What Do Savvy Entrepreneurs Know About Effective Lead Generation Their Major Competitors Don’t?
So right now, what type of power marketing leverage, are you constantly implementing, in order to dramatically reduce, (and or) eliminate altogether, your traditional, upfront out of pocket marketing,promoting and or advertising costs?
Because you most certainly can you know?
In fact, it truly is no (real) secret, that some of the most marketing savvy entrepreneurs among us, one way or another.
They’re strategically using some form of non conventional,proven ninja marketing strategies and or tactics etc.
And that’s “how” they consistently, either dramatically reduce their front end lead generation cost, and or they dramatically reduce, and or eliminate them altogether, their traditional back end lead generation cost as well.
And while some proven strategies are pretty standard and straight forward, others, while a little less obvious, are equally as important, practical and extremely profitable! As you are (no doubt) about to discover.
So What Is It Exactly Some Extremely Savvy Entrepreneurs Seem To Know About Effective Lead Generation Strategies The Vast Majority Of Their Major Competitors Don’t?
(And More Importantly How Can You Translate Those Closely Guarded Marketing Secrets Into More Money Now?)
While on the surface, it may seem like a rather tall order, in reality, it’s really not. Although, truth told, it’s not as simple as ABC, one,two, three! As some might have you believe!
However, the flip side is simply this; these extremely savvy entrepreneurs, (above all else) they know and definitely understand, (for the most part), what their ideal customer/client and or patients, total lifetime customer value is!
And online, (after) a little strategic monitoring, they’ve got, (if nothing else), a pretty good idea, what their online customers (shopping cart) value is.So let’s take a pretty straight forward, (hypothetical) marketing example, just to (hopefully) demonstrate, “how” simply by understanding how to strategically play off, (leverage) another entrepreneurs various assets, whatever they may be!
And at least semi understanding the potentially profitable dynamics, of the total lifetime customer value marketing concept, your business and or service, is literally set up to aggressively and creatively market and or promote your products and or services!Be it on the front or back end of your, or another profit seeking vendors sales funnel!
Ever Notice How Some Of The Most Effective Lead Generation Marketing Strategies Leverage Other Successful Entrepreneurs Various Assets?
Let’s take much closer look, at two completely different, but highly successful businesses, both of whom, while are directly non competitive to one another.
They both still need and thrive off the exact same, (high income earning) customer base, but they’ve definitely taken entirely different roads, in order to acquire them as customers, and long term repeat customers and or clients.
So let’s take a fairly successful, (privately family owned), upscale retail furniture concern, and a high powered, local CPA firm. On the surface, you gotta admit, those two companies are pretty much polar opposites, are they not!
But here’s the marketer kicker, which sort of binds them together, in search of a common solution. Roughly, they both have an ideal total lifetime customer value metric of, somewhere between $25,000 and $40,000 dollars, over the next five to seven years!Give or take!
Extremely Savvy Entrepreneurs Learn How To Spot And Benefit From Their Not So Visible Assets!
And since both companies are, (and have been) for many years and counting, extremely active members in their local chamber of commerce. One of the main senior partners reaches out to one (or more) of the owners of this privately owned retail furniture concern. And here’s “what” they initially propose.
Since they’re about to relocate their main office, to an extremely posh, upscale commercial location, and they’re gonna need, a bare bones minimum of $25,000 dollars worth office furniture for their entire office.
The CPA firm would be more than willing to barter in excess of of $10,000 to $30,000 dollars worth of billable consultations, in order to justify the retail furniture concern, selling the CPA firm some of their top of the line office furniture, at their actual hard costs!
And the CPA firm also points out the potentially profitable, free additional bonus the furniture concern will receive, whenever any of the CPA firms high end income clients come to their office.
Those high income earning customers will definitely wanna know where they got their awesome looking furniture from!Now let’s focus on the potentially profitable lead generation angle!
Effective Lead Generation Strategies Can And Definitely Will Put You Over The Top!
So even though the extremely marketing savvy CPA firm, has an ideal customer/long term repeat client,total lifetime customer value range, of somewhere in the neighborhood of a (low), if you can honestly call that of $25,000 dollars, to the higher end range of $40,000 dollars.
It’s just spread out over the next five to seven years.And while that particular aspect of their business model is great!
The other part of their initial front end sales funnel is, whenever they use the outrageously expensive, traditional advertising mediums, such as local TV ads, newspapers and or radio promotions etc.
After all the promotional smoke clears, they typically average a cost of anywhere from $250 all the way up to $475 dollars per lead!
Really Effective Lead Generation Strategies Can Produce Multiple Streams Of Income Opportunities!
Granted, it usually takes just two semi qualified leads to generally cover the cost of their entire ad campaign!That being the case,they’d still love to significantly lower their upfront out of pocket cost, whenever and wherever they can!
And that’s where the local retail furniture concern, potential joint venture (JV), and or cross promotional opportunities starts to look very appealing!Basically the CPA firm asks the furniture concern to sponsor a free drawing, for “home owners only!”
And they will get a chance to win a $10,000 dollar homeowners furniture makeovers!In reality, the CPA firm will purchase the furniture at the retailers actual cost!
And the free drawing will last from the second week in February, until the first week in June of the same year.
And the five, (extremely) huge signs, the furniture concern will have spread throughout their store, on both floors, will provide all of their semi qualified customers,(in other words), all of their homeowner/condo/townhouse owner customers only!
Ample opportunities to join the furniture concerns opt in email/mobile marketing list.
Far Too Many Of Your Major Competitors See Lead Generation As An Inconvenience And Not A Proactive Marketing Tool!
Since this proven lead generation strategy, will typically yield the CPA firm, somewhere in the neighborhood of 1,000 to 1,300 (semi qualified) leads or more!
This particular marketing example, amply demonstrates on a very small scale, what literally tons, of extremely marketing savvy entrepreneurs, continuously do on a daily basis! 😀
Now that the stage is (finally) properly set!Let’s see “how” this extremely savvy CPA and retail furniture concern, profits, simply by understanding some little known lead generation secrets, most of their major competitors clearly do not! See you shortly in part two!Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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