What Extremely Savvy Entrepreneurs Like You Can Learn From Conversational Selling!
(No Matter How You Primarily Market Or Promote Your Business Or Service!)
Please be brutally honest here. Have you ever had one of those totally one-sided conversations?
You know the ones I’m referring to right? It’s all about the other person. They probably
are not familiar with the phrase conversational selling. And have no need for it. And see no place for it
in their current or future conversations, right? It maybe okay if you’re just conversating with friends, family members
or co-workers.
But it’s definitely not cool, if you’re attempting to establish a rock solid relationship with a potential customer. Don’t you agree?
It’s Very Difficult If Not Impossible To Use One Sided Conversations To Exponentially Grow Your Business Or Service!
Not to be misunderstood here. Whenever you and I are speaking or visiting with the aforementioned groups. It’s okay to get a little self centered every now and then. But when it pertains to business. Your copy writing, which definitely includes your email messages, postcards, flyers, business cards or letters etc.
Entrepreneur they need to be laser focused on the benefits your products or services convey to your target audience.
And of course the same holds true for your website and or lead capture pages main power headline and sub heads. Or the bullet points on your postcards etc.
You gotta constantly convey the “What’s in it for me?” angle. Hit them over the head. So they understand ‘what’s you their best choice. My blog posts or my podcasts don’t have to reach a gazillion people. Just those who are specifically looking for the benefits and services my products, services and skillset target.
Nobody, (especially!) your ideal prospects who only hear, read or listen to you and go on and on about us. And “why” we seem to think our products or services are so great.
Instead they want to know “how” whatever we market, promote an sell. Solves their major issues and challenges.
You Wannabe And Stay Top Of Mind? (Help Your Target Audience Solve Their Most Pressing Issues And Or Challenges!)
Entrepreneur do be afraid to over deliver and go the extra mile for your target audience. And be selfish in the sense. You only try and serve your specific audience. Don’t or stop spreading yourself too thin.
By trying to be all things to all people. It doesn’t work. You only end up losing all or most of your extremely loyal audience. Those of you who’ve been regularly reading this blog. You know “why” you’re still around, correct? And that’s “what” I try to constantly supply. So we both ultimately get ‘what” we want.
You start doing the same. An watch ‘how” sticky your content becomes. To your ideal target audience. And that’s who you concern yourself with. So who else up for routinely implementing some potentially bank account filling conversational selling, say I!
Entrepreneur Your Ultimately In The Drivers Seat! (At Least If You Really Wish To Be!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)that you can apply to your business, product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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