What Do Savvy Entrepreneurs Know About Effective Lead Generation Their Major Competitors Don’t? Part Three
So far, (as you recall) from the first two installments, of this ongoing series, some incredibly marketing savvy entrepreneurs.
Primarily a savvy local , upscale scale, retail furniture concern, and a constantly growing, powerhouse, local CPA firm, have sort of combined their vast resources, and considerable marketing skills, so they can both add nicely to their bottom lines.
And avoid doing like their major competitors, which is to constantly rely on the general public at large, by spending huge amounts of money.
Simply to locate the one or two percent of the general public, which may decide to (either) physically come to the furniture stores showroom, or make an appointment to see the CPA firm.
Meanwhile, they are blowing a proverbial fortune, on the other 98% of the general public at large, that (either) doesn’t listen to their local radio, TV or newspaper ads!
And or more than likely, immediately trashes their dismally performing direct-snail- mail advertising campaigns!
Which sadly, more times than not, are labeled “resident”, instead of having the person/potential prospects full name! Big, (and all too common) marketing mistake!Entrepreneur,can you say round file!
So What Is It Some Of These Extremely Marketing Savvy Entrepreneurs Seem To Know About Effective Lead Generation The Vast Majority Of Their Major Competitors Do Not?
For one thing, both the extremely marketing savvy (retail) furniture concern and the powerhouse CPA firm, both readily embrace, and routinely benefit from, periodic, strategic opt in email/mobile marketing campaigns of some kind!
Case in point: With regards to the furniture concern they make darn sure, all of their professionally trained, on the floor sales staff, and their (highly compensated) sales managers, and ultimate cashier(s), make each paying customer aware, right before they (either) whip out their cash and or credit card(s.)
No matter “what” the total amount they actually spent, they are still eligible to save (right on the spot) an additional 15%, (or X% off) today only!
Simply by becoming a VIP opt in email/mobile subscriber, before they leave the store, simply (either) using their smart phone to go over to the furniture concerns (mobile responsive) WordPress blogs, special lead capture page.
And or by using one of the two, handy laptops the furniture concern has positioned, right near the cashiers check out area. 😀
Power Positioning Makes Effective Lead Generation Almost A Slam Dunk!
And as a special, unannounced, surprise free bonus, only for those VIP customers, that spend over $1,000 (or X number of) dollars, those customers are automatically given a two sided laminated, annually renewable discount card, where they automatically save an additional 15% off their total bill that day!(Meaning that very first purchase!)
And if what they purchased that day needs to be delivered, their deliver charges are free! (Entrepreneur, you know the free shipping and deliver benefit alone, is more than enough, to get their social media platforms a blazed with chatter!Right?
)
Plus, they also receive $25 dollar gas and local grocery store discount coupon and or gift certificates cards for their trouble!
And any time they bring anyone 18 and over to the store with them, both they and their first time guest, automatically save an additional 10% off their entire bill, on top of any advertised savings!
Savvy Entrepreneurs Readily Understand And Appreciate How One Opportunity Readily Opens The Door To Others!
And, all they need to do is present their two sided laminated discount card (next door), (or within) the same mini strip shopping mall,and they automatically save 10% off their entire bill, at Bob’s Barbecue Pit!
And Tuesdays & Thursday’s,(Bob’s traditional slowest days of the week), they (and at least one of other adult, 18 and over, automatically get one free large beverage of their choice, plus any side order cost just one dollar each!And those cards can be renewed each year, for just $7 (or X) dollars for life!
Or they’re good, as long as both Bob & the furniture store remain in business! But here’s the other biggie, (so entrepreneur) please pay close attention!
Not often,but periodically, sometimes, even the savviest retail furniture concerns, still don’t manage to hit their projected sales events figures!
And as the end of the year crunch rapidly approaches, they desperately need to “liquidate” their year end inventories, to make room for the new inventory,plus try and close the gap, between their beginning of the year sales goals and projections, and actual gross sales volume!
Which is just fancy way of alerting you to the fact, they will be (routinely) having more than their fair share of “Day After Their Major Sale Event Days!”
Your Best Customers Buying Habits Often Provide Creative Marketing Inspiration For Some Of Best Small Business Marketing Strategies!
However, the only customers, that will be saving 40% off certain strategically marketed items and more!You guessed it! Why it’s none other than their VIP opt in email/mobile subscribers only!
Why you skeptically ask? Because, let’s say they have accumulated 7,375 opt in email/mobile subscribers over the last five years.
And they send these VIP subscribers, a series of four previously unscheduled “broadcast” email blasts, within ten days of just hosting one of the four major sales events for the year!
And a grand total of 28% of their list, (2,065 subscribers), actually open their email messages, and 38% of them, (784 customers) actually, (either) go to the furniture stores website and orders, or they they physically bring a friend 18 and over, to save an additional 15% off their total purchase! (7,375 x .28% = 2,065) (2,065 x .38% = 784.)
And let’s say the average spent is just $300 dollars per actual customer.Ladies & gentlemen, for the monthly cost of their paid email service, and or mobile database provider.They were able to gross $235,200 dollars!(784 x $300 dollars =$235,200!)
Your Savvy Small Business Doesn’t Have To Market And Or Advertise Like A Major Corporate Wannabe!
Without running a single, outrageously expensive, local radio, TV and or newspaper ad campaign!Unlike their major competitors!And we’re just getting started!
Plus, don’t forget, while a grand total of 28% of your VIP opt in email/mobile subscribers may have initially opened their series of unscheduled “broadcast” email messages, that actually means, a staggering 72% did not!
Is there any law that says, you can’t do a little -strategic- A/B split testing of two more completely different subject lines, and re-send the remaining 5,310 VIP subscribers, that (for whatever reasons) didn’t initially open their initial series of “broadcast” email messages!
See How Your Lead Generation Strategies And Or Tactics Lead To Multiple Streams Of Income!
Two things: 1.) First, let’s say the furniture retailer does send out a few follow up “broadcast” emails, and (incredibly) none of the 5,310 VIP subscribers, opens the messages!
There cost is still only, the time it took to craft the messages and their current monthly cost of their paid email service provider! Right? 😀
(Compared to the outrageously expensive, traditional upfront out of pocket cost, to go on prime time local radio, TV and or in local newspapers etc! With not one, but a series of costly ad campaigns!)
2.) Second, let’s say an additional 80, (or extremely low number of) subscribers, decide to spend X amount of dollars, they still grossed some additional bankable profits, for literally pennies on the dollar!Did they not?
My friend, are you starting to see, “what” some extremely savvy entrepreneurs know about really effective lead generation strategies, their major competitors, clearly do not!Say yes! Great!Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will
help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular
niche market is.)It’s a $97 dollar value and it’s free!
