What Do Savvy Entrepreneurs Know About Effective Lead Generation Their Major Competitors Don’t? Part Two
So did you happen to notice in part one, some of today’s savviest,(not to mention) creative entrepreneurs, manage to not only dramatically lower, their traditional upfront out of pocket, traditional lead generation cost, on both the front and back end of their sales funnels.
But they also, strategically leverage other successful vendors various assets of all kinds.
Because sadly,far too many otherwise extremely accomplished entrepreneurs, often either overlook and or ignore altogether, the opportunity to dramatically move their businesses, and or services forward in a big way!
Simply by strategically leveraging assets, it has taken other successful vendors, tons of their extremely valuable resources, and (not to mention) time and money to acquire, generate and or create!
And now, another astute marketer, can dramatically lower their ongoing cost and time investment, in order to gain access to these same extremely valuable assets!
Like for instance, another successful vendors customer/client base and or their target audience!
So What Little Known Secrets Do Some Extremely Savvy Entrepreneurs Know About Effective Lead Generation Their Major Competitors Don’t?
Most small business owners, service providers and or aspiring entrepreneurs, don’t readily make the very important connection, between how much time, effort, not to mention financial resources, another successful vendor has already invested, in order to reach their current level of success!
And when they strategically leverage those vendors various assets, (especially their customer/client lists) they are dramatically lowering their own, upfront out of pocket traditional costs by significant amounts!
Case in point; let’s take the case of a very successful, local retail furniture concern. In all likelihood, the way they’ve primarily built their business thus far, is by the outrageously expensive traditional advertising promotional means.
Which includes, years and years of spending a fortune on expensive, local TV, radio and newspaper ads etc.
They may have also spent a fortune over the years, settling for dismal response rates of one percent or less, trying to build their customer base using various direct mail campaigns.
No Matter The Current Size Of Your Small Business And Or Service Is You’ve invested A Ton Of Resources In Order To Get It To Wherever It’s Currently At!
Think about how much effort and financial resources, (primarily) their hard earned money, this retail furniture concern, has probably invested over the last five years alone, attempting to constantly build their business this way.
The vast majority of their daily,weekly and monthly ad/promotional budget, (at best) has been wasted on reaching a highly untargeted mass market of potential first time customers, that for the most part, has little or no current interest whatsoever,in their businesses and or services!
Yet, their still stuck with those, (not exactly inexpensive) sunken cost, are they not!Think about that (startling fact) for just a second!
You are (literally) talking about tens of thousands, or hundreds of thousands of dollars, over the last five to seven years!
Savvy Small Business Owners And Or Extremely Crafty Service Providers Can Both Save And Make A Ton Of Money Simply By Strategically And Creatively Leveraging Other Successful Vendors Assets Of All Kinds!
Armed with this (slightly) brand new marketing perspective, think about how much time, money and effort and other extremely valuable resources, the extremely savvy CPA firm can avoid wasting, simply by leveraging the established furniture concerns current customer base and daily foot traffic!
By paying the actual cost to sponsor a free drawing, hosted by the furniture concern. And remember, since the CPA firm, only wants access to the furniture concerns customer base, that currently owns their own house, condo and or townhouse etc.
Those are the only ones who are eligible to enter the stores free drawing!And since the furniture concern has two floors.
The CPA firm will probably only need a grand total of five or six, (really big) floor signs, in big bold red letters, (announcing) their free drawing for legal homeowners only!
And the furniture stores customers get a chance to win a $10,000 dollar furniture re-make over!
And of course, the incredibly marketing savvy CPA firm will gladly pay the furniture concerns actual hard cost, plus any applicable taxes and or fees, in exchange for getting direct access to all those potential first time customers, and hopefully long term repeat clients as well!
Because as you recall, (both) the CPA firm and the retail furniture concerns,ideal customers have total lifetime customer values, of anywhere between $25,000 to $40,000 dollars each, over a five to seven year period!(Give or take.)
Savvy Small Business Owners And Or Service Providers That Market Like Crafty Entrepreneurs Usually Don’t Stay Small For Too Long!
Now just in case,(it’s still not) crystal clear, why the CPA firm is so darn eager to sponsor (pay for) the $10,000 dollar furniture re-make over free drawing, that specifically targets homeowners only!(Especially since the retail furniture concern is rather upscale and targets the more affluent!)
It’s because, the CPA firm wants to offer those homeowners, especially those that live in homes in the $500,000 dollar range and up!
The CPA firms wants to offer them ,(both) their tax reduction services and estate, and advanced estate planning packages!And they also want to service these upscale individuals personal and professional inner circles as well!
And rather than continuously pay anywhere between $250 – $400 dollars per lead or more!Using some of the traditional, outrageously expensive methods we’ve already detailed!
Instead, they prefer to creatively leverage another, (already established), and respected local vendors current assets, and simply create an irresistible free drawing offer, and let those most qualified prospects, leap at the chance to a win a $10,000 dollar furniture re-make over!
And since the furniture concerns actual hard cost, once you include any applicable fees and taxes etc; tally up to $6,700 dollars!The CPA firm is only paying 67 cents on the dollar!
Savvy Entrepreneurs See The Benefit Of The Benefit! (And Beyond!)
Plus, they can easily generate, anywhere from 1,000 to 1,300 semi qualified leads, over a five or six month period!
And they can systematically follow up with, over time, with other irresistible offers and or special extremely “time sensitive”announcements etc! What’s that workout to per lead? If they generate 1,000 semi qualified leads over the next five or six months!A whole lot less, correct? Bingo!
And of course it goes without saying! Both the extremely marketing savvy CPA firm and the upscale retail furniture concern, will provide all the runner ups, with one of their best market tested, extremely time sensitive, VIP discount offers of some kind!Right?
And you can bet, a certain percentage of those runner ups will gladly take advantage of it!In part three, you will discover an incredibly powerful reverse!Huh? So you’ll definitely wanna stay tuned for that!
But for now, (entrepreneur) is it (finally) starting to become crystal clear to you, “what” some extremely savvy entrepreneurs definitely seem to know and understand, about (really) effective lead generation strategies and or tactics, their major competitors clearly don’t?
Say yes! Great! See you in just a little bit in part three!Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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