successful Marketing!
(And Perhaps Jump Start Your Creative Marketing Juices In A Positive Way!)
At least some of you over the years. Have probably not be able to sleep at night/early morning. and while you’re flipping through your TV channels.
You eventually come across one of those notorious late night cable TV, 30 – 60 minute infomercials. Where the sponsor is some man or woman. Sometimes literally dripping with some extremely eye catching bling, correct? 😀 And they’re either driving a luxury car.
Or they’re standing in front of (their supposed!) mansion. And conveniently in the background. You see at least a few really nice looking luxury cars in the background.
(Unfortunately that same particular scene can also describe a ton of the “get rich click” gurus & guruettes constantly seen all over the Internet these days. Would you not agree? 😀
But “what” exactly can these advocates of so called creative real estate financing possibly teach you and I about successfully marketing your awesome products or services? (And is it really worth learning?)
Take A Closer Look At What Some Creative Marketing Incentives Can Do For You Or Your Major Competitors!
As some of you already know. I am the proud author of a 160 page self published workbook called. “How To Profit Through Discounted Notes.” (The Joint Venture Program.)
And the main purpose of the text. (Which is partially featured in the image directly below. :-D) It primary targets the biz opp seekers market/industry.
(BTW, the image is a screenshot from a recent guest podcast appearance on AIA (Alternative Investing Advantage). You just click the image to watch the entire 48 minute episode.)
What So Called Creative Real Estate Financing Can Teach You About Successful Marketing!
Sometimes It’s Best To Simply Super Leverage What’s Already There! (And Stop Trying To Create Situations Which Don’t Currently Exist!)
Try this next hypothetical marketing example. Which as always entrepreneur. Is strictly for marketing illustration purposes only. The vast majority of the so called “Nothing Down “, (aka) “Creative Financing” strategies and tactics.
the owner of the residential, commercial or raw land transaction. They usually accepted some type of owner financing option. In order to help facilitate, (finalize) the sale.
Which means the owner(s) agreed to receive monthly or incremental payments of some kind. Plus interest on the remaining balance, (equity) they agreed to finance in order to complete the sale.
And yes the terms can in some extremely rare cases. Be very creative and profitable. Just depending on both the motivation and overall desperate of the seller(s.) 😀
You’re Ability To See Past What’s Typically Available! (Can And Will Be Your Key To Some Long Term Marketing Possibility!)
Again strictly for hypothetical marketing illustration purposes only. Let’s say an extremely motivated seller. Sold their residential, single family property.
And agreed to accept the following (owner carry back back) financed note and or deed of trust. (Please don’t mind the technical terminology being used here. 😎
They’re financing a 60,000 second mortgage or deed of trust for 15 years. Fully liquidated at 6% for (180 months. 12 monthly payments x 15 years = 180 months.)
Forget the money payment amount for now. let’s say the owner(s), for whatever reasons decides they no longer wish to receive the monthly or periodic payments.
And they want to sell either the entire remaining unpaid balance of the owner held note. Or they only wish to sell a partial amount of the remaining number of payments.
Providing Valuable Services Of All Kinds Is Definitely A Proven Marketing Strategy!)
(That’s what my 160 page self published workbook teaches these biz opp seekers how to do. Find or advertise/market their services to these multi billion dollar a year industry.)
And they successfully negotiate a cash price for those remaining payments. Which are usually secured by the underlying property. And the institutional investors who routinely buy these real estate secured income streams/owner financed notes.
They typically pay 90 – 100% of any and all standard closing costs too. 😀 My text teaches these previous, real estate financing newbies.
How to either find or create these type of all too common real estate financing deals. And submit/fax a worksheet which I provide via my text. 😀
The institutional investors will decide which transactions best meet their particular investment criterion. They offer a cash price. Paid via certified check at the closing.
The commissioned only bird dog/referral agents. In other words. The one or two percent of the biz opp seekers. Who not only purchase my text. But also implement what they learn. 😀
Here Comes The Potentially Profitable Fun Stuff!
They offer a competitive cash price to the owner(s) of the note. Minus whatever amount they wish to earn as their commission for helping the owners get the cash they desired!
And if their cash pay out offer is accepted by the note holders. For either a partial or full liquidation payout. I gladly split that successfully negotiated spread with them, (or you!) 50/50!
But here’s what I wanted you to focus on. A private investor, (with little or none of their own money!) Could successfully negotiate to buy one of these privately held notes. Using private, non institutional investors of their own.
So the cashless investor. Could arrange to buy the privately held note from the owners for X. Let’s say the note’s terms is for X per month for 15 years, (180 moths) at X% interest. Fully amortized. (Meaning each payment pays so much to repay the original principal amount borrowed.)
And the remaining balance goes to the agreed upon interest rate. So let’s say the private investor expects to earn/yield 14%
or X on their investment.
The Further You And I Can See Beyond The Obvious! (The More Long Term Profit Generating Opportunities You Can Create Or Participate In!)
Suppose it takes a grand total of 12 years. Or 144 payments of X for them to receive both their original principal investment and their stated interest back.
This would still leave a total of 36 remaining payments of X left in this private income stream. And the “cashless” investor is legally entitled to them. At the tail end of the payment stream. (Unless of course the debt obligation is either repaid early or it gets refinanced. 😀 )
Just for the sake of hypothetical marketing illustration purposes only. Let’s say each payment is $475 dollars per month even. And the creative ‘cashless” investor.
Is now legally entitled to the remaining 36 payments of $475 dollars per month. For a grand total of $17,100 dollars. ($475 x 36 = $17,100 dollars in total remaining payments.)
The creative, (extremely hard working!) “cashless” investor could theoretically create 3- 10 of these back end future pay days per year. On a full or part time basis.
And look forward to either creating a potentially lucrative future monthly income stream. Or make it in the note payers best interest to pay the remaining debt balance off and receive some type of incentive based discount for doing so.
Rather than go any further. Let’s cover the balance of this entire strategy. And ‘how’ these proven real estate financing strategies & tactics. Can potentially pertain to successfully marketing my 160 page self published text.
See you in just a little bit in part two, okay?
When It’s All Said And Done Entrepreneur! (Remember You And You Alone Have To Be Or Become Your Main Source Of Motivation!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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